---
title: "Mattel YouTube Ads: 60+ Video Commercials | AdSee"
description: "Browse 60+ Mattel YouTube video ads with 154M views across 4 markets. Analyze commercial examples and estimated spend for top toys."
url: "https://www.adsee.ai/ad-examples/youtube/brands/mattel"
---

# Mattel YouTube Ads & Video Commercial Examples

Mattel is a multinational toy manufacturing and entertainment company producing well-known brands such as Barbie, Hot Wheels, Fisher-Price, and UNO. Across 4 markets, its YouTube advertising library features 60+ ads with 154M views. Campaigns showcase product lines ranging from baby activity mats and Fisher-Price playsets to Hot Wheels building sets and UNO game variations.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #377 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/2)
- Company: Mattel, Inc.
- Category: Retail Ecommerce — Toy manufacturing and entertainment
- Headquarters: United States
- Estimated total YouTube ad spend: $308K – $7.7M (all-time, estimated range)
- Ads indexed: 60
- Total views: 154M
- Markets: 4 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR04409003591151386625?region=anywhere

## Most-viewed Mattel YouTube ads

Top 20 by views, list updated October 2026.

1. [Barbie — Team Barbie Roll & Reveal Soccer Dolls](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/barbie-team-barbie-roll-reveal-soccer-dolls-pmME1GDpx8U) — 29.2M views, 20s
2. [Barbie Team Barbie Roll&RevealTM](https://www.adsee.ai/ad-examples/youtube/dtc/barbie-team-barbie-roll-revealtm-rY80cZ0lG6g) — 23.5M views, 6s
3. [Baby playing on activity mat](https://www.adsee.ai/ad-examples/youtube/dtc/baby-playing-on-activity-mat-2wbXUg6-wE4) — 21.1M views, 6s
4. [Fisher-Price Little People Toy Story Sets](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/fisher-price-little-people-toy-story-sets-ODoNfa0hDjs) — 12.8M views, 53s
5. [Hot Wheels Custom '90 Honda Civic Building Set](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/hot-wheels-custom-90-honda-civic-building-set-BuCRymHfjs0) — 10.6M views, 6s
6. [Liar's UNO - El Uno en donde mentir es la estrategia](https://www.adsee.ai/ad-examples/youtube/gaming-apps/liar-s-uno-el-uno-en-donde-mentir-es-la-estrategia-eWeHIbfUPo4) — 4.7M views, 17s
7. [Fisher-Price: Sofia and Mateo's Playtime](https://www.adsee.ai/ad-examples/youtube/dtc/fisher-price-sofia-and-mateo-s-playtime-zzecrURKGPE) — 4.6M views, 15s
8. [Fisher-Price - Nutria Hora de Dormir Toy](https://www.adsee.ai/ad-examples/youtube/dtc/fisher-price-nutria-hora-de-dormir-toy-GcaEKkRcRIw) — 4.4M views, 15s
9. [UNO FLIP! - The Most Unpredictable UNO](https://www.adsee.ai/ad-examples/youtube/gaming-apps/uno-flip-the-most-unpredictable-uno-3jMRY8Adv3Q) — 3.8M views, 16s
10. [Hot Wheels Custom '90 Honda Civic](https://www.adsee.ai/ad-examples/youtube/automotive/hot-wheels-custom-90-honda-civic-FjL23GWNR4E) — 3.8M views, 15s
11. [UNO Party! - The Game for Every Moment](https://www.adsee.ai/ad-examples/youtube/gaming-apps/uno-party-the-game-for-every-moment-fQANekhBhfM) — 3.5M views, 12s
12. [Fisher-Price Play Gyms for Baby Development](https://www.adsee.ai/ad-examples/youtube/dtc/fisher-price-play-gyms-for-baby-development-O7XaeHdAnyg) — 3.3M views, 6s
13. [Baby's Playtime Moment](https://www.adsee.ai/ad-examples/youtube/dtc/baby-s-playtime-moment--whxZSTT2sU) — 2.9M views, 6s
14. [UNO Show 'Em No Mercy & Liar's UNO](https://www.adsee.ai/ad-examples/youtube/gaming-apps/uno-show-em-no-mercy-liar-s-uno-PPFfORHB7c0) — 2.6M views, 14s
15. [Mattel - Give the Gift of Play](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mattel-give-the-gift-of-play-WrNcyNYr2qM) — 2.2M views, 15s
16. [Masters of the Universe Barbie Dolls](https://www.adsee.ai/ad-examples/youtube/entertainment-media/masters-of-the-universe-barbie-dolls-yMuT0BMg4bA) — 2.1M views, 39s
17. [Mattel — Regala el Poder del Juego](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mattel-regala-el-poder-del-juego-rxSZGYNJCBg) — 2M views, 15s
18. [Masters of the Universe - Action Figures](https://www.adsee.ai/ad-examples/youtube/entertainment-media/masters-of-the-universe-action-figures-rkzqUXnlHsc) — 1.9M views, 20s
19. [Mattel — Regala el Poder del Juego](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mattel-regala-el-poder-del-juego-OWzD_cvoHaA) — 1.7M views, 15s
20. [Fisher-Price — Andadera Aprende Conmigo Amigo Mono](https://www.adsee.ai/ad-examples/youtube/education/fisher-price-andadera-aprende-conmigo-amigo-mono-wOTa4oLoSxY) — 1.6M views, 15s

## About Mattel

Mattel is an American multinational toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in 1945, the company designs, produces, and markets iconic toy brands including Barbie, Hot Wheels, Fisher-Price, American Girl, Matchbox, and UNO. Its products, digital experiences, and entertainment content are sold globally through major retail chains, e-commerce platforms, and direct-to-consumer channels.

## Mattel YouTube ads — FAQ

### What is Mattel?

Mattel is an American toy manufacturing and entertainment company headquartered in El Segundo, California. Founded in 1945, Mattel designs, produces, and markets iconic toy brands including Barbie, Hot Wheels, Fisher-Price, American Girl, Matchbox, and UNO globally.

### What are Mattel's YouTube ads about?

Mattel's YouTube ads primarily showcase its major toy lines and games. Recurring themes and products featured in the campaigns include Barbie Roll & Reveal dolls, Hot Wheels building sets, Fisher-Price infant and toddler playsets, and variations of UNO such as UNO FLIP! and Liar's UNO.

### What video formats does Mattel use for YouTube ads?

Mattel utilizes a combination of vertical Shorts-style videos and traditional horizontal formats. A majority of Mattel's video spots are short, running up to 15 seconds, alongside some 16-to-30-second commercials.

### In which languages does Mattel advertise on YouTube?

Mattel's YouTube ads are predominantly produced in Spanish and English, with a smaller portion of campaigns also appearing in Portuguese.

### How many YouTube ads does Mattel run?

AdSee has indexed 60 YouTube ads from Mattel, with 154M views in total, shown in 4 countries.

### Where does Mattel advertise on YouTube?

Mattel's YouTube ads in the AdSee library ran most often in Mexico, the United States, Chile, Brazil and Peru.

### How much does Mattel spend on YouTube ads?

AdSee estimates Mattel's YouTube ad spend at $308K – $7.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Mattel.

### What is Mattel's most-viewed YouTube ad?

The most-viewed Mattel ad in the AdSee library is “Barbie — Team Barbie Roll & Reveal Soccer Dolls”, with 29.2M views on YouTube.

### Where can I verify Mattel's ads?

Mattel's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04409003591151386625?region=anywhere

## More top Retail Ecommerce advertisers

- #361 [OLX](https://www.adsee.ai/ad-examples/youtube/brands/olx) — est. spend $1.5M – $8.2M, 244 ads
- #365 [Wayfair](https://www.adsee.ai/ad-examples/youtube/brands/wayfair-2) — est. spend $3.2M – $8.1M, 216 ads
- #375 [The Cotswold Company](https://www.adsee.ai/ad-examples/youtube/brands/the-cotswold-company) — est. spend $314K – $7.8M, 53 ads
- #376 [Shoppers Drug Mart](https://www.adsee.ai/ad-examples/youtube/brands/shoppers-drug-mart) — est. spend $468K – $7.8M, 33 ads
- #382 [Coles](https://www.adsee.ai/ad-examples/youtube/brands/coles) — est. spend $378K – $7.6M, 113 ads
- #389 [L'Oréal Paris México](https://www.adsee.ai/ad-examples/youtube/brands/l-or-al-paris-m-xico) — est. spend $3.2M – $7.4M, 79 ads
- #393 [C&A México](https://www.adsee.ai/ad-examples/youtube/brands/c-a-m-xico) — est. spend $291K – $7.3M, 75 ads
- #396 [Primark](https://www.adsee.ai/ad-examples/youtube/brands/primark) — est. spend $1.6M – $7.2M, 65 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates