--- title: "IPSY YouTube Ads: Video Ad Examples & Spend | AdSee" description: "Browse IPSY YouTube video ads with 14.0M total views in the US. Explore top creatives, review unboxings, and see estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/ipsy" --- # IPSY YouTube Ads and Creative Campaigns IPSY is a monthly beauty subscription service delivering personalized makeup and skincare products. Across 13 video ads with 14.0M views in the US, its YouTube advertising highlights Glam Bag unboxings, customer reviews, product sales, and the I Play Beauty campaign. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2522 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13) - Company: Personalized Beauty Discovery, Inc. - Category: DTC — Beauty subscription service - Headquarters: United States - Estimated total YouTube ad spend: $281K – $702K (all-time, estimated range) - Ads indexed: 13 - Total views: 14.0M - Markets: 1 countries the ads ran in ## Most-viewed IPSY YouTube ads Top 13 by views, list updated October 2026. 1. [Ipsy Subscription Box Review](https://www.adsee.ai/ad-examples/youtube/dtc/ipsy-subscription-box-review-zfcnc-0XUe8) — 10.7M views, 35s 2. [I Play Beauty](https://www.adsee.ai/ad-examples/youtube/dtc/i-play-beauty-4HKIGyrc1YU) — 1M views, 30s 3. [Ipsy Glam Bag Unboxing - Personalized Beauty for $14](https://www.adsee.ai/ad-examples/youtube/dtc/ipsy-glam-bag-unboxing-personalized-beauty-for-14-wLsIcYkgk_o) — 594K views, 46s 4. [Makeup Favorites: IL MAKIAGE, Benefit, Fenty Beauty](https://www.adsee.ai/ad-examples/youtube/dtc/makeup-favorites-il-makiage-benefit-fenty-beauty-7WGNzlpGOp8) — 511.7K views, 39s 5. [Ipsy Summer Sale: Get Handpicked Makeup for $9/Month](https://www.adsee.ai/ad-examples/youtube/dtc/ipsy-summer-sale-get-handpicked-makeup-for-9-month-B4pH2YM1_b8) — 336.2K views, 17s 6. [IPSY Beauty Subscription Box Review](https://www.adsee.ai/ad-examples/youtube/dtc/ipsy-beauty-subscription-box-review-hj2xxm0AzUA) — 279.2K views, 31s 7. [Ipsy — I Play Beauty](https://www.adsee.ai/ad-examples/youtube/dtc/ipsy-i-play-beauty-vK_qIYkm_QY) — 108.8K views, 60s 8. [Ipsy — I Play Beauty](https://www.adsee.ai/ad-examples/youtube/dtc/ipsy-i-play-beauty-lIT8GfDbXCU) — 90.5K views, 30s 9. [I Play Beauty - IPSY](https://www.adsee.ai/ad-examples/youtube/dtc/i-play-beauty-ipsy-2qAI14myL04) — 78.8K views, 60s 10. [IPSY — I Play Beauty](https://www.adsee.ai/ad-examples/youtube/dtc/ipsy-i-play-beauty-cIBKR5bhKz4) — 74.9K views, 83s 11. [IPSY Glam Bag — Get $10 Off Your First Month](https://www.adsee.ai/ad-examples/youtube/dtc/ipsy-glam-bag-get-10-off-your-first-month-wQ0_cXlXdmY) — 57.8K views, 32s 12. [Get Personalized Beauty Products Monthly with IPSY for $14](https://www.adsee.ai/ad-examples/youtube/dtc/get-personalized-beauty-products-monthly-with-ipsy-for-14-UYBiLkqqbTo) — 48.4K views, 31s 13. [IPSY Glam Bag Deal: $4 First Bag & $10 Off](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/ipsy-glam-bag-deal-4-first-bag-10-off-42RgACh2vv4) — 30.4K views, 33s ## About IPSY IPSY is a monthly beauty subscription service that delivers personalized makeup, skincare, and cosmetics samples and full-sized products directly to consumers. Founded in 2011 by YouTube creator Michelle Phan along with Marcelo Camberos and Jennifer Goldfarb, the company leverages a beauty quiz and machine learning to customize monthly shipments. Primarily serving customers in the United States and Canada, IPSY operates as part of Beauty For All Industries (BFA). ## IPSY YouTube ads — FAQ ### What is IPSY? IPSY is a direct-to-consumer beauty subscription service founded in the United States. Operates under Personalized Beauty Discovery, Inc., the company advertises monthly subscription deliveries featuring personalized makeup, skincare, and cosmetics samples alongside full-sized items. ### What are IPSY's YouTube ads about? IPSY's YouTube ads frequently showcase subscription box reviews, Glam Bag unboxings, and brand campaigns like "I Play Beauty." Many ads highlight specific makeup items, summer sales, and customized beauty products. ### What video formats does IPSY use for YouTube ads? IPSY primarily utilizes vertical, mobile-friendly video formats for its YouTube ads, with a smaller portion running in horizontal layouts. Most of the video spots are between 31 and 60 seconds long. ### In which languages does IPSY advertise on YouTube? IPSY advertises exclusively in English on YouTube, reaching audiences seeking beauty and cosmetic subscription boxes. ### How many YouTube ads does IPSY run? AdSee has indexed 13 YouTube ads from IPSY, with 14.0M views in total, shown in 1 country. ### Where does IPSY advertise on YouTube? IPSY's YouTube ads in the AdSee library ran most often in the United States. ### How much does IPSY spend on YouTube ads? AdSee estimates IPSY's YouTube ad spend at $281K – $702K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by IPSY. ### What is IPSY's most-viewed YouTube ad? The most-viewed IPSY ad in the AdSee library is “Ipsy Subscription Box Review”, with 10.8M views on YouTube. ## More top DTC advertisers - #2500 [Auk](https://www.adsee.ai/ad-examples/youtube/brands/auk) — est. spend $71.1K – $711K, 15 ads - #2509 [Artevive Earplugs](https://www.adsee.ai/ad-examples/youtube/brands/artevive-earplugs) — est. spend $155K – $707K, 42 ads - #2514 [Yozma Sport](https://www.adsee.ai/ad-examples/youtube/brands/yozma-sport) — est. spend $282K – $705K, 58 ads - #2526 [Premium Grounding](https://www.adsee.ai/ad-examples/youtube/brands/premium-grounding) — est. spend $41.9K – $699K, 18 ads - #2533 [ICANIWILL](https://www.adsee.ai/ad-examples/youtube/brands/icaniwill) — est. spend $159K – $697K, 33 ads - #2536 [Wavy](https://www.adsee.ai/ad-examples/youtube/brands/wavy) — est. spend $97.5K – $696K, 14 ads - #2537 [Lymphoria](https://www.adsee.ai/ad-examples/youtube/brands/lymphoria) — est. spend $181K – $696K, 23 ads - #2541 [SAXX Underwear](https://www.adsee.ai/ad-examples/youtube/brands/saxx-underwear) — est. spend $41.7K – $694K, 20 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates