--- title: "LifeSearch YouTube Ads: Top Video Commercials | AdSee" description: "Explore LifeSearch YouTube ads with view counts and estimated spend. See how the UK insurance broker reaches audiences with income protection campaigns." url: "https://www.adsee.ai/ad-examples/youtube/brands/lifesearch" --- # LifeSearch YouTube Ads and Commercials Founded in 1998, LifeSearch is a UK-based life insurance broker and protection advisor offering life insurance, critical illness cover, and income protection. Across 20+ ads with 12.3M views in the UK, its YouTube advertising focuses heavily on income protection insurance, particularly for renters and the self-employed. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3586 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/18) - Company: LifeSearch Limited - Category: Insurance — Life insurance broker - Headquarters: United Kingdom - Estimated total YouTube ad spend: $159K – $392K (all-time, estimated range) - Ads indexed: 29 - Total views: 12.3M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR08506757636870373377?region=anywhere ## Most-viewed LifeSearch YouTube ads Top 20 by views, list updated October 2026. 1. [How to get sick pay if you're self-employed](https://www.adsee.ai/ad-examples/youtube/insurance/how-to-get-sick-pay-if-you-re-self-employed-TW9D1mFyca4) — 3.9M views, 38s 2. [LifeSearch — Income Protection for the Self-Employed](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-income-protection-for-the-self-employed-ImUdYrdY5Ro) — 2.4M views, 27s 3. [LifeSearch — Income Protection for the Self-Employed](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-income-protection-for-the-self-employed-SmPKJMX0l5w) — 1.6M views, 26s 4. [LifeSearch — Income Protection Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-income-protection-insurance-PvgUjmGZFLg) — 460.1K views, 45s 5. [LifeSearch — Income Protection Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-income-protection-insurance-CtFh_ssTNPE) — 450.9K views, 29s 6. [Income Protection Insurance for the Self-Employed](https://www.adsee.ai/ad-examples/youtube/insurance/income-protection-insurance-for-the-self-employed-NNSsn3Zqk7c) — 366.5K views, 37s 7. [LifeSearch — Income Protection Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-income-protection-insurance--cjQdE4xXAw) — 308.3K views, 45s 8. [LifeSearch — Income Protection for Self-Employed](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-income-protection-for-self-employed-Z8Ggl0VHxRE) — 308.2K views, 27s 9. [LifeSearch — Income Protection Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-income-protection-insurance-xmuPvd-qa10) — 288.3K views, 27s 10. [LifeSearch — Income Protection for Renters](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-income-protection-for-renters-ADR94RU8CsQ) — 283.8K views, 26s 11. [LifeSearch — Income Protection Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-income-protection-insurance-l5uLs3VX8zY) — 250.9K views, 27s 12. [LifeSearch — Income Protection for the Self-Employed](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-income-protection-for-the-self-employed-QeT5feFx4pc) — 191.5K views, 26s 13. [LifeSearch — Improve Your Financial Health](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-improve-your-financial-health-d1gOiMqejxE) — 153.8K views, 35s 14. [LifeSearch — Income Protection Payment Notification](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-income-protection-payment-notification-pv4xAlFi-sU) — 141.7K views, 10s 15. [LifeSearch - Income Protection Payment Notification](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-income-protection-payment-notification-tedsOgMWtw4) — 133.7K views, 11s 16. [Lifehacks for Renters: Income Protection](https://www.adsee.ai/ad-examples/youtube/insurance/lifehacks-for-renters-income-protection-9QnFC0OsO3o) — 111.2K views, 26s 17. [LifeSearch — 3 Reasons for Income Protection Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-3-reasons-for-income-protection-insurance-v1LKx69MdOg) — 95.9K views, 46s 18. [LifeSearch — Insurance for Parents](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-insurance-for-parents-qCeeRshkhgU) — 93.9K views, 48s 19. [Self-Employed Income Protection with LifeSearch](https://www.adsee.ai/ad-examples/youtube/insurance/self-employed-income-protection-with-lifesearch-wAp86o7mGFs) — 80.8K views, 28s 20. [LifeSearch — Insurance for Parents](https://www.adsee.ai/ad-examples/youtube/insurance/lifesearch-insurance-for-parents-qmhOIOcdAKY) — 74.4K views, 50s ## About LifeSearch Founded in 1998, LifeSearch is a UK-based specialist life insurance broker and protection advisor. The company provides advice and comparison services for life insurance, critical illness cover, income protection, and business protection policies. Serving consumers and businesses throughout the United Kingdom, LifeSearch partners with major UK insurers to help clients arrange tailored coverage. ## LifeSearch YouTube ads — FAQ ### What is LifeSearch? LifeSearch is a UK-based life insurance broker and protection advisor founded in 1998. The company offers advice and comparison services for life insurance, critical illness cover, income protection, and business protection policies. ### What are LifeSearch's YouTube ads about? LifeSearch's YouTube ads focus heavily on income protection insurance. Many of the ads specifically highlight income protection and sick pay solutions tailored for the self-employed as well as renters. ### What video formats does LifeSearch use for its YouTube ads? LifeSearch relies exclusively on vertical, Shorts-style video ads. These spots typically run between 16 and 60 seconds in length. ### In which languages does LifeSearch advertise on YouTube? LifeSearch advertises entirely in English on YouTube, catering to consumers and businesses in the United Kingdom. ### How many YouTube ads does LifeSearch run? AdSee has indexed 29 YouTube ads from LifeSearch, with 12.3M views in total, shown in 1 country. ### Where does LifeSearch advertise on YouTube? LifeSearch's YouTube ads in the AdSee library ran most often in the United Kingdom. ### How much does LifeSearch spend on YouTube ads? AdSee estimates LifeSearch's YouTube ad spend at $159K – $392K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by LifeSearch. ### What is LifeSearch's most-viewed YouTube ad? The most-viewed LifeSearch ad in the AdSee library is “How to get sick pay if you're self-employed”, with 3.9M views on YouTube. ### Where can I verify LifeSearch's ads? LifeSearch's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08506757636870373377?region=anywhere ## More top Insurance advertisers - #3447 [Nation Wide Benefits](https://www.adsee.ai/ad-examples/youtube/brands/nation-wide-benefits) — est. spend $170K – $425K, 16 ads - #3462 [VHV Versicherungen](https://www.adsee.ai/ad-examples/youtube/brands/vhv-versicherungen) — est. spend $172K – $422K, 11 ads - #3497 [GMF](https://www.adsee.ai/ad-examples/youtube/brands/gmf) — est. spend $123K – $416K, 21 ads - #3507 [POP Vakuutus](https://www.adsee.ai/ad-examples/youtube/brands/pop-vakuutus) — est. spend $165K – $412K, 30 ads - #3591 [Alfa Insurance](https://www.adsee.ai/ad-examples/youtube/brands/alfa-insurance) — est. spend $157K – $391K, 15 ads - #3691 [VIASANTÉ Mutuelle](https://www.adsee.ai/ad-examples/youtube/brands/viasant-mutuelle) — est. spend $156K – $371K, 13 ads - #3721 [Centraal Beheer](https://www.adsee.ai/ad-examples/youtube/brands/centraal-beheer) — est. spend $67.4K – $364K, 29 ads - #3727 [Vhi Healthcare](https://www.adsee.ai/ad-examples/youtube/brands/vhi-healthcare) — est. spend $141K – $363K, 15 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates