--- title: "Milani Cosmetics YouTube Ads: Top Video Commercials | AdSee" description: "Browse 20+ Milani Cosmetics YouTube ads with 53.5M views in the US. Explore top video campaigns, product routines, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/milani-cosmetics" --- # Milani Cosmetics YouTube Ads & Top Commercials Milani Cosmetics creates accessible, prestige-quality makeup and skincare products. With 20+ ads and 53.5M views in the US, its YouTube advertising highlights essential beauty routines and key product lines like Conceal + Perfect and Make It Last setting spray. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #931 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5) - Company: NEW MILANI GROUP LLC - Category: DTC — Cosmetics and beauty products - Headquarters: United States - Estimated total YouTube ad spend: $1.1M – $2.7M (all-time, estimated range) - Ads indexed: 29 - Total views: 53.5M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR08425844859650179073?region=anywhere ## Most-viewed Milani Cosmetics YouTube ads Top 20 by views, list updated October 2026. 1. [MILANI Conceal + Perfect Blur Out Tint Stick Ad](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-blur-out-tint-stick-ad-QiEmUlOIsLA) — 10.8M views, 6s 2. [Milani Conceal + Perfect Blur Out Tint Stick](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-blur-out-tint-stick-zff-QQ4Oj6Y) — 8.8M views, 6s 3. [Milani Make It Last Original Setting Spray Ad](https://www.adsee.ai/ad-examples/youtube/dtc/milani-make-it-last-original-setting-spray-ad-JfoTB7zeRu0) — 4.6M views, 16s 4. [Milani — The Routine We Swear By](https://www.adsee.ai/ad-examples/youtube/dtc/milani-the-routine-we-swear-by-ewIp3QZALp8) — 2.1M views, 30s 5. [MILANI — The Routine We Swear By](https://www.adsee.ai/ad-examples/youtube/dtc/milani-the-routine-we-swear-by-tj5t_XfR3c8) — 2.1M views, 30s 6. [Milani Conceal + Perfect Skin Tint Stick](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-skin-tint-stick-OFTdT1GE_rE) — 2M views, 15s 7. [MILANI Keep It Full Glossy Plumping Balm](https://www.adsee.ai/ad-examples/youtube/dtc/milani-keep-it-full-glossy-plumping-balm-rjso5ekW8GQ) — 1.9M views, 20s 8. [Milani — Conceal + Perfect Blur Out Primer](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-blur-out-primer-9qoEEGK81bo) — 1.9M views, 15s 9. [Milani — Get Blurred Skin with Conceal + Perfect](https://www.adsee.ai/ad-examples/youtube/dtc/milani-get-blurred-skin-with-conceal-perfect-5z5NHGagCRE) — 1.8M views, 47s 10. [Milani — Conceal + Perfect Blur Out Powder](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-blur-out-powder-yurq75t0CEU) — 1.7M views, 15s 11. [Milani — Conceal + Perfect Blur Out Skin Tint Stick](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-blur-out-skin-tint-stick-M8HMmGNwFzY) — 1.7M views, 15s 12. [Milani Conceal + Perfect Blur Out Smoothing Primer](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-blur-out-smoothing-primer-dy8Y7WBWAps) — 1.6M views, 29s 13. [Milani Conceal + Perfect Blur Out Skin Tint Stick Ad](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-blur-out-skin-tint-stick-ad-Z2XFVK7a-0M) — 1.2M views, 14s 14. [Milani Conceal + Perfect Blur Out Tint Stick](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-blur-out-tint-stick-aROyhLVmETo) — 1.2M views, 15s 15. [Milani Conceal + Perfect Skin-Tone Stick Ad](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-skin-tone-stick-ad-pFan1IJFjr0) — 1.2M views, 6s 16. [Milani — Conceal + Perfect Blur Out Skin Tint Stick](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-blur-out-skin-tint-stick-omVnngESxa8) — 1.1M views, 48s 17. [Milani — Conceal + Perfect Blur Out Tint Stick](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-blur-out-tint-stick-YyZEOsnikWc) — 1.1M views, 30s 18. [Milani Conceal + Perfect Blur Out Skin Tint Stick](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-blur-out-skin-tint-stick-NeT0KRJ5doY) — 1M views, 30s 19. [Milani Make It Last Original Setting Spray Ad](https://www.adsee.ai/ad-examples/youtube/dtc/milani-make-it-last-original-setting-spray-ad-OO0k8t_gYHI) — 976.5K views, 16s 20. [Milani Conceal + Perfect Blur Out Skin Tint Stick Application](https://www.adsee.ai/ad-examples/youtube/dtc/milani-conceal-perfect-blur-out-skin-tint-stick-application-dPjFdcXLdxo) — 721.2K views, 14s ## About Milani Cosmetics Milani Cosmetics is an American beauty brand that manufactures and sells accessible, prestige-quality makeup and skincare products. Founded in 2001 and headquartered in California, the company serves consumers globally through its website and major retail partners. The brand is owned by private equity firm Gryphon Investors under New Milani Group LLC. ## Milani Cosmetics YouTube ads — FAQ ### What is Milani Cosmetics? Milani Cosmetics is an American beauty brand founded in 2001 and based in California under New Milani Group LLC. The company manufactures and sells accessible makeup and skincare products through its website and retail partners. ### What are Milani Cosmetics's YouTube ads about? Milani Cosmetics's YouTube ads highlight specific makeup items, frequently featuring the Conceal + Perfect line such as blur-out tint sticks, primers, and powders. Campaigns also showcase the Make It Last Original Setting Spray, glossy lip plumping balms, and core beauty routines. ### What ad formats does Milani Cosmetics use on YouTube? Milani Cosmetics primarily uses vertical, Shorts-style video ads alongside horizontal formats. Most of these video spots are short, typically running 15 seconds or less, with some mid-length ads up to 30 seconds. ### In which languages does Milani Cosmetics advertise on YouTube? Milani Cosmetics advertises exclusively in English on YouTube for its cosmetics and beauty campaigns. ### How many YouTube ads does Milani Cosmetics run? AdSee has indexed 29 YouTube ads from Milani Cosmetics, with 53.5M views in total, shown in 1 country. ### Where does Milani Cosmetics advertise on YouTube? Milani Cosmetics's YouTube ads in the AdSee library ran most often in the United States. ### How much does Milani Cosmetics spend on YouTube ads? AdSee estimates Milani Cosmetics's YouTube ad spend at $1.1M – $2.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Milani Cosmetics. ### What is Milani Cosmetics's most-viewed YouTube ad? The most-viewed Milani Cosmetics ad in the AdSee library is “MILANI Conceal + Perfect Blur Out Tint Stick Ad”, with 10.9M views on YouTube. ### Where can I verify Milani Cosmetics's ads? Milani Cosmetics's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08425844859650179073?region=anywhere ## More top DTC advertisers - #909 [SpotOn](https://www.adsee.ai/ad-examples/youtube/brands/spoton) — est. spend $603K – $2.7M, 26 ads - #917 [Lume](https://www.adsee.ai/ad-examples/youtube/brands/lume) — est. spend $597K – $2.7M, 40 ads - #919 [Luca Faloni](https://www.adsee.ai/ad-examples/youtube/brands/luca-faloni) — est. spend $271K – $2.7M, 43 ads - #926 [GLD](https://www.adsee.ai/ad-examples/youtube/brands/gld) — est. spend $162K – $2.7M, 16 ads - #934 [Yesoul](https://www.adsee.ai/ad-examples/youtube/brands/yesoul) — est. spend $267K – $2.7M, 140 ads - #939 [Joy by PepsiCo](https://www.adsee.ai/ad-examples/youtube/brands/joy-by-pepsico) — est. spend $414K – $2.7M, 81 ads - #943 [NovaLift](https://www.adsee.ai/ad-examples/youtube/brands/novalift) — est. spend $369K – $2.6M, 83 ads - #949 [Lena Boutique](https://www.adsee.ai/ad-examples/youtube/brands/lena-boutique) — est. spend $599K – $2.6M, 14 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates