--- title: "Metsä Group YouTube Ads: 50+ Video Ad Examples | AdSee" description: "Explore top YouTube ads from Metsä Group across 4 markets. Check actual view counts, estimated spend ranges, and tissue paper campaigns." url: "https://www.adsee.ai/ad-examples/youtube/brands/mets-group" --- # Metsä Group YouTube Ads and Video Campaigns Headquartered in Finland, Metsä Group produces wood products, pulp, paperboard, and tissue papers. Across 4 markets with 41.6M views, its 50+ video ads prominently feature consumer paper brands like Serla and Lambi, highlighting household and toilet paper products. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1514 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/8) - Company: Metsäliitto Osuuskunta - Category: Other — Forest industry and paper products - Headquarters: Finland - Estimated total YouTube ad spend: $333K – $1.5M (all-time, estimated range) - Ads indexed: 57 - Total views: 41.6M - Markets: 4 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR10369035837005365249?region=anywhere ## Most-viewed Metsä Group YouTube ads Top 20 by views, list updated October 2026. 1. [Lambi — Finnish Forest Toilet Paper](https://www.adsee.ai/ad-examples/youtube/dtc/lambi-finnish-forest-toilet-paper-vMq65R8hn3k) — 4.3M views, 10s 2. [Serla — Bra köp?](https://www.adsee.ai/ad-examples/youtube/dtc/serla-bra-k-p-RArBswG7W9I) — 2.7M views, 15s 3. [Serla — Smart toilet paper](https://www.adsee.ai/ad-examples/youtube/dtc/serla-smart-toilet-paper-9E_LTy7Zu8c) — 2.5M views, 15s 4. [Lambi — Kuivittu Talouspaperi](https://www.adsee.ai/ad-examples/youtube/dtc/lambi-kuivittu-talouspaperi-86eIIlB7_2w) — 2.4M views, 6s 5. [Serla — Svenskproducerat kökspapper](https://www.adsee.ai/ad-examples/youtube/dtc/serla-svenskproducerat-k-kspapper-LdxcVJpbtKk) — 2.3M views, 15s 6. [Serla Smart — Toilet Paper Ad](https://www.adsee.ai/ad-examples/youtube/dtc/serla-smart-toilet-paper-ad-NBSm6DtgBnk) — 2.1M views, 6s 7. [Serla — Fiksu valinta!](https://www.adsee.ai/ad-examples/youtube/dtc/serla-fiksu-valinta-IolYA0n3FYY) — 1.7M views, 15s 8. [Serla Smart Toilet Paper - Smart Choice](https://www.adsee.ai/ad-examples/youtube/dtc/serla-smart-toilet-paper-smart-choice-OlXirTBqZgo) — 1.7M views, 15s 9. [Serla — Finnish Household Paper](https://www.adsee.ai/ad-examples/youtube/dtc/serla-finnish-household-paper-e1-9PM-xR9Y) — 1.6M views, 15s 10. [Serla — Hella Toilet Paper](https://www.adsee.ai/ad-examples/youtube/dtc/serla-hella-toilet-paper-c6s_9qjo_3w) — 1.4M views, 15s 11. [Lambi — Svensk Mjukhet](https://www.adsee.ai/ad-examples/youtube/home-goods/lambi-svensk-mjukhet--iBN3aESJnk) — 1.4M views, 15s 12. [Lambi — Svensk Mjukhet](https://www.adsee.ai/ad-examples/youtube/dtc/lambi-svensk-mjukhet-CZLg67p4vXg) — 1.4M views, 15s 13. [Lambi — Swedish Softness](https://www.adsee.ai/ad-examples/youtube/dtc/lambi-swedish-softness-P2RgUvPXtTM) — 1.4M views, 15s 14. [Lambi — Svensk Mjukhet](https://www.adsee.ai/ad-examples/youtube/dtc/lambi-svensk-mjukhet-KrAsLm94wMs) — 1.3M views, 15s 15. [Serla — Swedish-produced toilet paper](https://www.adsee.ai/ad-examples/youtube/dtc/serla-swedish-produced-toilet-paper-gNKoXLM3m7M) — 1.2M views, 6s 16. [Serla — Smart Toilet Paper](https://www.adsee.ai/ad-examples/youtube/dtc/serla-smart-toilet-paper-15XLS-UjM4M) — 1.1M views, 6s 17. [Lambi — Svensk Mjukhet](https://www.adsee.ai/ad-examples/youtube/dtc/lambi-svensk-mjukhet-VarJfFr79i0) — 1.1M views, 15s 18. [Serla — Svenskproducerat hushållspapper](https://www.adsee.ai/ad-examples/youtube/dtc/serla-svenskproducerat-hush-llspapper-22l_p1RvrkY) — 1.1M views, 15s 19. [Serla — Smart toilet paper](https://www.adsee.ai/ad-examples/youtube/dtc/serla-smart-toilet-paper-ZFlKr88mArw) — 1.1M views, 15s 20. [Lambi - Svensk Mjukhet](https://www.adsee.ai/ad-examples/youtube/dtc/lambi-svensk-mjukhet-Yj_BfcdRtFA) — 1M views, 15s ## About Metsä Group Metsä Group is an international forest industry group headquartered in Espoo, Finland, that produces wood products, pulp, paperboard, tissue papers, and provides forestry and wood supply services. The group is parented by Metsäliitto Cooperative, which is owned by around 90,000 Finnish forest owners. Operating in nearly 30 countries, Metsä Group serves industrial customers, business partners, and retail consumers worldwide. ## Metsä Group YouTube ads — FAQ ### What is Metsä Group? Metsä Group is an international forest industry group based in Espoo, Finland, parented by Metsäliitto Cooperative. The group produces wood products, pulp, paperboard, and tissue papers, while also providing forestry and wood supply services. ### What are Metsä Group's YouTube ads about? Metsä Group's YouTube ads primarily focus on tissue and household paper products under brands like Lambi and Serla. Common themes include toilet paper and kitchen rolls, emphasizing smart choices and local production. ### What ad formats does Metsä Group use on YouTube? Metsä Group relies almost entirely on short, 15-second video ads. While the majority of their campaigns use standard horizontal formats, they also include a smaller portion of vertical Shorts-style videos. ### In which languages does Metsä Group advertise on YouTube? Metsä Group advertises on YouTube predominantly in Swedish, followed by Finnish and Estonian. ### How many YouTube ads does Metsä Group run? AdSee has indexed 57 YouTube ads from Metsä Group, with 41.6M views in total, shown in 4 countries. ### Where does Metsä Group advertise on YouTube? Metsä Group's YouTube ads in the AdSee library ran most often in Sweden, Estonia, Finland and Norway. ### How much does Metsä Group spend on YouTube ads? AdSee estimates Metsä Group's YouTube ad spend at $333K – $1.5M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Metsä Group. ### What is Metsä Group's most-viewed YouTube ad? The most-viewed Metsä Group ad in the AdSee library is “Lambi — Finnish Forest Toilet Paper”, with 4.3M views on YouTube. ### Where can I verify Metsä Group's ads? Metsä Group's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10369035837005365249?region=anywhere ## More top Other advertisers - #1385 [Dr. Oetker Brasil](https://www.adsee.ai/ad-examples/youtube/brands/dr-oetker-brasil) — est. spend $550K – $1.6M, 40 ads - #1434 [UHU](https://www.adsee.ai/ad-examples/youtube/brands/uhu) — est. spend $291K – $1.6M, 77 ads - #1445 [Guardião da Vida](https://www.adsee.ai/ad-examples/youtube/brands/guardi-o-da-vida) — est. spend $164K – $1.6M, 25 ads - #1459 [ISCAR](https://www.adsee.ai/ad-examples/youtube/brands/iscar) — est. spend $61.5K – $1.5M, 240 ads - #1461 [BHP](https://www.adsee.ai/ad-examples/youtube/brands/bhp) — est. spend $76.7K – $1.5M, 13 ads - #1533 [Georgia Power](https://www.adsee.ai/ad-examples/youtube/brands/georgia-power) — est. spend $572K – $1.4M, 18 ads - #1575 [Enedis](https://www.adsee.ai/ad-examples/youtube/brands/enedis) — est. spend $581K – $1.4M, 17 ads - #1653 [Direct Energy](https://www.adsee.ai/ad-examples/youtube/brands/direct-energy) — est. spend $518K – $1.3M, 23 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates