--- title: "IO Interactive YouTube Ads: Video Ad Examples | AdSee" description: "Explore top IO Interactive YouTube ads across 3 markets. Review 19 video ads with 18.9M views, estimated spend data, and key promotional campaigns." url: "https://www.adsee.ai/ad-examples/youtube/brands/io-interactive" --- # IO Interactive YouTube Ads and Video Campaigns IO Interactive is a Danish video game developer and publisher known for creating the stealth-action Hitman series and developing AAA multiplatform titles. Across 19 video ads and 18.9M views in 3 markets, its YouTube advertising centers on major game releases and updates. Prominent campaigns highlight 007 First Light pre-orders and Hitman World of Assassination events. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3118 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/16) - Company: IO Interactive A/S - Category: Gaming Apps — Video game development studio - Headquarters: Denmark - Estimated total YouTube ad spend: $37.7K – $509K (all-time, estimated range) - Ads indexed: 19 - Total views: 18.9M - Markets: 3 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR03075429663221219329?region=anywhere ## Most-viewed IO Interactive YouTube ads Top 19 by views, list updated October 2026. 1. [Hitman World of Assassination: Eminem vs. Slim Shady](https://www.adsee.ai/ad-examples/youtube/gaming-apps/hitman-world-of-assassination-eminem-vs-slim-shady-lfn0BHk2l-o) — 3.7M views, 10s 2. [007 First Light - Pre-order Bonus Trailer](https://www.adsee.ai/ad-examples/youtube/gaming-apps/007-first-light-pre-order-bonus-trailer-1lng8ylhT2M) — 3.1M views, 15s 3. [007 FIRST LIGHT - Deluxe Edition Upgrade Offer](https://www.adsee.ai/ad-examples/youtube/gaming-apps/007-first-light-deluxe-edition-upgrade-offer-vR4XsjE3Nx4) — 3M views, 15s 4. [007: First Light - Legacy Edition](https://www.adsee.ai/ad-examples/youtube/gaming-apps/007-first-light-legacy-edition-jfRZRwu4aEc) — 2.9M views, 60s 5. [007 FIRST LIGHT - Preorder Deluxe Edition](https://www.adsee.ai/ad-examples/youtube/gaming-apps/007-first-light-preorder-deluxe-edition-VBRXDswSTgk) — 1.8M views, 15s 6. [007 FIRST LIGHT - Pre-order and get a free Deluxe Edition upgrade](https://www.adsee.ai/ad-examples/youtube/gaming-apps/007-first-light-pre-order-and-get-a-free-deluxe-edition-upgr-L_bGF5uCtVY) — 1.4M views, 15s 7. [Hitman World of Assassination: Eminem vs. Slim Shady Elusive Target](https://www.adsee.ai/ad-examples/youtube/gaming-apps/hitman-world-of-assassination-eminem-vs-slim-shady-elusive-t-aAjZTEOjapo) — 715.8K views, 10s 8. [Hitman World of Assassination: Eminem vs. Slim Shady Elusive Target](https://www.adsee.ai/ad-examples/youtube/gaming-apps/hitman-world-of-assassination-eminem-vs-slim-shady-elusive-t-Xn5V3UcxXvI) — 569.5K views, 10s 9. [HITMAN World of Assassination vs. Eminem - Elusive Target](https://www.adsee.ai/ad-examples/youtube/gaming-apps/hitman-world-of-assassination-vs-eminem-elusive-target-aOODIAp31OA) — 399.8K views, 30s 10. [Hitman World of Assassination: Eminem vs. Slim Shady](https://www.adsee.ai/ad-examples/youtube/gaming-apps/hitman-world-of-assassination-eminem-vs-slim-shady-r5rOmo1N9aE) — 393.7K views, 30s 11. [007 FIRST LIGHT - Aston Martin Valhalla](https://www.adsee.ai/ad-examples/youtube/gaming-apps/007-first-light-aston-martin-valhalla-wuioeoGlv7Q) — 132.6K views, 43s 12. [Hitman World of Assassination: Eminem vs. Slim Shady](https://www.adsee.ai/ad-examples/youtube/gaming-apps/hitman-world-of-assassination-eminem-vs-slim-shady-bFkTQiprRBg) — 90.7K views, 10s 13. [007 FIRST LIGHT - Pre-order now for a free Deluxe Edition upgrade](https://www.adsee.ai/ad-examples/youtube/gaming-apps/007-first-light-pre-order-now-for-a-free-deluxe-edition-upgr-UxygqYr4gb0) — 83.1K views, 30s 14. [007: First Light - Pre-order Deluxe Edition](https://www.adsee.ai/ad-examples/youtube/gaming-apps/007-first-light-pre-order-deluxe-edition-opAF1CBa05Q) — 82.2K views, 30s 15. [007 FIRST LIGHT - Pre-order Now](https://www.adsee.ai/ad-examples/youtube/gaming-apps/007-first-light-pre-order-now-a9EJl11RGfA) — 65.8K views, 30s 16. [007 First Light — Trailer](https://www.adsee.ai/ad-examples/youtube/gaming-apps/007-first-light-trailer-4fJI152veoM) — 57.7K views, 30s 17. [HITMAN World of Assassination: Eminem vs. Slim Shady - Free Play](https://www.adsee.ai/ad-examples/youtube/gaming-apps/hitman-world-of-assassination-eminem-vs-slim-shady-free-play-Ka0loABQ_Yo) — 46.3K views, 10s 18. [007: First Light - Pre-order Trailer](https://www.adsee.ai/ad-examples/youtube/gaming-apps/007-first-light-pre-order-trailer--ZNgUaOj5MA) — 34.1K views, 30s 19. [Hitman vs. Slim Shady - Jouez Gratuitement](https://www.adsee.ai/ad-examples/youtube/gaming-apps/hitman-vs-slim-shady-jouez-gratuitement-9RCXLNTMpNQ) — 31.1K views, 30s ## About IO Interactive IO Interactive is a Danish video game developer and publisher best known for creating the stealth-action Hitman series, as well as titles like Kane & Lynch and Freedom Fighters. Founded in 1998 in Copenhagen, the studio operates independently with international offices in Sweden, Spain, and the UK. It develops and publishes AAA multiplatform titles globally using its proprietary Glacier game engine. ## IO Interactive YouTube ads — FAQ ### What is IO Interactive? IO Interactive is a Danish video game developer and publisher best known for the Hitman series, Kane & Lynch, and Freedom Fighters. Based in Copenhagen, the studio develops and publishes AAA multiplatform video games internationally using its proprietary Glacier engine. ### What are IO Interactive's YouTube ads about? IO Interactive's YouTube ads center on video game releases and promotions. Recurring campaigns feature Hitman World of Assassination content, including an Eminem vs. Slim Shady Elusive Target event, as well as trailers, pre-order bonuses, and edition upgrades for 007 First Light. ### What ad formats does IO Interactive use on YouTube? IO Interactive utilizes an even mix of vertical Shorts-style videos and traditional horizontal formats. Most of the studio's ads are short spots running up to 30 seconds. ### In which languages does IO Interactive advertise on YouTube? IO Interactive advertises on YouTube primarily in French and German, alongside English-language video campaigns. ### How many YouTube ads does IO Interactive run? AdSee has indexed 19 YouTube ads from IO Interactive, with 18.9M views in total, shown in 3 countries. ### Where does IO Interactive advertise on YouTube? IO Interactive's YouTube ads in the AdSee library ran most often in Germany, France and Argentina. ### How much does IO Interactive spend on YouTube ads? AdSee estimates IO Interactive's YouTube ad spend at $37.7K – $509K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by IO Interactive. ### What is IO Interactive's most-viewed YouTube ad? The most-viewed IO Interactive ad in the AdSee library is “Hitman World of Assassination: Eminem vs. Slim Shady”, with 3.8M views on YouTube. ### Where can I verify IO Interactive's ads? IO Interactive's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR03075429663221219329?region=anywhere ## More top Gaming Apps advertisers - #2939 [Path of Exile 2](https://www.adsee.ai/ad-examples/youtube/brands/path-of-exile-2) — est. spend $22.3K – $557K, 11 ads - #3016 [Wildgate](https://www.adsee.ai/ad-examples/youtube/brands/wildgate) — est. spend $85.7K – $536K, 27 ads - #3114 [Maxion](https://www.adsee.ai/ad-examples/youtube/brands/maxion) — est. spend $20.4K – $510K, 27 ads - #3166 [G5 Entertainment](https://www.adsee.ai/ad-examples/youtube/brands/g5-entertainment) — est. spend $49.7K – $497K, 32 ads - #3222 [UFL](https://www.adsee.ai/ad-examples/youtube/brands/ufl-2) — est. spend $19.3K – $484K, 46 ads - #3269 [Wand](https://www.adsee.ai/ad-examples/youtube/brands/wand) — est. spend $18.8K – $470K, 12 ads - #3270 [EVA](https://www.adsee.ai/ad-examples/youtube/brands/eva) — est. spend $28.2K – $470K, 14 ads - #3275 [Nacon](https://www.adsee.ai/ad-examples/youtube/brands/nacon) — est. spend $18.8K – $469K, 23 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates