---
title: "ITA Airways YouTube Ads: Video Ad Examples | AdSee"
description: "Explore top ITA Airways YouTube video ads with view counts, estimated ad spend, and markets. See how Italy's flag carrier promotes its global flights."
url: "https://www.adsee.ai/ad-examples/youtube/brands/ita-airways"
---

# ITA Airways YouTube Ads and Commercials

ITA Airways is the state-owned flag carrier airline of Italy, operating passenger and cargo flights across domestic, European, and intercontinental routes. Across 10 markets, its YouTube advertising features 20+ ads and 31.5M views, highlighting travel destinations like Rio de Janeiro and San Francisco alongside lounge perks and booking options.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #1437 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/8)
- Company: Italia Trasporto Aereo S.p.A.
- Category: Travel Hospitality — Commercial airline service
- Headquarters: Italy
- Estimated total YouTube ad spend: $62.9K – $1.6M (all-time, estimated range)
- Ads indexed: 23
- Total views: 31.5M
- Markets: 10 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR09179341612684148737?region=anywhere

## Most-viewed ITA Airways YouTube ads

Top 20 by views, list updated October 2026.

1. [Rio de Janeiro - A City of Wonders](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/rio-de-janeiro-a-city-of-wonders-e_SI4cwect8) — 12.6M views, 30s
2. [Thailand Travelogue with ITA Airways](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/thailand-travelogue-with-ita-airways-D-GlxZN8Fes) — 6M views, 54s
3. [ITA Airways — A Sky Full of Italy](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-a-sky-full-of-italy-Nk5cT7jm_7I) — 2.3M views, 60s
4. [San Francisco Travel Advertisement](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/san-francisco-travel-advertisement-uyggocga-ng) — 2.2M views, 30s
5. [ITA Airways — Book Your Next Trip](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-book-your-next-trip-I7FL_fd7G88) — 2.1M views, 15s
6. [ITA Airways — Book and Fly](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-book-and-fly-g9x7eoNRGNQ) — 1.8M views, 15s
7. [AllWays - Scegli il Bagaglio Extra](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/allways-scegli-il-bagaglio-extra-ijpIvIN_vo4) — 1.6M views, 21s
8. [New Direct Flight to Santo Domingo from Rome](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/new-direct-flight-to-santo-domingo-from-rome-DeQy4Ud0t6I) — 1.5M views, 13s
9. [ITA Airways — Blocca il Prezzo](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-blocca-il-prezzo-i50S9xq5S1s) — 411.4K views, 28s
10. [ITA Airways Lounge — Relax before your flight](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-lounge-relax-before-your-flight-Uyn083m7YfE) — 403.5K views, 26s
11. [ITA Airways AllWays - Attrezzatura Sportiva](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-allways-attrezzatura-sportiva-Znm2nvJtnGw) — 393.4K views, 24s
12. [ITA Airways - Scelta del Posto](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-scelta-del-posto-6OD91OZbY7k) — 326.4K views, 23s
13. [ITA Airways — Upgrade to Business Class](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-upgrade-to-business-class-1sBORZn4f8g) — 277.2K views, 25s
14. [ITA Airways — Viagem à Itália](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-viagem-it-lia-6-GzsGUyuj4) — 128.8K views, 15s
15. [ITA Airways - Experience Rome and Italy](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-experience-rome-and-italy-smbEcJvCWx0) — 96.8K views, 15s
16. [ITA Airways — A Sky Full of Italy](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-a-sky-full-of-italy-2ZUKjCzYkwc) — 88.6K views, 30s
17. [ITA Airways — Business Class Italian Cuisine](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-business-class-italian-cuisine-NG6z97VfBDY) — 86.4K views, 15s
18. [AllWays — Promo Pack](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/allways-promo-pack-3__Uf08GWoQ) — 79.1K views, 30s
19. [ITA Airways — Book Your Trip Now](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-book-your-trip-now-I_DcHLK08eE) — 52.7K views, 15s
20. [ITA Airways — A Sky Full of Italy](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/ita-airways-a-sky-full-of-italy-f3vQ1Ro7lh0) — 38.6K views, 61s

## About ITA Airways

ITA Airways is the state-owned flag carrier airline of Italy, providing scheduled passenger and cargo air transport services across domestic, European, and intercontinental destinations. Founded in 2020 as the successor to Alitalia, the airline officially commenced flight operations in October 2021 with its primary hub at Rome Fiumicino Airport. It is co-owned by the Italian Ministry of Economy and Finance and the Lufthansa Group.

## ITA Airways YouTube ads — FAQ

### What is ITA Airways?

ITA Airways is the state-owned flag carrier airline of Italy, operating scheduled passenger and cargo air services across domestic, European, and intercontinental routes. Headquartered in Italy, the airline serves travelers globally from its primary hub at Rome Fiumicino Airport.

### What are ITA Airways's YouTube ads about?

ITA Airways's YouTube ads highlight flight destinations such as Rio de Janeiro, Thailand, and San Francisco, alongside new direct routes like Rome to Santo Domingo. The videos also promote travel services, airport lounge amenities, booking options, and extra baggage offers.

### What video formats does ITA Airways use for its YouTube ads?

ITA Airways relies entirely on horizontal video formats for its YouTube campaigns. Most of these commercials are short to mid-length spots, typically running between 15 and 30 seconds.

### In which languages does ITA Airways advertise on YouTube?

ITA Airways advertises on YouTube primarily in Italian and English, with additional video campaigns presented in Portuguese.

### How many YouTube ads does ITA Airways run?

AdSee has indexed 23 YouTube ads from ITA Airways, with 31.5M views in total, shown in 10 countries.

### Where does ITA Airways advertise on YouTube?

ITA Airways's YouTube ads in the AdSee library ran most often in Italy, the United States, France, Germany and Portugal. In total they were shown in 10 countries.

### How much does ITA Airways spend on YouTube ads?

AdSee estimates ITA Airways's YouTube ad spend at $62.9K – $1.6M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ITA Airways.

### What is ITA Airways's most-viewed YouTube ad?

The most-viewed ITA Airways ad in the AdSee library is “Rio de Janeiro - A City of Wonders”, with 12.7M views on YouTube.

### Where can I verify ITA Airways's ads?

ITA Airways's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR09179341612684148737?region=anywhere

## More top Travel Hospitality advertisers

- #1335 [Ikon Pass](https://www.adsee.ai/ad-examples/youtube/brands/ikon-pass) — est. spend $241K – $1.7M, 34 ads
- #1349 [Visit Panama City Beach](https://www.adsee.ai/ad-examples/youtube/brands/visit-panama-city-beach) — est. spend $680K – $1.7M, 25 ads
- #1373 [Tao Group Hospitality](https://www.adsee.ai/ad-examples/youtube/brands/tao-group-hospitality) — est. spend $666K – $1.7M, 37 ads
- #1410 [roadsurfer](https://www.adsee.ai/ad-examples/youtube/brands/roadsurfer) — est. spend $64.4K – $1.6M, 161 ads
- #1416 [McDonald's France](https://www.adsee.ai/ad-examples/youtube/brands/mcdonald-s-france) — est. spend $118K – $1.6M, 23 ads
- #1422 [Subway](https://www.adsee.ai/ad-examples/youtube/brands/subway) — est. spend $316K – $1.6M, 7 ads
- #1460 [Tanzania Specialist](https://www.adsee.ai/ad-examples/youtube/brands/tanzania-specialist) — est. spend $175K – $1.5M, 18 ads
- #1485 [Enjoy Illinois](https://www.adsee.ai/ad-examples/youtube/brands/enjoy-illinois) — est. spend $597K – $1.5M, 43 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates