--- title: "MILITARY YouTube Ads: 40+ Video Ad Examples | AdSee" description: "Explore 40+ MILITARY YouTube ads with 22.6M views across 48 markets. Discover estimated ad spend and top outdoor gear video creatives." url: "https://www.adsee.ai/ad-examples/youtube/brands/military" --- # MILITARY YouTube Ads: Top Video Campaigns MILITARY is an online retailer offering tactical, outdoor, survival, and military clothing and equipment across Europe. Its YouTube advertising footprint includes 40+ video ads with over 22.6M views across 48 markets. The campaigns focus primarily on outdoor adventure gear, survival equipment, and promotional events like Black Weeks sales. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2475 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13) - Company: FHTM sp. z o.o. - Category: Retail Ecommerce — Military and outdoor equipment retail - Headquarters: Poland - Estimated total YouTube ad spend: $67.7K – $723K (all-time, estimated range) - Ads indexed: 42 - Total views: 22.6M - Markets: 48 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR02828356635817148417?region=anywhere ## Most-viewed MILITARY YouTube ads Top 20 by views, list updated October 2026. 1. [MILITARY - Outdoor Adventure Gear](https://www.adsee.ai/ad-examples/youtube/dtc/military-outdoor-adventure-gear-k1F9KhpwuLw) — 3.5M views, 12s 2. [MILITARY — Outdoor Gear Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/military-outdoor-gear-advertisement-OHvTB61jKlw) — 2.7M views, 19s 3. [MILITARY](https://www.adsee.ai/ad-examples/youtube/dtc/military-lKPSEbRBrqk) — 2.2M views, 19s 4. [MILITARY](https://www.adsee.ai/ad-examples/youtube/dtc/military-0ajOQAmR4qs) — 1.7M views, 12s 5. [Black Weeks Sale - Up to 50% Off Tactical Gear](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/black-weeks-sale-up-to-50-off-tactical-gear-BtXCOw9QqQs) — 1.6M views, 11s 6. [MILITARY - Outdoor Gear Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/military-outdoor-gear-advertisement-MVNBwhlsdxE) — 1.4M views, 6s 7. [MILITARY.EU — Outdoor Survival Gear](https://www.adsee.ai/ad-examples/youtube/other/military-eu-outdoor-survival-gear-C2-jb39JX0s) — 1.3M views, 30s 8. [MILITARY - Outdoor Adventure Gear](https://www.adsee.ai/ad-examples/youtube/dtc/military-outdoor-adventure-gear-vn5hGxmg110) — 1.2M views, 12s 9. [MILITARY - Outdoor Gear Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/military-outdoor-gear-advertisement-jjlFvstwDNk) — 1.2M views, 12s 10. [MILITARY - Outdoor Gear Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/military-outdoor-gear-advertisement-7jQJ1iJvsD0) — 663.3K views, 12s 11. [MILITARY — Outdoor Adventure Gear](https://www.adsee.ai/ad-examples/youtube/dtc/military-outdoor-adventure-gear-voTOzyvpA7s) — 662.3K views, 19s 12. [MILITARY - Outdoor Adventure Gear](https://www.adsee.ai/ad-examples/youtube/dtc/military-outdoor-adventure-gear-kOQtW-P0_8s) — 641.1K views, 19s 13. [MILITARY - Outdoor Gear Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/military-outdoor-gear-advertisement-GbMQ-cSlBRo) — 495.1K views, 19s 14. [MILITARY — Outdoor Gear Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/military-outdoor-gear-advertisement-0oxfq_8j-n8) — 489.7K views, 19s 15. [MILITARY - Outdoor Adventure Gear](https://www.adsee.ai/ad-examples/youtube/dtc/military-outdoor-adventure-gear-cxWQ-hdK3xg) — 403.7K views, 19s 16. [Black Weeks Sale - Up to 50% Off Military Gear](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/black-weeks-sale-up-to-50-off-military-gear-4zqxvSQT4NU) — 384.1K views, 11s 17. [MILITARY — Outdoor Gear Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/military-outdoor-gear-advertisement-lmn_xgyFCUU) — 321.4K views, 19s 18. [Black Weeks Military Sale - Up to 50% Off](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/black-weeks-military-sale-up-to-50-off---0NLyu85rg) — 267.2K views, 11s 19. [MILITARY — Summer Sales Up to -40%](https://www.adsee.ai/ad-examples/youtube/dtc/military-summer-sales-up-to-40-GZykutSWEGk) — 265.9K views, 11s 20. [Lanterne tactice - Military.eu](https://www.adsee.ai/ad-examples/youtube/other/lanterne-tactice-military-eu-_x_0SsWuKv0) — 264.8K views, 10s ## About MILITARY MILITARY.EU is an online retailer specializing in tactical, outdoor, survival, and military clothing and gear. Operated by Polish company FHTM sp. z o.o. based in Wrocław, the store offers items such as combat clothing, backpacks, footwear, knives, and camping equipment to customers across Europe. ## MILITARY YouTube ads — FAQ ### What does MILITARY advertise on YouTube? MILITARY is an online retailer operated by Polish company FHTM sp. z o.o. that sells tactical, outdoor, survival, and military gear. Its advertising highlights products such as combat clothing, backpacks, footwear, knives, and camping equipment. ### What are MILITARY's YouTube ads about? MILITARY's YouTube ads focus on outdoor adventure and survival gear. Several campaigns also promote seasonal discounts, such as Black Weeks sales offering markdowns on tactical equipment. ### What ad formats does MILITARY use on YouTube? MILITARY uses a mix of horizontal videos and vertical Shorts-style spots. Most of the retailer's video ads are short formats running up to 15 seconds, alongside some 16 to 30-second commercials. ### In which languages does MILITARY advertise on YouTube? MILITARY advertises on YouTube primarily in English, with additional video ads produced in Romanian and French. ### How many YouTube ads does MILITARY run? AdSee has indexed 42 YouTube ads from MILITARY, with 22.6M views in total, shown in 48 countries. ### Where does MILITARY advertise on YouTube? MILITARY's YouTube ads in the AdSee library ran most often in Romania, France, the United Kingdom, Finland and Sweden. In total they were shown in 48 countries. ### How much does MILITARY spend on YouTube ads? AdSee estimates MILITARY's YouTube ad spend at $67.7K – $723K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by MILITARY. ### What is MILITARY's most-viewed YouTube ad? The most-viewed MILITARY ad in the AdSee library is “MILITARY - Outdoor Adventure Gear”, with 3.6M views on YouTube. ### Where can I verify MILITARY's ads? MILITARY's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02828356635817148417?region=anywhere ## More top Retail Ecommerce advertisers - #2454 [Tezeusz](https://www.adsee.ai/ad-examples/youtube/brands/tezeusz) — est. spend $63.1K – $736K, 33 ads - #2456 [Tezenis](https://www.adsee.ai/ad-examples/youtube/brands/tezenis) — est. spend $84.0K – $735K, 45 ads - #2462 [JYSK](https://www.adsee.ai/ad-examples/youtube/brands/jysk-3) — est. spend $274K – $731K, 85 ads - #2466 [Must Société](https://www.adsee.ai/ad-examples/youtube/brands/must-soci-t) — est. spend $130K – $729K, 63 ads - #2482 [Avanti Muebles](https://www.adsee.ai/ad-examples/youtube/brands/avanti-muebles) — est. spend $308K – $720K, 117 ads - #2484 [Galvin Green](https://www.adsee.ai/ad-examples/youtube/brands/galvin-green) — est. spend $57.5K – $718K, 16 ads - #2486 [Biologique Recherche](https://www.adsee.ai/ad-examples/youtube/brands/biologique-recherche) — est. spend $86.1K – $718K, 13 ads - #2488 [Dioro](https://www.adsee.ai/ad-examples/youtube/brands/dioro) — est. spend $292K – $716K, 57 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates