--- title: "KEEN YouTube Ads: 40+ Video Ad Examples | AdSee" description: "Browse KEEN YouTube ads across 8 markets with 35.5M views. Discover top video creatives, performance metrics, and estimated spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/keen" --- # KEEN YouTube Ads: Video Campaigns & Commercials KEEN is an American outdoor lifestyle brand that designs and manufactures hiking boots, hybrid sandals, and work footwear. Its YouTube advertising spans 8 markets with 40+ ads and 35.5M views, focusing on product durability, work boots, and manufacturing. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1303 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/7) - Company: KEEN, Inc. - Category: DTC — Outdoor footwear and gear - Headquarters: United States - Estimated total YouTube ad spend: $177K – $1.8M (all-time, estimated range) - Ads indexed: 44 - Total views: 35.5M - Markets: 8 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR18020484392241070081?region=anywhere ## Most-viewed KEEN YouTube ads Top 20 by views, list updated October 2026. 1. [KEEN Utility - Work Footwear](https://www.adsee.ai/ad-examples/youtube/dtc/keen-utility-work-footwear-eAeKn1yJF8U) — 6M views, 6s 2. [KEEN Targhee NX T Hiking Boots: Lightweight, Responsive, Durable](https://www.adsee.ai/ad-examples/youtube/dtc/keen-targhee-nx-t-hiking-boots-lightweight-responsive-durabl-meh2r-zKIKI) — 4.3M views, 49s 3. [KEEN Trail Running Shoes](https://www.adsee.ai/ad-examples/youtube/dtc/keen-trail-running-shoes-7_Wrgnu4Aw0) — 2.9M views, 6s 4. [KEEN Targhee Apex Hiking Boot Features](https://www.adsee.ai/ad-examples/youtube/dtc/keen-targhee-apex-hiking-boot-features-PEN7BL9xIh0) — 2.8M views, 30s 5. [KEEN — Explore Your World](https://www.adsee.ai/ad-examples/youtube/dtc/keen-explore-your-world-4j79WWhaQMQ) — 2.7M views, 30s 6. [KEEN Utility Boots - The Manufacturing Process](https://www.adsee.ai/ad-examples/youtube/dtc/keen-utility-boots-the-manufacturing-process-aBb75ZdBb00) — 1.7M views, 15s 7. [KEEN - American Built Footwear Factory](https://www.adsee.ai/ad-examples/youtube/dtc/keen-american-built-footwear-factory-6uw3W9nlxko) — 1.6M views, 15s 8. [KEEN — Go Further](https://www.adsee.ai/ad-examples/youtube/dtc/keen-go-further-_Sr91cerVos) — 1.6M views, 60s 9. [KEEN American Built Footwear Factory](https://www.adsee.ai/ad-examples/youtube/dtc/keen-american-built-footwear-factory-fH26cSDJ6-o) — 1.4M views, 15s 10. [KEEN Utility — Proudly Made in Kentucky](https://www.adsee.ai/ad-examples/youtube/dtc/keen-utility-proudly-made-in-kentucky-6-8c7E4iRrs) — 1.4M views, 30s 11. [KEEN — The Any-Terrain Runner](https://www.adsee.ai/ad-examples/youtube/dtc/keen-the-any-terrain-runner-V6uW3Sg1m50) — 1.2M views, 6s 12. [Keen — Built Here. Made for Everywhere.](https://www.adsee.ai/ad-examples/youtube/dtc/keen-built-here-made-for-everywhere-KG9FHkOlvlE) — 991K views, 30s 13. [Roam Trail Running Shoe — The Any-Terrain Runner](https://www.adsee.ai/ad-examples/youtube/dtc/roam-trail-running-shoe-the-any-terrain-runner-h25Lxp6GaAQ) — 985.3K views, 15s 14. [KEEN - American Built Footwear](https://www.adsee.ai/ad-examples/youtube/dtc/keen-american-built-footwear-TDEgMy9eJCg) — 948.9K views, 20s 15. [KEEN — The New All-American Sneaker](https://www.adsee.ai/ad-examples/youtube/dtc/keen-the-new-all-american-sneaker-DSjqXHzwLIU) — 916.3K views, 30s 16. [KEEN Made — American Built Shoe Manufacturing](https://www.adsee.ai/ad-examples/youtube/dtc/keen-made-american-built-shoe-manufacturing-i-HDx-9a2RA) — 828K views, 30s 17. [KEEN — Have an All-Terrain Day](https://www.adsee.ai/ad-examples/youtube/dtc/keen-have-an-all-terrain-day-k9WDX1cdw1M) — 723K views, 30s 18. [Trail Running Adventure](https://www.adsee.ai/ad-examples/youtube/dtc/trail-running-adventure-59DWQlGmKwU) — 685.6K views, 30s 19. [KEEN — Have an All-Terrain Day](https://www.adsee.ai/ad-examples/youtube/dtc/keen-have-an-all-terrain-day-JyTt5rxm1zc) — 663.7K views, 15s 20. [KEEN — Consciously Created for Life Outside](https://www.adsee.ai/ad-examples/youtube/dtc/keen-consciously-created-for-life-outside-rCzN-jvBivc) — 635.3K views, 15s ## About KEEN KEEN is an American footwear and outdoor lifestyle brand headquartered in Portland, Oregon. Founded in 2003 by Martin Keen and Rory Fuerst, the company designs and manufactures hybrid sandals, hiking boots, work footwear, and outdoor accessories. KEEN distributes its products globally through direct-to-consumer e-commerce and retail partners worldwide. ## KEEN YouTube ads — FAQ ### What does KEEN advertise on YouTube? KEEN advertises outdoor footwear and gear, including hiking boots, work boots, trail running shoes, hybrid sandals, and accessories. Based in the United States, the brand promotes products sold through its online store and retail partners. ### What are KEEN's YouTube ads about? KEEN's YouTube ads highlight specific product lines such as Targhee hiking boots, trail running shoes, and KEEN Utility work footwear. Recurring themes include product durability, outdoor exploration, and American manufacturing at their footwear factory in Kentucky. ### What ad formats does KEEN use on YouTube? KEEN uses predominantly horizontal video ads alongside vertical Shorts. Most of the brand's video ads range between 15 and 60 seconds in length. ### In which languages does KEEN advertise on YouTube? KEEN advertises entirely in English on YouTube. ### How many YouTube ads does KEEN run? AdSee has indexed 44 YouTube ads from KEEN, with 35.5M views in total, shown in 8 countries. ### Where does KEEN advertise on YouTube? KEEN's YouTube ads in the AdSee library ran most often in the United States, Ireland, Spain, Germany and France. In total they were shown in 8 countries. ### How much does KEEN spend on YouTube ads? AdSee estimates KEEN's YouTube ad spend at $177K – $1.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by KEEN. ### What is KEEN's most-viewed YouTube ad? The most-viewed KEEN ad in the AdSee library is “KEEN Utility - Work Footwear”, with 6.0M views on YouTube. ### Where can I verify KEEN's ads? KEEN's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR18020484392241070081?region=anywhere ## More top DTC advertisers - #1285 [Calming Co.](https://www.adsee.ai/ad-examples/youtube/brands/calming-co) — est. spend $719K – $1.8M, 89 ads - #1288 [Oster](https://www.adsee.ai/ad-examples/youtube/brands/oster) — est. spend $133K – $1.8M, 33 ads - #1290 [HexClad](https://www.adsee.ai/ad-examples/youtube/brands/hexclad-2) — est. spend $394K – $1.8M, 65 ads - #1302 [Something Nice](https://www.adsee.ai/ad-examples/youtube/brands/something-nice) — est. spend $711K – $1.8M, 14 ads - #1305 [Dyson](https://www.adsee.ai/ad-examples/youtube/brands/dyson-5) — est. spend $221K – $1.8M, 27 ads - #1309 [ILIA Beauty](https://www.adsee.ai/ad-examples/youtube/brands/ilia-beauty) — est. spend $212K – $1.8M, 42 ads - #1328 [BLUETTI](https://www.adsee.ai/ad-examples/youtube/brands/bluetti) — est. spend $69.4K – $1.7M, 83 ads - #1329 [Zonneplan](https://www.adsee.ai/ad-examples/youtube/brands/zonneplan) — est. spend $706K – $1.7M, 22 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates