---
title: "LUMINESS YouTube Ads: 30+ Video Ad Examples | AdSee"
description: "Browse 30+ LUMINESS YouTube video ads with 9.4M total views. Explore top airbrush cosmetics commercials, market data, and estimated spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/luminess"
---

# LUMINESS YouTube Ads: Real Video Campaigns & Data

LUMINESS is a direct-to-consumer beauty brand specializing in airbrush makeup systems, foundations, skincare, and cosmetics. With 30+ ads and 9.4M views in the US market, its video campaigns center on product demonstrations, transfer-proof makeup benefits, and full-coverage foundation reviews.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #3263 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/17)
- Company: Luminess Direct LLC
- Category: DTC — Airbrush makeup and cosmetics
- Headquarters: United States
- Estimated total YouTube ad spend: $189K – $472K (all-time, estimated range)
- Ads indexed: 37
- Total views: 9.4M
- Markets: 1 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR17172131937855209473?region=anywhere

## Most-viewed LUMINESS YouTube ads

Top 20 by views, list updated October 2026.

1. [Luminess — Transfer-Proof Full Cover Makeup](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-transfer-proof-full-cover-makeup-R5sje3OkAxk) — 4.2M views, 60s
2. [Luminess — Look 10 Years Younger With This Makeup](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-look-10-years-younger-with-this-makeup-BtwWEXIQfQs) — 927.6K views, 49s
3. [Luminess — Airbrush Spray Full Coverage](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-airbrush-spray-full-coverage-u0lQrhhVbHY) — 630.8K views, 56s
4. [Luminess Liquid Mirage Color Adjusting Foundation](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-liquid-mirage-color-adjusting-foundation-e0lAWo0ecnI) — 525.8K views, 52s
5. [Luminess Airbrush Spray Full Coverage Foundation](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-airbrush-spray-full-coverage-foundation-kEwzSBVCnXk) — 392.8K views, 57s
6. [LUMINNESS All-In-One Foundation Demo](https://www.adsee.ai/ad-examples/youtube/dtc/luminness-all-in-one-foundation-demo-rLIOsv6FELo) — 257.8K views, 41s
7. [Luminess — Airbrush Spray Full Coverage](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-airbrush-spray-full-coverage-tl5iBaV_9ms) — 257.4K views, 56s
8. [Luminess Airbrush Spray Full Coverage — Perfect Skin](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-airbrush-spray-full-coverage-perfect-skin-JX3CGyz1Q9E) — 160.5K views, 58s
9. [Luminess Liquid Mirage Color Adjusting Foundation](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-liquid-mirage-color-adjusting-foundation-ZGlvuFEK5Bw) — 148.7K views, 43s
10. [Luminess Liquid Mirage Foundation Review](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-liquid-mirage-foundation-review-pbBdvUn8iRU) — 132.4K views, 48s
11. [LUMINESS — Magic Foundation Perfect Color Match](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-magic-foundation-perfect-color-match-0GO-JDMFBqc) — 129.9K views, 54s
12. [Luminess — Liquid Mirage Color Adjusting Foundation](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-liquid-mirage-color-adjusting-foundation-DrrNpa-ml-4) — 107.3K views, 48s
13. [Luminess Liquid Mirage Foundation - #1 Best Seller on Amazon](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-liquid-mirage-foundation-1-best-seller-on-amazon-ms9vk97rbs8) — 103.1K views, 30s
14. [Luminess — Full Coverage Airbrush Spray for Summer](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-full-coverage-airbrush-spray-for-summer-E8sCV6Qe9b8) — 101.2K views, 57s
15. [Luminess Liquid Mirage Color Adjusting Foundation Demo](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-liquid-mirage-color-adjusting-foundation-demo-dOGq8t5pbVg) — 101.1K views, 34s
16. [Luminess Airbrush Makeup Tutorial](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-airbrush-makeup-tutorial-CMpFtN2y1rM) — 93.4K views, 57s
17. [LUMINESS — Complete Look in 2 Minutes](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-complete-look-in-2-minutes-sU8Xc_I2ZcE) — 88.6K views, 60s
18. [Luminiss Liquid Mirage: Color-Adjusting Foundation & Blush](https://www.adsee.ai/ad-examples/youtube/dtc/luminiss-liquid-mirage-color-adjusting-foundation-blush-BHgCkcgKRWU) — 84K views, 58s
19. [LUMINISS Magic Foundation: Skincare with Coverage](https://www.adsee.ai/ad-examples/youtube/dtc/luminiss-magic-foundation-skincare-with-coverage-M2dH-9Flthg) — 81.8K views, 44s
20. [LuminEss Magic Foundation — Color-Changing Foundation with SPF](https://www.adsee.ai/ad-examples/youtube/dtc/luminess-magic-foundation-color-changing-foundation-with-spf-R5fS3lERulA) — 73.5K views, 55s

## About LUMINESS

LUMINESS is a direct-to-consumer beauty brand specializing in airbrush makeup systems, foundations, skincare, haircare, and sunless tanning products. Owned and operated by Luminess Direct LLC, the company is headquartered in Stafford, Texas. It primarily serves the US consumer market with cruelty-free cosmetics manufactured in the USA.

## LUMINESS YouTube ads — FAQ

### What is LUMINESS?

LUMINESS is a direct-to-consumer beauty brand operated by Luminess Direct LLC and based in the United States. The company specializes in airbrush makeup systems, foundations, skincare, haircare, and sunless tanning products.

### What are LUMINESS's YouTube ads about?

LUMINESS YouTube ads focus primarily on cosmetic products such as Airbrush Spray full coverage foundation and Liquid Mirage color-adjusting foundation, often highlighting full-coverage formulas, product reviews, and demonstrations.

### What video formats does LUMINESS use for YouTube ads?

LUMINESS predominantly runs vertical, Shorts-style video ads, with a smaller portion in horizontal format. Most of its video ads are between 31 and 60 seconds in duration.

### In which languages does LUMINESS advertise on YouTube?

LUMINESS advertises entirely in English on YouTube, catering primarily to audiences in the United States.

### How many YouTube ads does LUMINESS run?

AdSee has indexed 37 YouTube ads from LUMINESS, with 9.4M views in total, shown in 1 country.

### Where does LUMINESS advertise on YouTube?

LUMINESS's YouTube ads in the AdSee library ran most often in the United States.

### How much does LUMINESS spend on YouTube ads?

AdSee estimates LUMINESS's YouTube ad spend at $189K – $472K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by LUMINESS.

### What is LUMINESS's most-viewed YouTube ad?

The most-viewed LUMINESS ad in the AdSee library is “Luminess — Transfer-Proof Full Cover Makeup”, with 4.3M views on YouTube.

### Where can I verify LUMINESS's ads?

LUMINESS's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17172131937855209473?region=anywhere

## More top DTC advertisers

- #3233 [DUVAL](https://www.adsee.ai/ad-examples/youtube/brands/duval) — est. spend $105K – $479K, 34 ads
- #3239 [HelloFresh](https://www.adsee.ai/ad-examples/youtube/brands/hellofresh-5) — est. spend $194K – $477K, 17 ads
- #3240 [28Pilates](https://www.adsee.ai/ad-examples/youtube/brands/28pilates) — est. spend $105K – $477K, 23 ads
- #3248 [Yale](https://www.adsee.ai/ad-examples/youtube/brands/yale) — est. spend $193K – $475K, 16 ads
- #3250 [Scandinavian Smiles](https://www.adsee.ai/ad-examples/youtube/brands/scandinavian-smiles) — est. spend $28.5K – $475K, 34 ads
- #3264 [Buoy](https://www.adsee.ai/ad-examples/youtube/brands/buoy) — est. spend $189K – $471K, 32 ads
- #3285 [We Feed Raw](https://www.adsee.ai/ad-examples/youtube/brands/we-feed-raw) — est. spend $186K – $464K, 14 ads
- #3300 [dot. cards](https://www.adsee.ai/ad-examples/youtube/brands/dot-cards) — est. spend $101K – $461K, 21 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates