--- title: "LUX YouTube Ads: Commercials & Video Examples | AdSee" description: "Explore LUX YouTube video ads with 52.4M total views in Brazil. Browse top campaigns, track audience reach, and view estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/lux" --- # LUX YouTube Ads and Video Campaigns LUX is a personal care brand by Unilever specializing in fragranced bar soaps, liquid body washes, and hand soaps. In Brazil, its YouTube advertising features 11 ads with over 52.4M views, spotlighting campaigns centered on Lux Botanicals and São João festival promotions. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3991 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/20) - Company: Unilever Brasil Ltda. - Category: Retail Ecommerce — Personal care products - Headquarters: Brazil - Estimated total YouTube ad spend: $105K – $315K (all-time, estimated range) - Ads indexed: 11 - Total views: 52.4M - Markets: 1 countries the ads ran in ## Most-viewed LUX YouTube ads Top 11 by views, list updated October 2026. 1. [Lux Botanicals - Edição Limitada de São João](https://www.adsee.ai/ad-examples/youtube/dtc/lux-botanicals-edi-o-limitada-de-s-o-jo-o-sINEc6IdISQ) — 10.1M views, 6s 2. [Lux Botanicals — Edição Limitada de São João](https://www.adsee.ai/ad-examples/youtube/dtc/lux-botanicals-edi-o-limitada-de-s-o-jo-o-oUOfsyQzCJU) — 9.9M views, 6s 3. [Lux Botanicals — Edição Limitada de São João](https://www.adsee.ai/ad-examples/youtube/dtc/lux-botanicals-edi-o-limitada-de-s-o-jo-o-pAoCgI5mOi8) — 8.7M views, 6s 4. [Lux - Promoção Cheirosas no São João](https://www.adsee.ai/ad-examples/youtube/dtc/lux-promo-o-cheirosas-no-s-o-jo-o-vmHA4TqDvIo) — 8.6M views, 15s 5. [Lux Botanicals - Promoção Cheirosas no São João](https://www.adsee.ai/ad-examples/youtube/dtc/lux-botanicals-promo-o-cheirosas-no-s-o-jo-o-GcuxZTJ0F9s) — 8.2M views, 6s 6. [Lux - Promoção Cheirosas no São João](https://www.adsee.ai/ad-examples/youtube/dtc/lux-promo-o-cheirosas-no-s-o-jo-o-V3bpUGADnDQ) — 4.6M views, 30s 7. [Lux Botanicals — Edição Limitada São João](https://www.adsee.ai/ad-examples/youtube/dtc/lux-botanicals-edi-o-limitada-s-o-jo-o-EHITO0BIadA) — 1M views, 13s 8. [Lux Cheirosas no São João Promotion](https://www.adsee.ai/ad-examples/youtube/dtc/lux-cheirosas-no-s-o-jo-o-promotion-wwD1GlNJiNw) — 299.1K views, 14s 9. [Lux — Promoção Cheirosas no São João](https://www.adsee.ai/ad-examples/youtube/dtc/lux-promo-o-cheirosas-no-s-o-jo-o-lSTnvJv2P9E) — 297K views, 30s 10. [Lux Botanicals — Cheirosas Chegam Primeiro no São João](https://www.adsee.ai/ad-examples/youtube/dtc/lux-botanicals-cheirosas-chegam-primeiro-no-s-o-jo-o-IvJKMEsHNrg) — 271.7K views, 30s 11. [Lux Cheirosas no São João Promotion](https://www.adsee.ai/ad-examples/youtube/dtc/lux-cheirosas-no-s-o-jo-o-promotion-jXy-_dkI3q4) — 120.3K views, 13s ## About LUX LUX is a global personal care brand owned by Unilever, specializing in fragranced bar soaps, liquid body washes, and hand soaps. In Brazil, operating through lux.com.br, the brand offers personal care and hygiene products formulated with floral fragrances and botanical oils tailored to local consumers. First introduced globally in 1925 and present in Brazil since 1932, LUX is one of Unilever's flagship skin cleansing and beauty brands. ## LUX YouTube ads — FAQ ### What is LUX? LUX is a personal care brand owned by Unilever Brasil Ltda. that specializes in fragranced bar soaps, liquid body washes, and hand soaps formulated with floral fragrances and botanical oils. ### What are LUX's YouTube ads about? LUX's YouTube ads frequently highlight the Lux Botanicals line, with a recurring focus on limited-edition releases and seasonal promotional campaigns centered around São João celebrations. ### What ad formats does LUX use on YouTube? LUX utilizes a mix of horizontal videos and vertical Shorts-style spots, with the majority of their ads running as short formats up to 15 seconds. ### In which languages does LUX advertise on YouTube? LUX advertises exclusively in Portuguese, catering to its audience in Brazil. ### How many YouTube ads does LUX run? AdSee has indexed 11 YouTube ads from LUX, with 52.4M views in total, shown in 1 country. ### Where does LUX advertise on YouTube? LUX's YouTube ads in the AdSee library ran most often in Brazil. ### How much does LUX spend on YouTube ads? AdSee estimates LUX's YouTube ad spend at $105K – $315K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by LUX. ### What is LUX's most-viewed YouTube ad? The most-viewed LUX ad in the AdSee library is “Lux Botanicals - Edição Limitada de São João”, with 10.1M views on YouTube. ## More top Retail Ecommerce advertisers - #3966 [ThruDark](https://www.adsee.ai/ad-examples/youtube/brands/thrudark) — est. spend $69.9K – $318K, 23 ads - #3969 [Gorilla Glue](https://www.adsee.ai/ad-examples/youtube/brands/gorilla-glue-2) — est. spend $99.7K – $317K, 21 ads - #3975 [Desktronic](https://www.adsee.ai/ad-examples/youtube/brands/desktronic) — est. spend $93.9K – $317K, 11 ads - #3976 [Farm & Home Supply](https://www.adsee.ai/ad-examples/youtube/brands/farm-home-supply) — est. spend $127K – $316K, 37 ads - #3978 [Panta Rhei](https://www.adsee.ai/ad-examples/youtube/brands/panta-rhei) — est. spend $50.6K – $316K, 19 ads - #3979 [Cheerz](https://www.adsee.ai/ad-examples/youtube/brands/cheerz) — est. spend $45.2K – $316K, 26 ads - #3981 [LELOSI](https://www.adsee.ai/ad-examples/youtube/brands/lelosi-4) — est. spend $37.9K – $316K, 47 ads - #3984 [Dainese](https://www.adsee.ai/ad-examples/youtube/brands/dainese) — est. spend $12.6K – $316K, 16 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates