---
title: "K-Rauta YouTube Ads: 100+ Video Ad Examples | AdSee"
description: "Explore top K-Rauta YouTube video ads with 24.4M views across 5 markets. Review their creative angles, top campaigns, and estimated ad spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/k-rauta"
---

# K-Rauta YouTube ads: Commercials and top campaigns

K-Rauta is a DIY and home improvement retail chain offering building materials, hardware, home decor, and gardening supplies. Its YouTube advertising spans 100+ ads and 24.4M views across 5 markets. The campaigns heavily highlight everyday value and special promotions, featuring tools, home appliances, flooring, and seasonal outdoor equipment.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2228 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/12)
- Company: AS Kesko Senukai Estonia
- Category: Retail Ecommerce — DIY and home improvement retail
- Headquarters: Estonia
- Estimated total YouTube ad spend: $146K – $852K (all-time, estimated range)
- Ads indexed: 162
- Total views: 24.4M
- Markets: 5 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR14827580570246053889?region=anywhere

## Most-viewed K-Rauta YouTube ads

Top 20 by views, list updated October 2026.

1. [K-Rauta: Smart Prices Every Day](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-smart-prices-every-day-OtagBp1tIAU) — 4.7M views, 10s
2. [K-RAUTA — Great Prices Every Day](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-great-prices-every-day-vu3LD2fiXZE) — 2.7M views, 10s
3. [LEGO Technic - Ferrari Daytona SP3](https://www.adsee.ai/ad-examples/youtube/gaming-apps/lego-technic-ferrari-daytona-sp3-fV9f8GeQBfs) — 2M views, 15s
4. [K-RAUTA WOW Pakkumised: Tools and Storage](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-wow-pakkumised-tools-and-storage-Vvr0nSEvHtc) — 361.4K views, 12s
5. [K-Rauta WOW Offers: Shower Set, Robot Vacuum, Laminate Flooring](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-wow-offers-shower-set-robot-vacuum-laminate-flooring-oaSMVc5l8HQ) — 300.1K views, 12s
6. [K-RAUTA - Special Offers on Home Appliances](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-special-offers-on-home-appliances-5aZFIokFu0c) — 284.6K views, 12s
7. [K-Rauta WOW Special Offers: Vacuum, Laminate Flooring, Water Heater](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-wow-special-offers-vacuum-laminate-flooring-water-he-aIialvgWUmo) — 277.6K views, 12s
8. [K-RAUTA — Televisor, Air Fryer, Refrigerator Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-televisor-air-fryer-refrigerator-sale-UnaLfufziLM) — 268.2K views, 12s
9. [K-Rauta: Smart Prices on Garden Tools](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-smart-prices-on-garden-tools-jD099_igFAU) — 255.8K views, 12s
10. [K-RAUTA WOW Offers: Induction Hob, Chairs, Frying Pans](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-wow-offers-induction-hob-chairs-frying-pans-XcNNHslCt-Q) — 255.1K views, 12s
11. [K-Rauta WOW Pakkumised: Robot Vacuum, Washing Machine, Smart TV](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-wow-pakkumised-robot-vacuum-washing-machine-smart-tv-4d1Cg3wVo3Q) — 252.5K views, 12s
12. [K-RAUTA — Sinu kodu jõuludeks](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-sinu-kodu-j-uludeks-1pf6AcEq_tY) — 229.3K views, 15s
13. [K-RAUTA — Jõulupeatus: Sinu koju jõuludeks](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-j-ulupeatus-sinu-koju-j-uludeks-wSWz3wjwtsc) — 217.5K views, 15s
14. [K-Rauta - Price Reductions on Various Products](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-price-reductions-on-various-products-Ob0DLcyUgI4) — 182.6K views, 12s
15. [K-Rauta — Special Offers on Home Appliances and Electronics](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-special-offers-on-home-appliances-and-electronics-rrj_suyXxhI) — 181.5K views, 15s
16. [K-RAUTA — Home Appliances Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-home-appliances-sale-JCX0eRU4cE0) — 178.9K views, 12s
17. [K-RAUTA — Sale on Aerator, Branch Shredder, and Soil](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-sale-on-aerator-branch-shredder-and-soil-3iIjrI0ImU0) — 174.9K views, 12s
18. [K-RAUTA — WOW Offers on Flooring, Toilet, and Shower Cabin](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-wow-offers-on-flooring-toilet-and-shower-cabin-j6704pIB9Ig) — 171.2K views, 12s
19. [K-Rauta Flash Sale: Pressure Washer, Log Splitter, Decking](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-flash-sale-pressure-washer-log-splitter-decking-NELkBjkMakY) — 165K views, 12s
20. [K-RAUTA — Dreams that start with playing](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/k-rauta-dreams-that-start-with-playing-sEVkobiCuQk) — 150.4K views, 15s

## About K-Rauta

K-Rauta Estonia is a DIY and home improvement retail chain offering hardware, building materials, home decor, and gardening products in Estonia. It operates physical stores across the country alongside its e-commerce platform k-rauta.ee, serving retail consumers and professional contractors. The business is owned and managed by AS Kesko Senukai Estonia, part of the Baltic Kesko Senukai joint venture under Finland's Kesko Group.

## K-Rauta YouTube ads — FAQ

### What is K-Rauta?

K-Rauta is an Estonian DIY and home improvement retail chain operated by AS Kesko Senukai Estonia. It sells hardware, building materials, home decor, appliances, and gardening supplies through physical stores and its online platform.

### What are K-Rauta's YouTube ads about?

K-Rauta's YouTube ads focus on everyday low pricing and promotional deals. Frequent themes include sales on home appliances, garden tools, storage, laminate flooring, cookware, and toys.

### What ad formats does K-Rauta use on YouTube?

K-Rauta uses short, horizontal video ads, primarily consisting of standard 15-second promotional spots.

### In which languages does K-Rauta advertise on YouTube?

K-Rauta advertises on YouTube primarily in Estonian, with a significant portion of its ads also running in Russian to reach audiences in Estonia.

### How many YouTube ads does K-Rauta run?

AdSee has indexed 162 YouTube ads from K-Rauta, with 24.4M views in total, shown in 5 countries.

### Where does K-Rauta advertise on YouTube?

K-Rauta's YouTube ads in the AdSee library ran most often in Estonia, Finland, Latvia, Sweden and Norway.

### How much does K-Rauta spend on YouTube ads?

AdSee estimates K-Rauta's YouTube ad spend at $146K – $852K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by K-Rauta.

### What is K-Rauta's most-viewed YouTube ad?

The most-viewed K-Rauta ad in the AdSee library is “K-Rauta: Smart Prices Every Day”, with 4.7M views on YouTube.

### Where can I verify K-Rauta's ads?

K-Rauta's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14827580570246053889?region=anywhere

## More top Retail Ecommerce advertisers

- #2217 [Atida eFarma](https://www.adsee.ai/ad-examples/youtube/brands/atida-efarma) — est. spend $343K – $858K, 12 ads
- #2219 [Bemol](https://www.adsee.ai/ad-examples/youtube/brands/bemol) — est. spend $285K – $856K, 66 ads
- #2220 [Americanas](https://www.adsee.ai/ad-examples/youtube/brands/americanas) — est. spend $285K – $856K, 38 ads
- #2223 [Bulwark Protection](https://www.adsee.ai/ad-examples/youtube/brands/bulwark-protection) — est. spend $341K – $854K, 15 ads
- #2224 [The Good Guys](https://www.adsee.ai/ad-examples/youtube/brands/the-good-guys) — est. spend $320K – $854K, 23 ads
- #2226 [Hogan](https://www.adsee.ai/ad-examples/youtube/brands/hogan) — est. spend $85.3K – $853K, 22 ads
- #2227 [Decathlon](https://www.adsee.ai/ad-examples/youtube/brands/decathlon) — est. spend $73.1K – $853K, 18 ads
- #2233 [Mifarma](https://www.adsee.ai/ad-examples/youtube/brands/mifarma) — est. spend $283K – $850K, 107 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates