---
title: "LU YouTube Ads: 30+ Video Ad Commercials | AdSee"
description: "Browse LU YouTube video ads with 25.0M views in one market. Explore top campaigns, Cent Wafers commercials, and estimated ad spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/lu-2"
---

# LU YouTube ads: video commercials and campaign data

LU is a biscuit brand founded in 1846 and owned by Mondelēz International, producing packaged baked goods like Petit Beurre, Prince, Pim's, and Tuc. Across 30+ video ads with 25.0M total views in one market, its YouTube advertising prominently features bilingual campaigns celebrating 180 years of history and promoting products such as Cent Wafers.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2589 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13)
- Company: Mondelez International, Inc.
- Category: Retail Ecommerce — Biscuit and snack manufacturing
- Estimated total YouTube ad spend: $275K – $676K (all-time, estimated range)
- Ads indexed: 32
- Total views: 25.0M
- Markets: 1 countries the ads ran in

## Most-viewed LU YouTube ads

Top 20 by views, list updated October 2026.

1. [LU — Une part de nous depuis 180 ans](https://www.adsee.ai/ad-examples/youtube/dtc/lu-une-part-de-nous-depuis-180-ans-7oa7gG6GZ_Q) — 3.6M views, 15s
2. [LU - Een deel van ons sinds 180 jaar](https://www.adsee.ai/ad-examples/youtube/dtc/lu-een-deel-van-ons-sinds-180-jaar-F-HFecFLFVY) — 2.4M views, 15s
3. [LU Cent Wafers - Une part de nous](https://www.adsee.ai/ad-examples/youtube/dtc/lu-cent-wafers-une-part-de-nous-bvxIaWEk0rw) — 1.9M views, 6s
4. [LU Cent Wafers - De krokantste wafers](https://www.adsee.ai/ad-examples/youtube/dtc/lu-cent-wafers-de-krokantste-wafers-o4Nl04Hk1_E) — 1.8M views, 6s
5. [LU — Een deel van ons](https://www.adsee.ai/ad-examples/youtube/dtc/lu-een-deel-van-ons-3iY3kW8czYY) — 1.7M views, 15s
6. [LU — Een deel van ons sinds 180 jaar](https://www.adsee.ai/ad-examples/youtube/dtc/lu-een-deel-van-ons-sinds-180-jaar-5KFFzZK9Lyo) — 1.5M views, 15s
7. [LU Cent Wafers Original - De krokantste wafers](https://www.adsee.ai/ad-examples/youtube/dtc/lu-cent-wafers-original-de-krokantste-wafers-kyfQYf_pjqc) — 1.4M views, 6s
8. [LU Cent Wafers Original - "Une part de nous"](https://www.adsee.ai/ad-examples/youtube/dtc/lu-cent-wafers-original-une-part-de-nous-0TirgE-w4EE) — 1.4M views, 6s
9. [LU — Une part de nous depuis 180 ans](https://www.adsee.ai/ad-examples/youtube/dtc/lu-une-part-de-nous-depuis-180-ans-tMucV3CAjQM) — 1.4M views, 15s
10. [LU — Une part de nous](https://www.adsee.ai/ad-examples/youtube/dtc/lu-une-part-de-nous-bJQHZLjSrQ0) — 1.4M views, 15s
11. [LU Cent Wafers - De krokantste. Le plus croustillant.](https://www.adsee.ai/ad-examples/youtube/dtc/lu-cent-wafers-de-krokantste-le-plus-croustillant-hv25VYpps4g) — 977.2K views, 15s
12. [LU Cent Wafers - "Une part de nous"](https://www.adsee.ai/ad-examples/youtube/dtc/lu-cent-wafers-une-part-de-nous-8cBRW3F5CPI) — 933K views, 15s
13. [LU - Een deel van ons](https://www.adsee.ai/ad-examples/youtube/dtc/lu-een-deel-van-ons-to8YhwnsuQI) — 469.6K views, 15s
14. [LU - Surprise vos proches avec un message en 3D personnalisé !](https://www.adsee.ai/ad-examples/youtube/dtc/lu-surprise-vos-proches-avec-un-message-en-3d-personnalis-4bM99yKuifg) — 467.5K views, 15s
15. [LU — Une part de nous](https://www.adsee.ai/ad-examples/youtube/dtc/lu-une-part-de-nous-D_CfVNKhyuU) — 389.6K views, 15s
16. [LU - Surprise your loved ones with a personalized 3D message](https://www.adsee.ai/ad-examples/youtube/dtc/lu-surprise-your-loved-ones-with-a-personalized-3d-message-qVBXjJ3FD0U) — 375.2K views, 15s
17. [LU - Surprise your loved ones with a personalized 3D message](https://www.adsee.ai/ad-examples/youtube/dtc/lu-surprise-your-loved-ones-with-a-personalized-3d-message-IL6iUdWvBu4) — 365.3K views, 15s
18. [LU — Een deel van ons](https://www.adsee.ai/ad-examples/youtube/dtc/lu-een-deel-van-ons--JvnBgV7uhM) — 357.7K views, 15s
19. [LU Cookies - Personalized 3D Messages](https://www.adsee.ai/ad-examples/youtube/dtc/lu-cookies-personalized-3d-messages-rPIL4n9SEK4) — 315K views, 15s
20. [LU Biscuits - Surprise your loved ones with a 3D message](https://www.adsee.ai/ad-examples/youtube/dtc/lu-biscuits-surprise-your-loved-ones-with-a-3d-message-CbtJ8tYdZag) — 304.8K views, 15s

## About LU

LU is a historic French biscuit brand founded in Nantes in 1846 by Jean-Romain Lefèvre and Pauline-Isabelle Utile. Now owned by Mondelēz International, the brand produces popular packaged baked goods including Petit Beurre, Prince, Pim's, and Tuc across European and international markets. The lubiscuits.eu domain serves as a regional brand portal for European consumers, including those in Belgium and the Netherlands.

## LU YouTube ads — FAQ

### What is LU and what does it sell?

LU is a biscuit and baked snack brand owned by Mondelēz International. Originating in France, LU produces a variety of packaged baked goods such as Petit Beurre, Prince, Pim's, Tuc, and Cent Wafers.

### What are LU's YouTube ads about?

LU's YouTube ads highlight its 180-year heritage with themes like "a part of us" alongside promotions for specific snack products such as LU Cent Wafers.

### What video formats does LU use for its YouTube ads?

LU relies entirely on short video spots of 15 seconds or less, using mostly horizontal video formats alongside some vertical video creative.

### In which languages does LU advertise on YouTube?

LU advertises on YouTube primarily in Dutch and French, targeting multilingual European audiences.

### How many YouTube ads does LU run?

AdSee has indexed 32 YouTube ads from LU, with 25.0M views in total, shown in 1 country.

### Where does LU advertise on YouTube?

LU's YouTube ads in the AdSee library ran most often in Belgium.

### How much does LU spend on YouTube ads?

AdSee estimates LU's YouTube ad spend at $275K – $676K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by LU.

### What is LU's most-viewed YouTube ad?

The most-viewed LU ad in the AdSee library is “LU — Une part de nous depuis 180 ans”, with 3.7M views on YouTube.

## More top Retail Ecommerce advertisers

- #2579 [Project X Paris](https://www.adsee.ai/ad-examples/youtube/brands/project-x-paris) — est. spend $67.8K – $678K, 59 ads
- #2580 [Cole Haan](https://www.adsee.ai/ad-examples/youtube/brands/cole-haan) — est. spend $67.8K – $678K, 36 ads
- #2582 [BOGNER](https://www.adsee.ai/ad-examples/youtube/brands/bogner) — est. spend $108K – $678K, 36 ads
- #2586 [Alkosto](https://www.adsee.ai/ad-examples/youtube/brands/alkosto) — est. spend $135K – $677K, 34 ads
- #2588 [IWC Schaffhausen](https://www.adsee.ai/ad-examples/youtube/brands/iwc-schaffhausen) — est. spend $81.2K – $676K, 15 ads
- #2591 [Nolae](https://www.adsee.ai/ad-examples/youtube/brands/nolae) — est. spend $57.9K – $675K, 14 ads
- #2592 [Concept Global](https://www.adsee.ai/ad-examples/youtube/brands/concept-global) — est. spend $108K – $674K, 31 ads
- #2595 [Ninja Transfers](https://www.adsee.ai/ad-examples/youtube/brands/ninja-transfers) — est. spend $148K – $671K, 14 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates