--- title: "Joy by PepsiCo YouTube Ads: 80+ Video Ad Examples | AdSee" description: "Explore 80+ Joy by PepsiCo YouTube ads with 82.8M views across 5 markets. See top video commercials, campaign creatives, and estimated ad spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/joy-by-pepsico" --- # Joy by PepsiCo YouTube Ads: Video Campaigns and Creative Examples Joy by PepsiCo is a digital loyalty and promotional platform offering rewards, prize draws, and product promotions across PepsiCo brands. The platform's YouTube advertising features 80+ video ads across 5 markets, generating 82.8M views. Campaigns frequently spotlight promotional partnerships and competitions, including Formula 1 tie-ins and seasonal product promotions. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #939 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5) - Company: PepsiCo, Inc. - Category: DTC — Consumer loyalty and promotions platform - Estimated total YouTube ad spend: $414K – $2.7M (all-time, estimated range) - Ads indexed: 81 - Total views: 82.8M - Markets: 5 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR01725287538169479169?region=anywhere ## Most-viewed Joy by PepsiCo YouTube ads Top 20 by views, list updated October 2026. 1. [Doritos & Formula 1: Taste the Thrill](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-formula-1-taste-the-thrill-tt550cjyUtw) — 15.8M views, 20s 2. [Doritos — Cool Original Sour Cream](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-cool-original-sour-cream-uKdJH9CCzZ0) — 4.8M views, 15s 3. [Cheetos Halloween Pizza — A Spooky Choice](https://www.adsee.ai/ad-examples/youtube/dtc/cheetos-halloween-pizza-a-spooky-choice-AgOIUQ9dSCo) — 4.5M views, 15s 4. [Doritos - Race to Win F1 Promotion](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-race-to-win-f1-promotion-bqsYRRrbEYk) — 3.6M views, 6s 5. [Doritos - Race to Win with Formula 1](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-race-to-win-with-formula-1-VKDu0MC4CBY) — 3.6M views, 6s 6. [Doritos - Race to Win with Formula 1](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-race-to-win-with-formula-1-kk6XP-iXsGE) — 3.6M views, 6s 7. [Doritos - Race to Win with Formula 1](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-race-to-win-with-formula-1-ddnOZwLGiaY) — 3.6M views, 6s 8. [Doritos & Formula 1: Race to Win](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-formula-1-race-to-win-05OPz6zFr0k) — 3.5M views, 6s 9. [Doritos - Race to Win F1 Promotion](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-race-to-win-f1-promotion-rIfAKZm7Epk) — 3.3M views, 6s 10. [Doritos - Race to Win with Formula 1](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-race-to-win-with-formula-1-Ly34Ltdw-vc) — 3M views, 6s 11. [Doritos Golden Sriracha Limited Edition - Taste the Thrill](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-golden-sriracha-limited-edition-taste-the-thrill-Ba_dE2Pv91w) — 2.6M views, 6s 12. [Pepsi — Good Food Deserves Pepsi](https://www.adsee.ai/ad-examples/youtube/dtc/pepsi-good-food-deserves-pepsi-pw7L1Jr12G8) — 2.5M views, 6s 13. [Doritos - Golden Sriracha Chips](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-golden-sriracha-chips-grRv5c6drh4) — 2.2M views, 6s 14. [Doritos - Taste the Thrill with Formula 1](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-taste-the-thrill-with-formula-1-7cf56aitjq0) — 1.8M views, 6s 15. [Doritos Golden Sriracha Limited Edition - Official Partner of Formula 1](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-golden-sriracha-limited-edition-official-partner-of-NTnPayIg5lk) — 1.6M views, 6s 16. [Doritos - Golden Sriracha Limited Edition](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-golden-sriracha-limited-edition-Ornk03B2UpQ) — 1.5M views, 10s 17. [Doritos & Formula 1: Taste the Thrill](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-formula-1-taste-the-thrill-1kP7iNMEAKI) — 1.5M views, 10s 18. [Doritos — Taste the Thrill with Formula 1](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-taste-the-thrill-with-formula-1-v_Paq9Ivsag) — 1.4M views, 6s 19. [Doritos - Race to Win with Formula 1](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-race-to-win-with-formula-1-PZch6VeU3XE) — 1.4M views, 10s 20. [Doritos - Race to Win F1 Promotion](https://www.adsee.ai/ad-examples/youtube/dtc/doritos-race-to-win-f1-promotion-SVKm7Gch01o) — 1.3M views, 10s ## About Joy by PepsiCo Joy by PepsiCo is a digital consumer loyalty and promotional platform operating across European markets. It allows consumers to register products, enter promotional codes, participate in prize draws, and earn rewards on PepsiCo food and beverage brands including Pepsi, Lay's, Doritos, 7UP, and Quaker. The platform is operated by the multinational food and beverage corporation PepsiCo, Inc. ## Joy by PepsiCo YouTube ads — FAQ ### What is Joy by PepsiCo? Joy by PepsiCo is a digital consumer loyalty and promotional platform operated by PepsiCo, Inc. It allows consumers across European markets to enter promotional codes, participate in prize draws, and earn rewards on food and beverage brands such as Doritos, Cheetos, Lay's, and Pepsi. ### What are Joy by PepsiCo's YouTube ads about? Joy by PepsiCo YouTube ads focus on brand promotions and snack products. Prominent themes include Doritos partnerships with Formula 1 such as Race to Win promotions, specific Doritos flavors, and seasonal items like Cheetos Halloween Pizza. ### What video formats does Joy by PepsiCo use for its YouTube ads? Joy by PepsiCo runs short ads that are up to 15 seconds long. These promotions are split evenly between vertical Shorts-style videos and standard horizontal formats. ### In which languages does Joy by PepsiCo advertise on YouTube? Joy by PepsiCo advertises primarily in English, followed by Polish and French. ### How many YouTube ads does Joy by PepsiCo run? AdSee has indexed 81 YouTube ads from Joy by PepsiCo, with 82.8M views in total, shown in 5 countries. ### Where does Joy by PepsiCo advertise on YouTube? Joy by PepsiCo's YouTube ads in the AdSee library ran most often in Belgium, Poland, the United Kingdom, Portugal and Spain. ### How much does Joy by PepsiCo spend on YouTube ads? AdSee estimates Joy by PepsiCo's YouTube ad spend at $414K – $2.7M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Joy by PepsiCo. ### What is Joy by PepsiCo's most-viewed YouTube ad? The most-viewed Joy by PepsiCo ad in the AdSee library is “Doritos & Formula 1: Taste the Thrill”, with 15.9M views on YouTube. ### Where can I verify Joy by PepsiCo's ads? Joy by PepsiCo's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR01725287538169479169?region=anywhere ## More top DTC advertisers - #917 [Lume](https://www.adsee.ai/ad-examples/youtube/brands/lume) — est. spend $597K – $2.7M, 40 ads - #919 [Luca Faloni](https://www.adsee.ai/ad-examples/youtube/brands/luca-faloni) — est. spend $271K – $2.7M, 43 ads - #926 [GLD](https://www.adsee.ai/ad-examples/youtube/brands/gld) — est. spend $162K – $2.7M, 16 ads - #931 [Milani Cosmetics](https://www.adsee.ai/ad-examples/youtube/brands/milani-cosmetics) — est. spend $1.1M – $2.7M, 29 ads - #934 [Yesoul](https://www.adsee.ai/ad-examples/youtube/brands/yesoul) — est. spend $267K – $2.7M, 140 ads - #943 [NovaLift](https://www.adsee.ai/ad-examples/youtube/brands/novalift) — est. spend $369K – $2.6M, 83 ads - #949 [Lena Boutique](https://www.adsee.ai/ad-examples/youtube/brands/lena-boutique) — est. spend $599K – $2.6M, 14 ads - #958 [Asphalte](https://www.adsee.ai/ad-examples/youtube/brands/asphalte) — est. spend $370K – $2.6M, 235 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates