---
title: "Lume YouTube Ads: 40+ Video Ad Examples | AdSee"
description: "Explore Lume YouTube video ads with 54.2M views across 2 markets. See top creatives, review formats, and estimated spend ranges."
url: "https://www.adsee.ai/ad-examples/youtube/brands/lume"
---

# Lume YouTube ads and video campaigns

Lume is an American personal care brand specializing in aluminum-free whole-body deodorants and personal hygiene products. With 40+ ads and 54.2M views across 2 markets, its YouTube campaigns highlight odor control, skin benefits like evening tone, and unboxing reviews.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #917 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5)
- Company: Lume Deodorant, LLC
- Category: DTC — Personal care products
- Headquarters: United States
- Estimated total YouTube ad spend: $597K – $2.7M (all-time, estimated range)
- Ads indexed: 40
- Total views: 54.2M
- Markets: 2 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR10623519246363131905?region=anywhere

## Most-viewed Lume YouTube ads

Top 20 by views, list updated October 2026.

1. [Lume — Fades Funk and Dark Spots](https://www.adsee.ai/ad-examples/youtube/dtc/lume-fades-funk-and-dark-spots-4HOuZdI8dds) — 11.8M views, 53s
2. [Lume — Clinically Proven Skin Tone Evening](https://www.adsee.ai/ad-examples/youtube/dtc/lume-clinically-proven-skin-tone-evening-3mUdXW1b8Go) — 5.9M views, 53s
3. [Lume — pH Powered Deodorant for Odor Control](https://www.adsee.ai/ad-examples/youtube/dtc/lume-ph-powered-deodorant-for-odor-control-QZ30kJDsXdc) — 5.7M views, 51s
4. [Lume Deodorant — Glowier Skin](https://www.adsee.ai/ad-examples/youtube/dtc/lume-deodorant-glowier-skin-JmfecRgFBY4) — 3.8M views, 55s
5. [Lume Deodorant — This Deodorant Gives You Glowier Skin](https://www.adsee.ai/ad-examples/youtube/dtc/lume-deodorant-this-deodorant-gives-you-glowier-skin-zJCiiLQU6nA) — 3.2M views, 55s
6. [Lume Deodorant Review & Unboxing](https://www.adsee.ai/ad-examples/youtube/dtc/lume-deodorant-review-unboxing-zT3PqzCrazw) — 2.9M views, 57s
7. [Lume Deodorant - Unboxing and Product Highlights](https://www.adsee.ai/ad-examples/youtube/dtc/lume-deodorant-unboxing-and-product-highlights-XFrjjphAxbM) — 2.8M views, 57s
8. [Lume — Deodorant Sweat Control](https://www.adsee.ai/ad-examples/youtube/dtc/lume-deodorant-sweat-control-wF38tZv6ZJk) — 2.3M views, 47s
9. [Lume Deodorant vs. P&G Deodorant Ingredients](https://www.adsee.ai/ad-examples/youtube/dtc/lume-deodorant-vs-p-g-deodorant-ingredients-xey7krNBpw8) — 1.9M views, 46s
10. [Lume — Skincare Hack vs. Lume Deodorant](https://www.adsee.ai/ad-examples/youtube/dtc/lume-skincare-hack-vs-lume-deodorant-m_oNnHkuNDE) — 1.9M views, 62s
11. [Lume — Whole Body Deodorant](https://www.adsee.ai/ad-examples/youtube/dtc/lume-whole-body-deodorant-qtoI5-tvWJo) — 1.7M views, 62s
12. [Lume — Deodorant Plus Sweat Control](https://www.adsee.ai/ad-examples/youtube/dtc/lume-deodorant-plus-sweat-control-mGyPvvWLb9c) — 1.5M views, 65s
13. [Deodorant Ingredients Comparison](https://www.adsee.ai/ad-examples/youtube/dtc/deodorant-ingredients-comparison-Bbc_-xK5CIg) — 1.1M views, 48s
14. [Lume Deodorant vs. Secret Clinical](https://www.adsee.ai/ad-examples/youtube/dtc/lume-deodorant-vs-secret-clinical-fKx544GNyL4) — 803.4K views, 54s
15. [Lume — Sweat Control Deodorant](https://www.adsee.ai/ad-examples/youtube/dtc/lume-sweat-control-deodorant-Sjp88diUzeU) — 731K views, 34s
16. [Lume Deodorant — Outrageously Effective Whole Body Deodorant](https://www.adsee.ai/ad-examples/youtube/dtc/lume-deodorant-outrageously-effective-whole-body-deodorant-0LoK5k0Nznk) — 701.2K views, 15s
17. [Lume Deodorant — Stop Body Odor Before It Starts](https://www.adsee.ai/ad-examples/youtube/dtc/lume-deodorant-stop-body-odor-before-it-starts-ty3WwNDPO2M) — 697.2K views, 57s
18. [Lume — Deodorant Ingredients vs. Scent](https://www.adsee.ai/ad-examples/youtube/dtc/lume-deodorant-ingredients-vs-scent-gHEST210BfI) — 690.6K views, 19s
19. [Lume — Outrageously Effective Deodorant](https://www.adsee.ai/ad-examples/youtube/dtc/lume-outrageously-effective-deodorant-09F_ZXiyhhw) — 663.8K views, 30s
20. [Lume Deodorant — Switch from Men's Deodorant](https://www.adsee.ai/ad-examples/youtube/dtc/lume-deodorant-switch-from-men-s-deodorant-NllUOduzedM) — 649.7K views, 58s

## About Lume

Lume is an American personal care brand specializing in aluminum-free whole-body deodorants, body washes, and personal hygiene products. Founded in 2017 by OB-GYN Dr. Shannon Klingman, the brand formulates skin-safe products designed to prevent body odor across underarms and other body areas. Primarily serving the United States market, Lume operates via direct-to-consumer online sales and retail distribution, and was acquired by Harry's, Inc. in 2021.

## Lume YouTube ads — FAQ

### What does Lume advertise on YouTube?

Lume is a personal care brand that advertises aluminum-free whole-body deodorants, body washes, and related personal hygiene products. Founded in the United States, Lume focuses on skin-safe formulas designed to prevent odor across the body.

### What are Lume's YouTube ads about?

Lume's YouTube ads focus on whole-body odor control, sweat management, and skincare benefits such as fading dark spots and evening skin tone. Common video themes also include product unboxings, reviews, skincare hacks, and ingredient breakdowns.

### What video formats does Lume use for YouTube ads?

Lume uses a mix of vertical and horizontal video formats, with vertical spots being the most common. Most Lume ads are mid-length videos running between 30 and 60 seconds.

### In which languages does Lume advertise on YouTube?

Lume advertises exclusively in English on YouTube, addressing audiences primarily in the United States.

### How many YouTube ads does Lume run?

AdSee has indexed 40 YouTube ads from Lume, with 54.2M views in total, shown in 2 countries.

### Where does Lume advertise on YouTube?

Lume's YouTube ads in the AdSee library ran most often in the United States and Canada.

### How much does Lume spend on YouTube ads?

AdSee estimates Lume's YouTube ad spend at $597K – $2.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Lume.

### What is Lume's most-viewed YouTube ad?

The most-viewed Lume ad in the AdSee library is “Lume — Fades Funk and Dark Spots”, with 11.9M views on YouTube.

### Where can I verify Lume's ads?

Lume's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10623519246363131905?region=anywhere

## More top DTC advertisers

- #899 [The Honest Company](https://www.adsee.ai/ad-examples/youtube/brands/the-honest-company) — est. spend $1.1M – $2.8M, 19 ads
- #906 [ahead](https://www.adsee.ai/ad-examples/youtube/brands/ahead) — est. spend $629K – $2.7M, 123 ads
- #908 [Elaré](https://www.adsee.ai/ad-examples/youtube/brands/elar) — est. spend $605K – $2.7M, 39 ads
- #909 [SpotOn](https://www.adsee.ai/ad-examples/youtube/brands/spoton) — est. spend $603K – $2.7M, 26 ads
- #919 [Luca Faloni](https://www.adsee.ai/ad-examples/youtube/brands/luca-faloni) — est. spend $271K – $2.7M, 43 ads
- #926 [GLD](https://www.adsee.ai/ad-examples/youtube/brands/gld) — est. spend $162K – $2.7M, 16 ads
- #931 [Milani Cosmetics](https://www.adsee.ai/ad-examples/youtube/brands/milani-cosmetics) — est. spend $1.1M – $2.7M, 29 ads
- #934 [Yesoul](https://www.adsee.ai/ad-examples/youtube/brands/yesoul) — est. spend $267K – $2.7M, 140 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates