--- title: "KICKS YouTube Ads: Commercials & Video Examples | AdSee" description: "Explore KICKS YouTube video ads with 109M views across 14 markets. See top beauty campaigns, view counts, and estimated spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/kicks" --- # KICKS YouTube Ads: Top Commercials and Video Examples Founded in Sweden, KICKS is a Nordic beauty retailer offering makeup, skincare, haircare, and fragrances. Its YouTube advertising spans 14 markets and has accumulated 109M views across 15 video ads. The brand's top video campaigns spotlight major cosmetic and fragrance releases, including Burberry Goddess perfume and Max Factor mascara. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #509 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/3) - Company: KICKS Kosmetikkedjan AB - Category: Retail Ecommerce — Beauty and cosmetics retail - Headquarters: Sweden - Estimated total YouTube ad spend: $326K – $5.4M (all-time, estimated range) - Ads indexed: 15 - Total views: 109M - Markets: 14 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR14584378510966521857?region=anywhere ## Most-viewed KICKS YouTube ads Top 12 by views, list updated October 2026. 1. [Burberry Goddess - The New Parfum](https://www.adsee.ai/ad-examples/youtube/dtc/burberry-goddess-the-new-parfum-R-dl9KiHbdI) — 52.1M views, 6s 2. [Burberry Goddess Perfume](https://www.adsee.ai/ad-examples/youtube/dtc/burberry-goddess-perfume-vO76uN-y-a4) — 35.1M views, 6s 3. [Burberry Goddess Perfume Ad](https://www.adsee.ai/ad-examples/youtube/dtc/burberry-goddess-perfume-ad-zcE9erQhZQA) — 7.1M views, 15s 4. [Max Factor — Long Lash Era Tubing Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/max-factor-long-lash-era-tubing-mascara-tJ8hCUhVMcY) — 3.8M views, 6s 5. [Max Factor - Long Lash Era Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/max-factor-long-lash-era-mascara-KQBO-Au4j2E) — 1.9M views, 10s 6. [Max Factor - Long Lash Era Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/max-factor-long-lash-era-mascara-0J1MG-IVaLA) — 1.8M views, 15s 7. [Burberry Goddess - The New Parfum](https://www.adsee.ai/ad-examples/youtube/dtc/burberry-goddess-the-new-parfum-2AUtsA77rEU) — 1.7M views, 10s 8. [Max Factor - Long Lash Era Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/max-factor-long-lash-era-mascara-W67qqwAKpnQ) — 1.6M views, 6s 9. [Max Factor — Long Lash Era Tubing Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/max-factor-long-lash-era-tubing-mascara-uIxXw89zSr4) — 1.4M views, 6s 10. [Burberry Goddess](https://www.adsee.ai/ad-examples/youtube/dtc/burberry-goddess-XFVCy07S6iE) — 672.3K views, 17s 11. [Burberry Goddess Perfume Ingredients](https://www.adsee.ai/ad-examples/youtube/dtc/burberry-goddess-perfume-ingredients-FLw2gx21bl8) — 524.5K views, 15s 12. [Hawaiian Tropic - Lotions for a Beautiful Sheer Finish](https://www.adsee.ai/ad-examples/youtube/dtc/hawaiian-tropic-lotions-for-a-beautiful-sheer-finish-IFSiAnbG3Ng) — 85.6K views, 6s ## About KICKS KICKS is a leading Nordic beauty retailer offering makeup, skincare, haircare, and fragrances to consumers. Operating an omnichannel model with localized e-commerce and over 200 physical stores across Sweden, Norway, and Finland, it serves millions of loyalty club members. Founded in 1991 in Sweden, KICKS is a subsidiary of Denmark's Matas Group. ## KICKS YouTube ads — FAQ ### What is KICKS? KICKS is a Nordic beauty retailer based in Sweden that sells makeup, skincare, haircare, and fragrances. Founded in 1991 as part of Matas Group, it operates localized e-commerce platforms alongside physical beauty stores. ### What are KICKS's YouTube ads about? KICKS's YouTube ads highlight specific beauty and fragrance products available through its retail channels. Common campaigns feature items such as Burberry Goddess perfume and Max Factor Long Lash Era tubing mascara. ### What video formats does KICKS use on YouTube? KICKS primarily produces horizontal video ads running 15 seconds or less, supplemented by a smaller portion of vertical Shorts-style spots and slightly longer commercials. ### In which languages does KICKS advertise on YouTube? KICKS advertises on YouTube in an even split between English and Swedish. ### How many YouTube ads does KICKS run? AdSee has indexed 15 YouTube ads from KICKS, with 109M views in total, shown in 14 countries. ### Where does KICKS advertise on YouTube? KICKS's YouTube ads in the AdSee library ran most often in Sweden, Denmark, Mexico, Norway and Greece. In total they were shown in 14 countries. ### How much does KICKS spend on YouTube ads? AdSee estimates KICKS's YouTube ad spend at $326K – $5.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by KICKS. ### What is KICKS's most-viewed YouTube ad? The most-viewed KICKS ad in the AdSee library is “Burberry Goddess - The New Parfum”, with 52.1M views on YouTube. ### Where can I verify KICKS's ads? KICKS's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14584378510966521857?region=anywhere ## More top Retail Ecommerce advertisers - #491 [Ma vie en couleurs](https://www.adsee.ai/ad-examples/youtube/brands/ma-vie-en-couleurs) — est. spend $226K – $5.7M, 38 ads - #494 [Living Spaces](https://www.adsee.ai/ad-examples/youtube/brands/living-spaces) — est. spend $2.3M – $5.6M, 27 ads - #496 [Fnac](https://www.adsee.ai/ad-examples/youtube/brands/fnac) — est. spend $800K – $5.6M, 156 ads - #497 [L'Occitane en Provence](https://www.adsee.ai/ad-examples/youtube/brands/l-occitane-en-provence) — est. spend $223K – $5.6M, 167 ads - #498 [Wawa](https://www.adsee.ai/ad-examples/youtube/brands/wawa) — est. spend $2.2M – $5.6M, 14 ads - #501 [Tamaris](https://www.adsee.ai/ad-examples/youtube/brands/tamaris) — est. spend $691K – $5.5M, 58 ads - #502 [Sam's Club México](https://www.adsee.ai/ad-examples/youtube/brands/sam-s-club-m-xico) — est. spend $331K – $5.5M, 213 ads - #511 [ECCO](https://www.adsee.ai/ad-examples/youtube/brands/ecco) — est. spend $325K – $5.4M, 80 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates