--- title: "Kmart YouTube Ads: Video Commercials & Insights | AdSee" description: "Explore Kmart Australia's top YouTube video ads, with 19.6M views across 12 markets. Discover ad creatives, apparel promotions, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/kmart" --- # Kmart YouTube Ads and Video Campaigns Kmart Australia is a discount department store chain offering apparel, home decor, toys, and electronics across Australia and New Zealand. Its YouTube advertising spans 20+ ads and 19.6M views across 12 markets. The brand's video campaigns frequently highlight popular toy lines, mobile app features, holiday apparel promotions, and everyday low prices. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2355 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/12) - Company: KMART AUSTRALIA LIMITED - Category: Retail Ecommerce — Discount department store chain - Headquarters: Australia - Estimated total YouTube ad spend: $58.8K – $784K (all-time, estimated range) - Ads indexed: 20 - Total views: 19.6M - Markets: 12 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR18443173152000311297?region=anywhere ## Most-viewed Kmart YouTube ads Top 20 by views, list updated October 2026. 1. [Heroes of Goo Jit Zu Goo Slingers Mega Launcher](https://www.adsee.ai/ad-examples/youtube/gaming-apps/heroes-of-goo-jit-zu-goo-slingers-mega-launcher-Pe8gy-7L3AE) — 4.2M views, 6s 2. [Bluey Police Car Toy](https://www.adsee.ai/ad-examples/youtube/gaming-apps/bluey-police-car-toy-4AFfv-9U0-E) — 3.7M views, 6s 3. [Bluey Fuzzies - Collectible Fuzzy Figures](https://www.adsee.ai/ad-examples/youtube/entertainment-media/bluey-fuzzies-collectible-fuzzy-figures-72o4SQQ5g5w) — 3.5M views, 6s 4. [Flipslide: Flip, Slide, Match](https://www.adsee.ai/ad-examples/youtube/gaming-apps/flipslide-flip-slide-match-pOZjoUobkDg) — 2.8M views, 15s 5. [Kmart App — Never miss a thing](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/kmart-app-never-miss-a-thing-47OesuSg4WA) — 1.4M views, 10s 6. [Kmart — Low Prices for Life](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/kmart-low-prices-for-life-_YbjODIP3dQ) — 848.5K views, 15s 7. [Little Live Pets Mama Surprise! MINIS](https://www.adsee.ai/ad-examples/youtube/dtc/little-live-pets-mama-surprise-minis-6L9KwYG41u0) — 606.6K views, 30s 8. [Flipslide — Flip, Slide, Match Game](https://www.adsee.ai/ad-examples/youtube/gaming-apps/flipslide-flip-slide-match-game-6dieSSTRvdw) — 525K views, 6s 9. [Kmart Holiday Apparel Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/kmart-holiday-apparel-sale-SoR9ZVuHR-w) — 399.9K views, 15s 10. [Hyper Fusion Mutators Toy Ad](https://www.adsee.ai/ad-examples/youtube/gaming-apps/hyper-fusion-mutators-toy-ad-y1lQBVwL4pI) — 320.3K views, 30s 11. [Do You Really Know Your Family? - Moose Games](https://www.adsee.ai/ad-examples/youtube/gaming-apps/do-you-really-know-your-family-moose-games-oby8yv-sIeI) — 283.7K views, 6s 12. [Little Live Pets Mama Surprise Minis](https://www.adsee.ai/ad-examples/youtube/dtc/little-live-pets-mama-surprise-minis--aVVbevbdOA) — 272.4K views, 15s 13. [Kmart - SodaStream Products and Prices](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/kmart-sodastream-products-and-prices-bjpVF30B6VU) — 200.8K views, 10s 14. [Little Live Pets - Gotta Go Giraffe](https://www.adsee.ai/ad-examples/youtube/dtc/little-live-pets-gotta-go-giraffe-ZuMGzAukH8o) — 198.7K views, 57s 15. [Mama Surprise! Minis - Little Live Pets Toy Ad](https://www.adsee.ai/ad-examples/youtube/dtc/mama-surprise-minis-little-live-pets-toy-ad-t8qiXXCdu8A) — 147.4K views, 6s 16. [Jurassic World Rebirth Tamagotchi](https://www.adsee.ai/ad-examples/youtube/gaming-apps/jurassic-world-rebirth-tamagotchi-EJ6XGQlgD2c) — 117.5K views, 6s 17. [Bestway — Summer Fun Inflatables Available at Kmart](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/bestway-summer-fun-inflatables-available-at-kmart-nD_1LcAQDvk) — 101.6K views, 15s 18. [Flip 7 Card Game - The Greatest Card Game of All Time!](https://www.adsee.ai/ad-examples/youtube/gaming-apps/flip-7-card-game-the-greatest-card-game-of-all-time-JuWjxI75Tuw) — 76.6K views, 30s 19. [Kmart — Low Prices for Life](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/kmart-low-prices-for-life-zK8GJ6_kF6w) — 64.7K views, 15s 20. [H2O GO! Water Toys by Bestway](https://www.adsee.ai/ad-examples/youtube/dtc/h2o-go-water-toys-by-bestway-LZ_XCaosm_4) — 50.3K views, 37s ## About Kmart Kmart Australia is a discount department store chain offering apparel, home decor, furniture, toys, electronics, and beauty products across Australia and New Zealand. Founded in 1969 in Burwood, Victoria, the company operates over 300 physical retail stores alongside its online e-commerce site. It operates as a division of Kmart Group, owned by the Australian conglomerate Wesfarmers. ## Kmart YouTube ads — FAQ ### What is Kmart? Kmart Australia is an Australian discount department store chain owned by Wesfarmers. It retails apparel, home decor, furniture, toys, electronics, and beauty products through both its physical stores and online platform. ### What are Kmart's YouTube ads about? Kmart's YouTube ads frequently promote specific children's toys such as Bluey, Flipslide, and Heroes of Goo Jit Zu. The commercials also highlight the Kmart mobile app, holiday apparel sales, and general low-price retail offerings. ### What ad formats does Kmart use on YouTube? Kmart primarily runs horizontal video ads on YouTube, with most commercials being short spots running up to 15 seconds. The retailer occasionally features vertical formats and longer videos up to one minute. ### In which languages does Kmart advertise on YouTube? Kmart advertises on YouTube entirely in English, serving audiences primarily from its Australian retail base. ### How many YouTube ads does Kmart run? AdSee has indexed 20 YouTube ads from Kmart, with 19.6M views in total, shown in 12 countries. ### Where does Kmart advertise on YouTube? Kmart's YouTube ads in the AdSee library ran most often in Australia, Indonesia, Italy, India and Germany. In total they were shown in 12 countries. ### How much does Kmart spend on YouTube ads? AdSee estimates Kmart's YouTube ad spend at $58.8K – $784K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Kmart. ### What is Kmart's most-viewed YouTube ad? The most-viewed Kmart ad in the AdSee library is “Heroes of Goo Jit Zu Goo Slingers Mega Launcher”, with 4.2M views on YouTube. ### Where can I verify Kmart's ads? Kmart's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR18443173152000311297?region=anywhere ## More top Retail Ecommerce advertisers - #2347 [AWOL Vision](https://www.adsee.ai/ad-examples/youtube/brands/awol-vision) — est. spend $315K – $787K, 53 ads - #2348 [Magazine Luiza](https://www.adsee.ai/ad-examples/youtube/brands/magazine-luiza) — est. spend $196K – $786K, 74 ads - #2351 [Veneta Cucine](https://www.adsee.ai/ad-examples/youtube/brands/veneta-cucine) — est. spend $67.3K – $785K, 27 ads - #2352 [Ironway](https://www.adsee.ai/ad-examples/youtube/brands/ironway) — est. spend $173K – $785K, 16 ads - #2354 [Worten](https://www.adsee.ai/ad-examples/youtube/brands/worten) — est. spend $145K – $785K, 101 ads - #2357 [Wella](https://www.adsee.ai/ad-examples/youtube/brands/wella) — est. spend $174K – $783K, 12 ads - #2361 [Valerion](https://www.adsee.ai/ad-examples/youtube/brands/valerion) — est. spend $125K – $780K, 37 ads - #2362 [KIKO Milano](https://www.adsee.ai/ad-examples/youtube/brands/kiko-milano) — est. spend $62.3K – $779K, 17 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates