---
title: "Jules YouTube Ads: 40+ Video Ad Examples | AdSee"
description: "Browse 40+ Jules YouTube ads with 38.0M total views across 8 markets. Discover the brand's top video commercials and estimated spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/jules"
---

# Jules YouTube Ads and Video Campaigns

Founded in 1994, Jules is a French menswear retailer offering casual and smart-casual clothing, footwear, and accessories. Across 8 markets, the brand's video advertising has accumulated 38.0M views from 40+ ads. Campaigns prominently feature seasonal sales and creative brand spots centered around the recurring theme of Mais qui est en Jules.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #1626 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/9)
- Company: JULES SAS
- Category: Retail Ecommerce — Men's ready-to-wear clothing
- Headquarters: France
- Estimated total YouTube ad spend: $190K – $1.3M (all-time, estimated range)
- Ads indexed: 47
- Total views: 38.0M
- Markets: 8 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR02525274468914298881?region=anywhere

## Most-viewed Jules YouTube ads

Top 20 by views, list updated October 2026.

1. [JULES — Vous êtes au top, sublime, fidèle, gamin, champion, ingérable, irrésistible](https://www.adsee.ai/ad-examples/youtube/dtc/jules-vous-tes-au-top-sublime-fid-le-gamin-champion-ing-rabl-Uz62o_WxNMo) — 17.2M views, 30s
2. [Stranger Things](https://www.adsee.ai/ad-examples/youtube/entertainment-media/stranger-things-iPPOirLFme8) — 3M views, 12s
3. [JULES — Social Scene](https://www.adsee.ai/ad-examples/youtube/dtc/jules-social-scene-H-pFvKDWxgw) — 2.2M views, 6s
4. [Jules & Évidemment — Fashion Ad](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/jules-videmment-fashion-ad-PCbJsunN4zg) — 1.5M views, 15s
5. [MAIS QUI EST EN JULES ?](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/mais-qui-est-en-jules-xgfyB7Laz4g) — 1.4M views, 15s
6. [JULES](https://www.adsee.ai/ad-examples/youtube/dtc/jules-nozXy7Q3zEg) — 1.4M views, 10s
7. [JULES — Double Jules](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/jules-double-jules-pF1neFT9duM) — 1.3M views, 6s
8. [Jules — "Mais qui est en Jules ?"](https://www.adsee.ai/ad-examples/youtube/dtc/jules-mais-qui-est-en-jules-bTbQZJPNojw) — 1.1M views, 30s
9. [JULES — Qui est en Jules ?](https://www.adsee.ai/ad-examples/youtube/entertainment-media/jules-qui-est-en-jules-3AM2mRn5FvA) — 714.2K views, 6s
10. [JULES — Soldes jusqu'à -50%](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/jules-soldes-jusqu-50-s6zZXwWrVx8) — 708.9K views, 17s
11. [Jules — Hotel Advertisement](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/jules-hotel-advertisement-dq1s8MDpB7k) — 635.9K views, 30s
12. [Jules — Évidemment](https://www.adsee.ai/ad-examples/youtube/dtc/jules-videmment-2IA_twCivSQ) — 582.6K views, 30s
13. [JULES — Soyez l'homme de toutes les situations](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/jules-soyez-l-homme-de-toutes-les-situations-Lwzp8HB-1_E) — 502K views, 15s
14. [JULES — Ready? Stylish? Let's go!](https://www.adsee.ai/ad-examples/youtube/dtc/jules-ready-stylish-let-s-go-4UyGGiEUqwU) — 421.2K views, 10s
15. [JULES - Les Jours J. jusqu'à -50%](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/jules-les-jours-j-jusqu-50-cnwuJWyVDPM) — 403K views, 10s
16. [JULES.com - Stylish Apparel for Everyday Life](https://www.adsee.ai/ad-examples/youtube/dtc/jules-com-stylish-apparel-for-everyday-life-X9rMxHn4CWk) — 396.4K views, 15s
17. [JULES — Sale Promotion](https://www.adsee.ai/ad-examples/youtube/dtc/jules-sale-promotion-zl0wy4BfjUA) — 374K views, 14s
18. [JULES — Qui est en Jules ?](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/jules-qui-est-en-jules-BQthv8rEmtM) — 360.6K views, 6s
19. [JULES — Black Week Sale](https://www.adsee.ai/ad-examples/youtube/dtc/jules-black-week-sale-wHytWCrleHg) — 269.3K views, 15s
20. [Jules — "Qui est en Jules ?" campaign](https://www.adsee.ai/ad-examples/youtube/dtc/jules-qui-est-en-jules-campaign-_AC6c4CInjQ) — 265.3K views, 15s

## About Jules

Jules is a French menswear retailer offering casual and smart-casual clothing, footwear, and accessories for men. Founded in 1994 and headquartered in Roubaix, France, the brand operates over 500 physical stores across Europe and international markets alongside its e-commerce platform. Jules is owned by Association Familiale Mulliez.

## Jules YouTube ads — FAQ

### What is Jules?

Jules is a French menswear retailer founded in 1994 and based in Roubaix, France. Operatng as JULES SAS under Association Familiale Mulliez, it sells casual and smart-casual men's clothing, footwear, and accessories.

### What are Jules's YouTube ads about?

Jules's YouTube ads focus on men's fashion campaigns, promotional events such as sales, and branded themes including "Mais qui est en Jules ?" alongside pop-culture collaborations like Stranger Things.

### What video formats does Jules use for YouTube ads?

Jules primarily runs short horizontal video ads up to 15 seconds long, while also utilizing vertical formats and mid-length spots up to 30 seconds.

### In which languages does Jules advertise on YouTube?

Jules advertises on YouTube primarily in French, reflecting its origin and primary market in France.

### How many YouTube ads does Jules run?

AdSee has indexed 47 YouTube ads from Jules, with 38.0M views in total, shown in 8 countries.

### Where does Jules advertise on YouTube?

Jules's YouTube ads in the AdSee library ran most often in France, Belgium, Luxembourg, Germany and Switzerland. In total they were shown in 8 countries.

### How much does Jules spend on YouTube ads?

AdSee estimates Jules's YouTube ad spend at $190K – $1.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Jules.

### What is Jules's most-viewed YouTube ad?

The most-viewed Jules ad in the AdSee library is “JULES — Vous êtes au top, sublime, fidèle, gamin, champion, ingérable, irrésistible”, with 17.3M views on YouTube.

### Where can I verify Jules's ads?

Jules's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR02525274468914298881?region=anywhere

## More top Retail Ecommerce advertisers

- #1607 [Nocibé](https://www.adsee.ai/ad-examples/youtube/brands/nocib) — est. spend $250K – $1.3M, 38 ads
- #1608 [AllSaints](https://www.adsee.ai/ad-examples/youtube/brands/allsaints) — est. spend $80.9K – $1.3M, 33 ads
- #1624 [Linda Casa](https://www.adsee.ai/ad-examples/youtube/brands/linda-casa) — est. spend $177K – $1.3M, 96 ads
- #1629 [Purina](https://www.adsee.ai/ad-examples/youtube/brands/purina) — est. spend $531K – $1.3M, 11 ads
- #1633 [Zevia](https://www.adsee.ai/ad-examples/youtube/brands/zevia-2) — est. spend $530K – $1.3M, 14 ads
- #1642 [Dr. Max](https://www.adsee.ai/ad-examples/youtube/brands/dr-max-2) — est. spend $146K – $1.3M, 36 ads
- #1644 [JYSK](https://www.adsee.ai/ad-examples/youtube/brands/jysk-16) — est. spend $509K – $1.3M, 99 ads
- #1645 [NOS Energy Drink](https://www.adsee.ai/ad-examples/youtube/brands/nos-energy-drink) — est. spend $525K – $1.3M, 23 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates