--- title: "KLM YouTube Ads: 60+ Video Commercials | AdSee" description: "Explore top KLM YouTube video ads across 16 markets. Check view counts, estimated ad spend ranges, and creative concepts like Travel Well." url: "https://www.adsee.ai/ad-examples/youtube/brands/klm" --- # KLM YouTube Ads: Video Campaigns & Commercials KLM Royal Dutch Airlines is the flag carrier of the Netherlands, offering global passenger and air cargo transportation services. Its YouTube advertising footprint includes 60+ ads and 245M views across 16 markets, with major campaigns revolving around themes such as Travel Well and Why I Fly. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #236 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/2) - Company: Koninklijke Luchtvaart Maatschappij N.V. - Category: Travel Hospitality — Passenger airline - Headquarters: Netherlands - Estimated total YouTube ad spend: $490K – $12.2M (all-time, estimated range) - Ads indexed: 69 - Total views: 245M - Markets: 16 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR14477727755677990913?region=anywhere ## Most-viewed KLM YouTube ads Top 20 by views, list updated October 2026. 1. [KLM — Why I Fly](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-why-i-fly-_gtc7_4FVO8) — 35M views, 15s 2. [KLM — Why I Fly KLM](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-why-i-fly-klm-MWY0WLHF18g) — 32.9M views, 15s 3. [KLM Royal Dutch Airlines — Travel Well](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-travel-well-oUtxKPo5ZA0) — 24.7M views, 15s 4. [KLM Royal Dutch Airlines — Travel Well](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-travel-well-ZJh0EJ2FHGo) — 22.9M views, 15s 5. [KLM — Travel Well](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-travel-well-z8CmhY3ovjo) — 17.7M views, 15s 6. [KLM Royal Dutch Airlines — Travel Well](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-travel-well-NTsQUT4wbKk) — 14.2M views, 15s 7. [KLM Royal Dutch Airlines — Travel Well](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-travel-well-GcI_cTuwG-E) — 11.7M views, 15s 8. [KLM Royal Dutch Airlines - Travel Well](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-travel-well-H-G47oY4dkg) — 9.3M views, 14s 9. [KLM Royal Dutch Airlines — Travel Well](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-travel-well-3AiuQyhUq-U) — 8.5M views, 15s 10. [KLM Royal Dutch Airlines — Travel Well](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-travel-well-x0ikEIxDT9M) — 7.4M views, 15s 11. [KLM Royal Dutch Airlines — Travel Well](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-travel-well-_7VONnMDIDE) — 7M views, 15s 12. [KLM Royal Dutch Airlines — Travel Well](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-travel-well-nCQwPmQ4RpU) — 6.6M views, 18s 13. [KLM Royal Dutch Airlines — Travel Well](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-travel-well-nyoYB60RuVw) — 5.9M views, 17s 14. [KLM Royal Dutch Airlines — Travel Wel](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-travel-wel-efMrKsZodPg) — 5.5M views, 18s 15. [KLM Royal Dutch Airlines — Why I Fly](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-why-i-fly-89RoOSuw7PY) — 5.5M views, 15s 16. [KLM — Premium Comfort Class](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-premium-comfort-class-VO7PkTiZlN4) — 4.6M views, 15s 17. [KLM Royal Dutch Airlines — Discover the Real Deal](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-discover-the-real-deal-tTxRYFSUif0) — 4.2M views, 15s 18. [KLM Royal Dutch Airlines — Travel Well](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-travel-well-SueWNUi_k1o) — 4.1M views, 15s 19. [KLM Royal Dutch Airlines - Discover the Real Deal](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-discover-the-real-deal-0FpCaYAMifU) — 4.1M views, 15s 20. [KLM Royal Dutch Airlines — Travel Well](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/klm-royal-dutch-airlines-travel-well-k3kE-OR-wlU) — 2.3M views, 15s ## About KLM KLM Royal Dutch Airlines is the flag carrier of the Netherlands, providing scheduled passenger and air cargo transportation services globally. Founded in 1919, it is the world's oldest operating airline still flying under its original name. Headquartered in Amstelveen with its main hub at Amsterdam Airport Schiphol, the company operates as a key subsidiary of the Air France–KLM group. ## KLM YouTube ads — FAQ ### What is KLM? KLM Royal Dutch Airlines is the flag carrier passenger airline of the Netherlands, providing scheduled passenger and air cargo transportation services globally. It is headquartered in Amstelveen with its primary operational hub at Amsterdam Airport Schiphol. ### What are KLM's YouTube ads about? KLM's YouTube ads center around passenger travel themes, prominently featuring recurring campaign messages such as "Travel Well" and "Why I Fly". ### What video formats does KLM use for YouTube ads? KLM relies entirely on horizontal video formats for its YouTube ads, with the vast majority consisting of short spots running up to 15 seconds alongside occasional 16-to-30-second videos. ### In which languages does KLM advertise on YouTube? KLM advertises primarily in English on YouTube, alongside campaigns produced in German and Swedish. ### How many YouTube ads does KLM run? AdSee has indexed 69 YouTube ads from KLM, with 245M views in total, shown in 16 countries. ### Where does KLM advertise on YouTube? KLM's YouTube ads in the AdSee library ran most often in the United Kingdom, Germany, Norway, Denmark and Switzerland. In total they were shown in 16 countries. ### How much does KLM spend on YouTube ads? AdSee estimates KLM's YouTube ad spend at $490K – $12.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by KLM. ### What is KLM's most-viewed YouTube ad? The most-viewed KLM ad in the AdSee library is “KLM — Why I Fly”, with 35.1M views on YouTube. ### Where can I verify KLM's ads? KLM's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14477727755677990913?region=anywhere ## More top Travel Hospitality advertisers - #217 [Qantas](https://www.adsee.ai/ad-examples/youtube/brands/qantas) — est. spend $518K – $12.9M, 291 ads - #220 [Jet2holidays](https://www.adsee.ai/ad-examples/youtube/brands/jet2holidays) — est. spend $505K – $12.6M, 47 ads - #221 [Celebrity Cruises](https://www.adsee.ai/ad-examples/youtube/brands/celebrity-cruises) — est. spend $1.0M – $12.6M, 71 ads - #241 [Carnival Cruise Line](https://www.adsee.ai/ad-examples/youtube/brands/carnival-cruise-line) — est. spend $724K – $12.1M, 48 ads - #253 [Experience Egypt](https://www.adsee.ai/ad-examples/youtube/brands/experience-egypt) — est. spend $691K – $11.5M, 97 ads - #258 [Panera Bread](https://www.adsee.ai/ad-examples/youtube/brands/panera-bread) — est. spend $4.6M – $11.4M, 17 ads - #259 [12Go](https://www.adsee.ai/ad-examples/youtube/brands/12go) — est. spend $455K – $11.4M, 25 ads - #261 [Marriott](https://www.adsee.ai/ad-examples/youtube/brands/marriott) — est. spend $679K – $11.3M, 136 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates