--- title: "Lyko YouTube Ads: 40+ Video Ad Examples | AdSee" description: "Explore Lyko YouTube video ads across 9 markets with 12.0M total views. Review top creatives, active regions, and estimated spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/lyko" --- # Lyko YouTube Ads and Video Campaigns Lyko is a Swedish beauty and haircare retailer offering products across cosmetics, skincare, and fragrance. Its YouTube advertising footprint includes 40+ ads and 12.0M views across 9 markets, featuring recurring themes like Your Beauty Playground and product-focused promotions. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3478 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/18) - Company: Lyko Group AB - Category: Retail Ecommerce — Beauty and haircare retailer - Headquarters: Sweden - Estimated total YouTube ad spend: $59.8K – $419K (all-time, estimated range) - Ads indexed: 41 - Total views: 12.0M - Markets: 9 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR08964399733837660161?region=anywhere ## Most-viewed Lyko YouTube ads Top 20 by views, list updated October 2026. 1. [LYKO — Your Beauty Playground](https://www.adsee.ai/ad-examples/youtube/dtc/lyko-your-beauty-playground-1K9Te2nBD4k) — 1.4M views, 50s 2. [LYKO — Your Beauty Playground](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-your-beauty-playground-vkuBp9EK3DQ) — 1.1M views, 30s 3. [Redken Acidic Bonding Concentrate Leave-in Treatment](https://www.adsee.ai/ad-examples/youtube/dtc/redken-acidic-bonding-concentrate-leave-in-treatment-NORAgxr2-iw) — 1M views, 15s 4. [LYKO — Your Beauty Playground](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-your-beauty-playground-mqnTP1bkJNY) — 1M views, 30s 5. [LYKO — Your Beauty Playground](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-your-beauty-playground-erI8jSydSEo) — 971.7K views, 30s 6. [Redken x Sabrina Carpenter - Acidic Bonding Concentrate](https://www.adsee.ai/ad-examples/youtube/dtc/redken-x-sabrina-carpenter-acidic-bonding-concentrate-GBtG7Ty9Dlg) — 654.1K views, 15s 7. [Lyko - Your Beauty Playground Holiday Ad](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-your-beauty-playground-holiday-ad-hJDRUb9_lKA) — 597.1K views, 6s 8. [Lyko - Your Beauty Playground](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-your-beauty-playground-zl-IFA1IgjI) — 533.1K views, 10s 9. [Lyko - Your Beauty Playground Holiday Ad](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-your-beauty-playground-holiday-ad-ExVRvw_4yXY) — 368.6K views, 10s 10. [LYKO — Your Beauty Playground](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-your-beauty-playground-swQ9qps_ndc) — 332.7K views, 30s 11. [Lyko — 71,855 Beauty Products](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-71-855-beauty-products-pLnRGTTaOzo) — 310.1K views, 6s 12. [Lyko — Your Beauty Playground](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-your-beauty-playground-k7qbBHy09JY) — 297.9K views, 30s 13. [Lyko — Your Beauty Playground](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-your-beauty-playground-v2gQHl30iXg) — 267.4K views, 6s 14. [Lyko Christmas Gift Ideas](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-christmas-gift-ideas-MGH_RvkQWIQ) — 260.2K views, 35s 15. [LYKO - Ny butik i Täby C!](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-ny-butik-i-t-by-c-ajkYTCBNI-U) — 256.7K views, 10s 16. [LYKO - Alla sätt är rätt!](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-alla-s-tt-r-r-tt-1eliT9BjSh8) — 220.1K views, 20s 17. [Lyko — Your Beauty Playground](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-your-beauty-playground-ih7dFAJalbo) — 218.4K views, 15s 18. [Lyko — 71,855 beauty products!](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-71-855-beauty-products-iuB7sVTi2R4) — 218.3K views, 10s 19. [Lumene — Our Journey to Radiance](https://www.adsee.ai/ad-examples/youtube/dtc/lumene-our-journey-to-radiance-1nys6mK_jT8) — 171.1K views, 6s 20. [Lyko — 71,855 Beauty Products](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/lyko-71-855-beauty-products-HpcssSw2Rsk) — 162.5K views, 10s ## About Lyko Lyko is a Swedish beauty and haircare retailer operating an e-commerce platform alongside physical stores and salons. Originally founded in 2003, the company sells a broad range of products spanning haircare, skincare, cosmetics, and fragrance. Headquartered in Sweden, Lyko serves consumers across the Nordics and other European markets including Germany, Austria, Poland, and the Netherlands. ## Lyko YouTube ads — FAQ ### What is Lyko and what does it sell? Lyko is a Swedish beauty and haircare retailer operating an e-commerce platform, physical stores, and salons. Headquartered in Sweden, Lyko offers a broad range of products including haircare, skincare, cosmetics, and fragrance across European markets. ### What are Lyko's YouTube ads about? Lyko's YouTube ads frequently promote its brand platform "Your Beauty Playground," including holiday-themed editions. The ads also feature specific haircare lines, such as Redken's Acidic Bonding Concentrate treatments. ### What ad formats does Lyko use on YouTube? Lyko utilizes a mix of horizontal videos and vertical Shorts-style spots. Most of Lyko's video ads are brief, typically running for 15 seconds or less, with some mid-length spots under 30 seconds. ### In which languages does Lyko advertise on YouTube? Lyko advertises primarily in Swedish, followed by English and Norwegian, reflecting its audience in Sweden and broader international markets. ### How many YouTube ads does Lyko run? AdSee has indexed 41 YouTube ads from Lyko, with 12.0M views in total, shown in 9 countries. ### Where does Lyko advertise on YouTube? Lyko's YouTube ads in the AdSee library ran most often in Sweden, Norway, Finland, the Netherlands and Germany. In total they were shown in 9 countries. ### How much does Lyko spend on YouTube ads? AdSee estimates Lyko's YouTube ad spend at $59.8K – $419K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Lyko. ### What is Lyko's most-viewed YouTube ad? The most-viewed Lyko ad in the AdSee library is “LYKO — Your Beauty Playground”, with 1.5M views on YouTube. ### Where can I verify Lyko's ads? Lyko's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08964399733837660161?region=anywhere ## More top Retail Ecommerce advertisers - #3469 [Skechers](https://www.adsee.ai/ad-examples/youtube/brands/skechers-5) — est. spend $175K – $421K, 26 ads - #3479 [Sodimac México](https://www.adsee.ai/ad-examples/youtube/brands/sodimac-m-xico) — est. spend $179K – $419K, 52 ads - #3483 [OLX](https://www.adsee.ai/ad-examples/youtube/brands/olx-2) — est. spend $157K – $418K, 20 ads - #3484 [Drogas](https://www.adsee.ai/ad-examples/youtube/brands/drogas-2) — est. spend $159K – $418K, 33 ads - #3485 [FAnn](https://www.adsee.ai/ad-examples/youtube/brands/fann) — est. spend $52.3K – $418K, 15 ads - #3491 [Líder](https://www.adsee.ai/ad-examples/youtube/brands/l-der) — est. spend $104K – $417K, 40 ads - #3492 [Orkla Eesti](https://www.adsee.ai/ad-examples/youtube/brands/orkla-eesti) — est. spend $167K – $416K, 17 ads - #3494 [Notino](https://www.adsee.ai/ad-examples/youtube/brands/notino-6) — est. spend $128K – $416K, 130 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates