--- title: "K18 Hair YouTube Ads: Top Video Commercials | AdSee" description: "Explore K18 Hair YouTube ads with 114M total views. Review top video creatives, estimated ad spend, and campaign performance in the US." url: "https://www.adsee.ai/ad-examples/youtube/brands/k18-hair" --- # K18 Hair YouTube ads: video creatives and performance K18 Hair develops science-backed haircare products using biomimetic peptide science to repair hair damage. Across 30+ YouTube ads with 114M views in the US, its video campaigns center on molecular repair hair masks, shampoos, and heat protection treatments. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #487 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/3) - Company: K18, Inc. - Category: DTC — Biotech haircare products - Headquarters: United States - Estimated total YouTube ad spend: $2.3M – $5.7M (all-time, estimated range) - Ads indexed: 35 - Total views: 114M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR06340397229647331329?region=anywhere ## Most-viewed K18 Hair YouTube ads Top 20 by views, list updated October 2026. 1. [K18 — Molecular Repair Mask](https://www.adsee.ai/ad-examples/youtube/dtc/k18-molecular-repair-mask-Ow87LdbdR2M) — 22.8M views, 59s 2. [K18 — Molecular Repair Hair Mask](https://www.adsee.ai/ad-examples/youtube/dtc/k18-molecular-repair-hair-mask-XM8OWZX1qm4) — 19.7M views, 30s 3. [K18 Astrolift Reparative Volume Spray](https://www.adsee.ai/ad-examples/youtube/dtc/k18-astrolift-reparative-volume-spray-CEFeEQsYvak) — 17.2M views, 15s 4. [K18 — Hair Repair](https://www.adsee.ai/ad-examples/youtube/dtc/k18-hair-repair-St8WPD7F7DM) — 12.9M views, 66s 5. [K18 — Molecular Repair Hair Mask](https://www.adsee.ai/ad-examples/youtube/dtc/k18-molecular-repair-hair-mask-X-YeuaDEIOg) — 6.9M views, 15s 6. [K18 — Hair Repair and Heat Protection Products](https://www.adsee.ai/ad-examples/youtube/dtc/k18-hair-repair-and-heat-protection-products-LiXSs0hN3eM) — 6.2M views, 53s 7. [K18 — Molecular Repair Hair Mask](https://www.adsee.ai/ad-examples/youtube/dtc/k18-molecular-repair-hair-mask-6RynawmC3So) — 4.7M views, 30s 8. [K18 Hair Mask — Hair Repair and Strengthening](https://www.adsee.ai/ad-examples/youtube/dtc/k18-hair-mask-hair-repair-and-strengthening-W9o4xF9Nn2w) — 3.5M views, 53s 9. [K18 AirWash Dry Shampoo: Fresh Hair Fast](https://www.adsee.ai/ad-examples/youtube/dtc/k18-airwash-dry-shampoo-fresh-hair-fast-S0NVapqUvIQ) — 1.8M views, 6s 10. [K18 — Purple Shampoo for Blonde Hair](https://www.adsee.ai/ad-examples/youtube/dtc/k18-purple-shampoo-for-blonde-hair-QOjbP6s3FaE) — 1.8M views, 62s 11. [K18 AirWash Dry Shampoo: The Science of Fresh Hair](https://www.adsee.ai/ad-examples/youtube/dtc/k18-airwash-dry-shampoo-the-science-of-fresh-hair-eNJeWmoJbSE) — 1.5M views, 20s 12. [K18 AirWash — Refresh Hair After Workout](https://www.adsee.ai/ad-examples/youtube/dtc/k18-airwash-refresh-hair-after-workout-_-6CJsuoWYg) — 1.5M views, 44s 13. [K18 AirWash Dry Shampoo: Workout Hair Refresh](https://www.adsee.ai/ad-examples/youtube/dtc/k18-airwash-dry-shampoo-workout-hair-refresh-6oe5MPnRjag) — 1.4M views, 60s 14. [K18 AirWash Dry Shampoo: The Science of Fresh Hair](https://www.adsee.ai/ad-examples/youtube/dtc/k18-airwash-dry-shampoo-the-science-of-fresh-hair-tqI3kIBxPVk) — 1.4M views, 6s 15. [K18 — AirWash Dry Shampoo](https://www.adsee.ai/ad-examples/youtube/dtc/k18-airwash-dry-shampoo-JOTsaOj5glA) — 1.3M views, 30s 16. [K18 Airwash Dry Shampoo Review](https://www.adsee.ai/ad-examples/youtube/dtc/k18-airwash-dry-shampoo-review-EgHWBBb1rZo) — 1M views, 36s 17. [K18 — Air Wash Dry Shampoo](https://www.adsee.ai/ad-examples/youtube/dtc/k18-air-wash-dry-shampoo-Jpz48RHi6sU) — 1M views, 20s 18. [K18 — AstroLift Reparative Volume Spray](https://www.adsee.ai/ad-examples/youtube/dtc/k18-astrolift-reparative-volume-spray-yXI_jDmZtTA) — 941.7K views, 30s 19. [K18 Air Wash Dry Shampoo - Instantly Fresh Hair](https://www.adsee.ai/ad-examples/youtube/dtc/k18-air-wash-dry-shampoo-instantly-fresh-hair-Q8YZgQ97V64) — 914.5K views, 6s 20. [K18 — Transform Your Hair in 4 Minutes](https://www.adsee.ai/ad-examples/youtube/dtc/k18-transform-your-hair-in-4-minutes-qm5rtwdemyM) — 785.4K views, 30s ## About K18 Hair K18 Hair is a science-backed haircare brand that uses biotechnology and biomimetic peptide science to repair hair damage at the molecular level. Founded in 2019 by Suveen Sahib and Britta Cox, the company offers molecular repair masks, hair oils, shampoos, and serums to consumers and salon professionals worldwide. In 2024, K18 Hair was acquired by beauty corporate Unilever. ## K18 Hair YouTube ads — FAQ ### What does K18 Hair advertise on YouTube? K18 Hair is a direct-to-consumer biotech haircare brand from the United States that sells molecular repair masks, hair oils, shampoos, and serums. Its products use biomimetic peptide science to repair damaged hair for consumers and salon professionals. ### What are K18 Hair's YouTube ads about? K18 Hair's YouTube ads focus heavily on its Molecular Repair Hair Mask, hair repair, and heat protection. Campaigns also highlight specific items like the Astrolift Reparative Volume Spray, AirWash Dry Shampoo, and purple shampoo for blonde hair. ### What video formats does K18 Hair use for YouTube ads? K18 Hair primarily runs vertical, Shorts-style video ads, alongside some horizontal formats. Most videos are short, generally running between 15 and 60 seconds. ### In which languages does K18 Hair advertise on YouTube? K18 Hair advertises exclusively in English on YouTube. ### How many YouTube ads does K18 Hair run? AdSee has indexed 35 YouTube ads from K18 Hair, with 114M views in total, shown in 1 country. ### Where does K18 Hair advertise on YouTube? K18 Hair's YouTube ads in the AdSee library ran most often in the United States. ### How much does K18 Hair spend on YouTube ads? AdSee estimates K18 Hair's YouTube ad spend at $2.3M – $5.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by K18 Hair. ### What is K18 Hair's most-viewed YouTube ad? The most-viewed K18 Hair ad in the AdSee library is “K18 — Molecular Repair Mask”, with 22.8M views on YouTube. ### Where can I verify K18 Hair's ads? K18 Hair's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06340397229647331329?region=anywhere ## More top DTC advertisers - #488 [Sadia](https://www.adsee.ai/ad-examples/youtube/brands/sadia) — est. spend $1.9M – $5.7M, 63 ads - #489 [Skylight](https://www.adsee.ai/ad-examples/youtube/brands/skylight) — est. spend $1.3M – $5.7M, 64 ads - #492 [BedJet](https://www.adsee.ai/ad-examples/youtube/brands/bedjet) — est. spend $1.2M – $5.7M, 59 ads - #493 [tonies](https://www.adsee.ai/ad-examples/youtube/brands/tonies) — est. spend $902K – $5.6M, 195 ads - #506 [Paleovalley](https://www.adsee.ai/ad-examples/youtube/brands/paleovalley) — est. spend $2.2M – $5.5M, 208 ads - #517 [Dollar Shave Club](https://www.adsee.ai/ad-examples/youtube/brands/dollar-shave-club) — est. spend $1.2M – $5.4M, 58 ads - #520 [Javvy Coffee](https://www.adsee.ai/ad-examples/youtube/brands/javvy-coffee) — est. spend $1.2M – $5.4M, 111 ads - #523 [Chomps](https://www.adsee.ai/ad-examples/youtube/brands/chomps) — est. spend $2.1M – $5.3M, 41 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates