--- title: "Lacoste YouTube Ads: 60+ Video Ad Examples | AdSee" description: "Explore top Lacoste YouTube ads with 40.2M views across 104 markets. Discover campaign creatives, view counts, and estimated ad spend data." url: "https://www.adsee.ai/ad-examples/youtube/brands/lacoste" --- # Lacoste YouTube ads: top video campaigns and creative examples Lacoste is a French fashion brand founded in 1933, known for its sportswear, apparel, and iconic polo shirts. With 60+ ads and 40.2M views across 104 markets, its YouTube video advertising frequently showcases polo shirt collections, factory craftsmanship, seasonal fashion releases, and creative tennis concepts. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1194 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/6) - Company: Lacoste S.A. - Category: Retail Ecommerce — Fashion and sportswear apparel - Headquarters: France - Estimated total YouTube ad spend: $80.3K – $2.0M (all-time, estimated range) - Ads indexed: 65 - Total views: 40.2M - Markets: 104 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR18431362455792779265?region=anywhere ## Most-viewed Lacoste YouTube ads Top 20 by views, list updated October 2026. 1. [Lacoste — Polo Shirt Collection](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-polo-shirt-collection-JOKMSIhD8bc) — 6.9M views, 10s 2. [Lacoste — Polo Shirt Factory](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-polo-shirt-factory-FEZ7qQ_N3b0) — 6.5M views, 10s 3. [Lacoste — Dance Performance on Floating Tennis Court](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-dance-performance-on-floating-tennis-court-x6joxR7qNEk) — 3.8M views, 10s 4. [Lacoste - Spring/Summer Collection Showcase](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-spring-summer-collection-showcase-1N6Ff1d9QQw) — 3.5M views, 10s 5. [Lacoste — Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-fashion-advertisement-kwOd-AhouEU) — 2.8M views, 10s 6. [Lacoste — Polo Shirts Collection](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-polo-shirts-collection-Gm49sCVGpNU) — 2.7M views, 10s 7. [Lacoste — Spring/Summer Collection](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-spring-summer-collection-b0Irwa1HU_M) — 2.7M views, 14s 8. [Lacoste — Fashion Showcase](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-fashion-showcase-2Z1IRXKY9js) — 2.4M views, 10s 9. [Lacoste — The Polo Factory](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-the-polo-factory-cyKOy35Ead0) — 1.2M views, 20s 10. [Lacoste — Spring/Summer Collection](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-spring-summer-collection-z3ArhwAnEaA) — 748.1K views, 10s 11. [Lacoste - Spring/Summer Collection](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-spring-summer-collection-w6bHfB2DYpM) — 601.8K views, 10s 12. [Lacoste — Summer Collection](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-summer-collection-EZFeHFLp1Fk) — 306K views, 10s 13. [Lacoste Winter Fashion Ad](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-winter-fashion-ad-7bbU6uWOJ5s) — 302.3K views, 6s 14. [Lacoste](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-cbofk6KAWZw) — 300.1K views, 10s 15. [Lacoste — Playful Interaction](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-playful-interaction-cXSOkuHfFZQ) — 284.6K views, 10s 16. [Lacoste — Athletic Apparel Showcase](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-athletic-apparel-showcase-77Qa61J6fys) — 278.6K views, 10s 17. [Lacoste - Winter Fashion Cable Car](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-winter-fashion-cable-car-nTVUtjR7Z4c) — 266.3K views, 10s 18. [Lacoste - Winter Sports Lifestyle](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-winter-sports-lifestyle-bDhaHiD83_I) — 263.3K views, 6s 19. [Lacoste — Sportswear](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-sportswear-V8t_gNIPWdk) — 263.2K views, 10s 20. [Lacoste — Playful Interaction](https://www.adsee.ai/ad-examples/youtube/dtc/lacoste-playful-interaction-fzspJYDRbfk) — 261.2K views, 10s ## About Lacoste Lacoste is a French fashion brand that sells apparel, footwear, sportswear, eyewear, leather goods, fragrances, and accessories. Founded in 1933 by tennis champion René Lacoste and entrepreneur André Gillier, the brand is widely recognized for its iconic green crocodile logo and polo shirts. The company operates worldwide through retail boutiques and e-commerce, and has been a subsidiary of the Swiss group Maus Frères since 2012. ## Lacoste YouTube ads — FAQ ### What is Lacoste? Lacoste is a French fashion brand founded in 1933 that offers apparel, footwear, sportswear, eyewear, leather goods, fragrances, and accessories. Recognized for its green crocodile logo and polo shirts, the company operates globally through retail stores and e-commerce as part of Maus Frères. ### What are Lacoste's YouTube ads about? Lacoste's YouTube ads highlight its core apparel lines, frequently featuring its polo shirt collections and polo manufacturing factory. Campaigns also showcase seasonal Spring and Summer collections alongside artistic fashion showcases and tennis-themed concepts. ### What video formats does Lacoste use for YouTube ads? Lacoste relies exclusively on short video ads up to 15 seconds long. The brand uses a mix of landscape and vertical Shorts-style formats, with horizontal videos making up the majority of its creative output. ### In which languages does Lacoste advertise on YouTube? Lacoste advertises primarily in English, while also running campaigns in French and Spanish to engage its international audience. ### How many YouTube ads does Lacoste run? AdSee has indexed 65 YouTube ads from Lacoste, with 40.2M views in total, shown in 104 countries. ### Where does Lacoste advertise on YouTube? Lacoste's YouTube ads in the AdSee library ran most often in France, Spain, Germany, Italy and the United States. In total they were shown in 104 countries. ### How much does Lacoste spend on YouTube ads? AdSee estimates Lacoste's YouTube ad spend at $80.3K – $2.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Lacoste. ### What is Lacoste's most-viewed YouTube ad? The most-viewed Lacoste ad in the AdSee library is “Lacoste — Polo Shirt Collection”, with 6.9M views on YouTube. ### Where can I verify Lacoste's ads? Lacoste's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR18431362455792779265?region=anywhere ## More top Retail Ecommerce advertisers - #1182 [Danone México](https://www.adsee.ai/ad-examples/youtube/brands/danone-m-xico) — est. spend $876K – $2.0M, 12 ads - #1189 [Foly Muebles](https://www.adsee.ai/ad-examples/youtube/brands/foly-muebles) — est. spend $122K – $2.0M, 40 ads - #1192 [Lumber Liquidators](https://www.adsee.ai/ad-examples/youtube/brands/lumber-liquidators) — est. spend $121K – $2.0M, 26 ads - #1201 [Balenciaga](https://www.adsee.ai/ad-examples/youtube/brands/balenciaga) — est. spend $239K – $2.0M, 19 ads - #1202 [Crocs](https://www.adsee.ai/ad-examples/youtube/brands/crocs-3) — est. spend $79.8K – $2.0M, 36 ads - #1203 [4F](https://www.adsee.ai/ad-examples/youtube/brands/4f) — est. spend $227K – $2.0M, 96 ads - #1205 [5.11 Tactical](https://www.adsee.ai/ad-examples/youtube/brands/5-11-tactical) — est. spend $159K – $2.0M, 23 ads - #1206 [McCoy's Building Supply](https://www.adsee.ai/ad-examples/youtube/brands/mccoy-s-building-supply) — est. spend $794K – $2.0M, 26 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates