---
title: "LU YouTube Ads: Video Ad Examples & Spend | AdSee"
description: "Explore LU YouTube ads with estimated spend and view metrics. Browse top video campaigns for Pim's, Prince, and interactive musical cards."
url: "https://www.adsee.ai/ad-examples/youtube/brands/lu-3"
---

# LU YouTube Ads and Campaign Examples

LU is a French brand of biscuits and baked goods owned by Mondelēz International. Across 18 video ads generating 23.1M views in France, its YouTube advertising centers on promotional campaigns featuring products like Pim's, Prince, and Cent Wafers, highlighting personalized musical cards for everyday moments.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2738 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/14)
- Company: Mondelez France SAS
- Category: Retail Ecommerce — Biscuits and baked snacks
- Headquarters: France
- Estimated total YouTube ad spend: $254K – $623K (all-time, estimated range)
- Ads indexed: 18
- Total views: 23.1M
- Markets: 1 countries the ads ran in

## Most-viewed LU YouTube ads

Top 18 by views, list updated October 2026.

1. [LU Pim's — Créez votre carte musicale](https://www.adsee.ai/ad-examples/youtube/dtc/lu-pim-s-cr-ez-votre-carte-musicale-w-fCNmvkQB0) — 4.9M views, 6s
2. [Lu Pim's — Zingende Kaart](https://www.adsee.ai/ad-examples/youtube/dtc/lu-pim-s-zingende-kaart-RX0V9ttg284) — 4.8M views, 6s
3. [LU Cha-Cha — Create and Share a Musical Card](https://www.adsee.ai/ad-examples/youtube/dtc/lu-cha-cha-create-and-share-a-musical-card-DbbizgjMJsM) — 1.4M views, 10s
4. [LU Prince - Maak jouw zingende kaart](https://www.adsee.ai/ad-examples/youtube/dtc/lu-prince-maak-jouw-zingende-kaart-z3Nm4rVBQZg) — 1.2M views, 10s
5. [LU Prince - Joyeux 6 mois du même film regardé en boucle !](https://www.adsee.ai/ad-examples/youtube/dtc/lu-prince-joyeux-6-mois-du-m-me-film-regard-en-boucle-Yha4U8OIeuE) — 1.2M views, 10s
6. [LU Mini Crackers — Create a Singing Card](https://www.adsee.ai/ad-examples/youtube/dtc/lu-mini-crackers-create-a-singing-card-p4OiYirpUZM) — 1M views, 10s
7. [Pim's — Joyeux 2 mois de « allez, encore un épisode » !](https://www.adsee.ai/ad-examples/youtube/dtc/pim-s-joyeux-2-mois-de-allez-encore-un-pisode-sPOV-l9KBVU) — 1M views, 10s
8. [LU Cha-Cha — Maak jouw zingende kaart](https://www.adsee.ai/ad-examples/youtube/dtc/lu-cha-cha-maak-jouw-zingende-kaart-WoWk6ONhkjk) — 1M views, 10s
9. [Cent Wafers — Maak jouw zingende kaart](https://www.adsee.ai/ad-examples/youtube/dtc/cent-wafers-maak-jouw-zingende-kaart-ZDOUwc2EWGk) — 1M views, 10s
10. [Cent Wafers - Create Your Musical Card](https://www.adsee.ai/ad-examples/youtube/dtc/cent-wafers-create-your-musical-card-PzeR_ATXynM) — 958.2K views, 10s
11. [LU Prince - Happy 6 month non-stop same movie day!](https://www.adsee.ai/ad-examples/youtube/dtc/lu-prince-happy-6-month-non-stop-same-movie-day-M2FxNqMkdc4) — 818.5K views, 10s
12. [LU Mini Crackers - Create a Musical Card](https://www.adsee.ai/ad-examples/youtube/dtc/lu-mini-crackers-create-a-musical-card-1SjSEbTBWVE) — 798.3K views, 10s
13. [Prince - Créez votre carte musicale](https://www.adsee.ai/ad-examples/youtube/dtc/prince-cr-ez-votre-carte-musicale-QKoD620UHw4) — 793.6K views, 10s
14. [PIM's - Happy 2 Months 'Allez nog één aflevering Day!'](https://www.adsee.ai/ad-examples/youtube/dtc/pim-s-happy-2-months-allez-nog-n-aflevering-day-IULvKyUjyYQ) — 738.7K views, 10s
15. [LU - Joyeux 3 ans de "Oh, c'est notre chanson"!](https://www.adsee.ai/ad-examples/youtube/dtc/lu-joyeux-3-ans-de-oh-c-est-notre-chanson-UFKifUbA1-c) — 310.8K views, 10s
16. [LU - Joyeux 6 mois de « apéro chez qui ce soir ? »](https://www.adsee.ai/ad-examples/youtube/dtc/lu-joyeux-6-mois-de-ap-ro-chez-qui-ce-soir-1HjIJLCokZA) — 277.1K views, 10s
17. [LU Mini Crackers - Happy 6 Months Aperitif Card](https://www.adsee.ai/ad-examples/youtube/dtc/lu-mini-crackers-happy-6-months-aperitif-card-F2ff6lzyf30) — 218.3K views, 10s
18. [LU Wafers - Happy 3 jaar 'Oh, da's ons liedje' Day!](https://www.adsee.ai/ad-examples/youtube/dtc/lu-wafers-happy-3-jaar-oh-da-s-ons-liedje-day-eT5XhmIkUag) — 202.2K views, 10s

## About LU

LU is a French brand of biscuits and baked goods founded in Nantes in 1846 and owned by Mondelēz International. The domain happyyounameitday.com was created for a promotional campaign by LU in European markets, including France, Belgium, and the Netherlands. The microsite allowed consumers to create and share personalized digital musical greeting cards for everyday celebrations.

## LU YouTube ads — FAQ

### What is LU?

LU is a French brand of biscuits and baked snacks founded in 1846 and owned by Mondelez International. Its YouTube campaigns under this domain promote its snack lines through interactive digital initiatives.

### What are LU's YouTube ads about?

LU's YouTube ads focus on promotional campaigns inviting viewers to create and share personalized musical greeting cards. The videos highlight various biscuit products such as Pim's, Prince, Cha-Cha, Cent Wafers, and Mini Crackers for everyday celebrations.

### What ad formats does LU use on YouTube?

LU runs short video ads that are 15 seconds or less, using a mix of horizontal videos and vertical Shorts-style spots.

### In which languages does LU advertise on YouTube?

LU advertises on YouTube primarily in French and Dutch.

### How many YouTube ads does LU run?

AdSee has indexed 18 YouTube ads from LU, with 23.1M views in total, shown in 1 country.

### Where does LU advertise on YouTube?

LU's YouTube ads in the AdSee library ran most often in Belgium.

### How much does LU spend on YouTube ads?

AdSee estimates LU's YouTube ad spend at $254K – $623K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by LU.

### What is LU's most-viewed YouTube ad?

The most-viewed LU ad in the AdSee library is “LU Pim's — Créez votre carte musicale”, with 5.0M views on YouTube.

## More top Retail Ecommerce advertisers

- #2730 [Reverb](https://www.adsee.ai/ad-examples/youtube/brands/reverb) — est. spend $137K – $625K, 68 ads
- #2731 [FAVI](https://www.adsee.ai/ad-examples/youtube/brands/favi) — est. spend $234K – $625K, 21 ads
- #2734 [Evoluderm](https://www.adsee.ai/ad-examples/youtube/brands/evoluderm) — est. spend $185K – $624K, 40 ads
- #2735 [Karrot](https://www.adsee.ai/ad-examples/youtube/brands/karrot) — est. spend $137K – $624K, 36 ads
- #2737 [Pottery Barn Teen](https://www.adsee.ai/ad-examples/youtube/brands/pottery-barn-teen) — est. spend $249K – $623K, 14 ads
- #2741 [Agata](https://www.adsee.ai/ad-examples/youtube/brands/agata) — est. spend $259K – $622K, 26 ads
- #2743 [Arezzo](https://www.adsee.ai/ad-examples/youtube/brands/arezzo) — est. spend $207K – $622K, 119 ads
- #2747 [Beko](https://www.adsee.ai/ad-examples/youtube/brands/beko) — est. spend $69.0K – $621K, 18 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates