--- title: "Instacart YouTube Ads: 100+ Video Ad Examples | AdSee" description: "Browse 100+ Instacart YouTube ads across 3 markets with 115M views. Explore top grocery video campaigns, creative formats, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/instacart" --- # Instacart YouTube ads and top video campaigns Instacart operates an online grocery delivery and pickup service across the United States and Canada, connecting customers with personal shoppers. In this library of 100+ ads totaling 115M views across 3 markets, its YouTube video advertising features retail partnerships, specific snack brands like Boulder Canyon and Zapp's Potato Chips, and humorous point-of-view scenarios. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #485 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/3) - Company: Maplebear Inc. - Category: Retail Ecommerce — Online grocery delivery service - Headquarters: United States - Estimated total YouTube ad spend: $2.3M – $5.8M (all-time, estimated range) - Ads indexed: 112 - Total views: 115M - Markets: 3 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR14513473462812540929?region=anywhere ## Most-viewed Instacart YouTube ads Top 20 by views, list updated October 2026. 1. [Instacart - Bananas](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/instacart-bananas-tJPMGnDus6k) — 27.5M views, 15s 2. [Zapp's Potato Chips — Bring Zapp's Zest to the Party](https://www.adsee.ai/ad-examples/youtube/dtc/zapp-s-potato-chips-bring-zapp-s-zest-to-the-party-ZwK4J_CaOkM) — 4.6M views, 7s 3. [Zapp's Potato Chips: Bring the Parade to You](https://www.adsee.ai/ad-examples/youtube/dtc/zapp-s-potato-chips-bring-the-parade-to-you-bpy2arFxi4g) — 4M views, 7s 4. [Boulder Canyon - Be For Real Potato Chips](https://www.adsee.ai/ad-examples/youtube/dtc/boulder-canyon-be-for-real-potato-chips-ZBez3zl2tmE) — 4M views, 18s 5. [Boulder Canyon - Two Truths and a Lie](https://www.adsee.ai/ad-examples/youtube/dtc/boulder-canyon-two-truths-and-a-lie-1UXWMM7GgBk) — 3.9M views, 19s 6. [Boulder Canyon - Be For Real Potato Chips](https://www.adsee.ai/ad-examples/youtube/dtc/boulder-canyon-be-for-real-potato-chips-BiSAMJEGSJo) — 3.8M views, 18s 7. [Zapp's Chips - Get Through Winter](https://www.adsee.ai/ad-examples/youtube/dtc/zapp-s-chips-get-through-winter-zQYZ-PTPxaM) — 3.5M views, 8s 8. [POV: You need something salty in your gaping mouth](https://www.adsee.ai/ad-examples/youtube/dtc/pov-you-need-something-salty-in-your-gaping-mouth-RSYCJpB97cM) — 3.4M views, 10s 9. [Boulder Canyon - Two Truths and a Lie](https://www.adsee.ai/ad-examples/youtube/dtc/boulder-canyon-two-truths-and-a-lie-bzsctLYTnrg) — 3.2M views, 18s 10. [What the intruder sees when they break into my place at 2 AM](https://www.adsee.ai/ad-examples/youtube/dtc/what-the-intruder-sees-when-they-break-into-my-place-at-2-am-5zgQEWyGIqI) — 2.6M views, 8s 11. [Surprisingly Snackable Pecans](https://www.adsee.ai/ad-examples/youtube/dtc/surprisingly-snackable-pecans-z3ZGnxrvmtg) — 2.1M views, 15s 12. [Boulder Canyon - Avocado Oil Classic Sea Salt Potato Chips](https://www.adsee.ai/ad-examples/youtube/dtc/boulder-canyon-avocado-oil-classic-sea-salt-potato-chips-QnVfHpb7SXc) — 2M views, 6s 13. [Boulder Canyon — Be For Real](https://www.adsee.ai/ad-examples/youtube/dtc/boulder-canyon-be-for-real-Rhg2oHN2E_g) — 2M views, 15s 14. [Boulder Canyon — Avocado Oil Agave Sriracha Kettle Style Potato Chips](https://www.adsee.ai/ad-examples/youtube/dtc/boulder-canyon-avocado-oil-agave-sriracha-kettle-style-potat-QvRvVSAJPp0) — 1.9M views, 18s 15. [Surprisingly Snackable Pecans](https://www.adsee.ai/ad-examples/youtube/dtc/surprisingly-snackable-pecans-eu-AlmDqiik) — 1.8M views, 15s 16. [Surprisingly Snackable Pecans - Eat Pecans.com](https://www.adsee.ai/ad-examples/youtube/dtc/surprisingly-snackable-pecans-eat-pecans-com-ptG4zILt_0s) — 1.8M views, 30s 17. [Surprisingly Snackable Pecans](https://www.adsee.ai/ad-examples/youtube/dtc/surprisingly-snackable-pecans-kzvyAoDDSsA) — 1.8M views, 15s 18. [Boulder Canyon - Avocado Oil Potato Chips](https://www.adsee.ai/ad-examples/youtube/dtc/boulder-canyon-avocado-oil-potato-chips-RdEzegoVBlw) — 1.7M views, 15s 19. [Boulder Canyon — Romanticize Your Outdoor Snack](https://www.adsee.ai/ad-examples/youtube/dtc/boulder-canyon-romanticize-your-outdoor-snack-p1vddzanCTo) — 1.6M views, 18s 20. [Pecans - Surprisingly Snackable](https://www.adsee.ai/ad-examples/youtube/dtc/pecans-surprisingly-snackable-0bRll9s19Us) — 1.6M views, 30s ## About Instacart Instacart is an American e-commerce company that operates an online grocery delivery and pickup service across the United States and Canada. Founded in 2012 and headquartered in San Francisco, California, the platform connects customers with personal shoppers who pick and deliver orders from local retailers. Operating legally as Maplebear Inc., the company also provides white-label enterprise software, advertising, and smart cart technology to grocers. ## Instacart YouTube ads — FAQ ### What is Instacart? Instacart, operated legally as Maplebear Inc., is an American e-commerce service that provides online grocery delivery and pickup across the United States and Canada. The platform connects customers with personal shoppers who pick and deliver items from local retailers. ### What are Instacart's YouTube ads about? Instacart's YouTube ads highlight specific snack and grocery items, including snack brands like Zapp's Potato Chips and Boulder Canyon, alongside produce like bananas and meme-style humor clips. ### What video formats does Instacart use for its YouTube ads? Instacart uses an even mix of vertical Shorts and standard horizontal video formats, with most commercials being short spots lasting up to 15 seconds. ### In which languages does Instacart advertise on YouTube? Instacart advertises on YouTube entirely in English, targeting audiences in North America from its base in the United States. ### How many YouTube ads does Instacart run? AdSee has indexed 112 YouTube ads from Instacart, with 115M views in total, shown in 3 countries. ### Where does Instacart advertise on YouTube? Instacart's YouTube ads in the AdSee library ran most often in the United States, Saudi Arabia and Myanmar. ### How much does Instacart spend on YouTube ads? AdSee estimates Instacart's YouTube ad spend at $2.3M – $5.8M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Instacart. ### What is Instacart's most-viewed YouTube ad? The most-viewed Instacart ad in the AdSee library is “Instacart - Bananas”, with 27.5M views on YouTube. ### Where can I verify Instacart's ads? Instacart's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14513473462812540929?region=anywhere ## More top Retail Ecommerce advertisers - #474 [Oponeo.pl](https://www.adsee.ai/ad-examples/youtube/brands/oponeo-pl) — est. spend $507K – $5.9M, 70 ads - #481 [COS](https://www.adsee.ai/ad-examples/youtube/brands/cos) — est. spend $347K – $5.8M, 112 ads - #483 [Raymour & Flanigan](https://www.adsee.ai/ad-examples/youtube/brands/raymour-flanigan) — est. spend $2.3M – $5.8M, 40 ads - #491 [Ma vie en couleurs](https://www.adsee.ai/ad-examples/youtube/brands/ma-vie-en-couleurs) — est. spend $226K – $5.7M, 38 ads - #494 [Living Spaces](https://www.adsee.ai/ad-examples/youtube/brands/living-spaces) — est. spend $2.3M – $5.6M, 27 ads - #496 [Fnac](https://www.adsee.ai/ad-examples/youtube/brands/fnac) — est. spend $800K – $5.6M, 156 ads - #497 [L'Occitane en Provence](https://www.adsee.ai/ad-examples/youtube/brands/l-occitane-en-provence) — est. spend $223K – $5.6M, 167 ads - #498 [Wawa](https://www.adsee.ai/ad-examples/youtube/brands/wawa) — est. spend $2.2M – $5.6M, 14 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates