--- title: "ING YouTube Ads: 90+ Video Ad Examples | AdSee" description: "Browse 90+ ING YouTube ads with 242M total views across 11 markets. See estimated ad spend, top video creatives, and direct banking campaign strategies." url: "https://www.adsee.ai/ad-examples/youtube/brands/ing" --- # ING YouTube Ads: Commercials and Top Video Campaigns ING is Germany's largest direct bank, offering checking accounts, savings products, mortgages, and investment brokerage through digital channels. Its YouTube advertising footprint includes 90+ video ads with 242M views across 11 markets. Creatives frequently highlight mobile banking convenience, savings tools like Kleingeld Plus, and campaigns centered on brand identity. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #383 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/2) - Company: ING-DiBa AG - Category: Fintech — Direct retail banking - Headquarters: Germany - Estimated total YouTube ad spend: $726K – $7.5M (all-time, estimated range) - Ads indexed: 98 - Total views: 242M - Markets: 11 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR00761723101464494081?region=anywhere ## Most-viewed ING YouTube ads Top 20 by views, list updated October 2026. 1. [ING - Die Bank mit dem Löwen](https://www.adsee.ai/ad-examples/youtube/fintech/ing-die-bank-mit-dem-l-wen-2BWMcfU3jTo) — 26.9M views, 6s 2. [ING - Die Bank mit dem Löwen](https://www.adsee.ai/ad-examples/youtube/fintech/ing-die-bank-mit-dem-l-wen-88G_AMOwGiQ) — 26.1M views, 6s 3. [ING - Die Bank mit dem Löwen](https://www.adsee.ai/ad-examples/youtube/fintech/ing-die-bank-mit-dem-l-wen-E7LA3nrR6V0) — 20.9M views, 6s 4. [ING - Dein Ding? Deine Bank!](https://www.adsee.ai/ad-examples/youtube/fintech/ing-dein-ding-deine-bank-w45zrpFcr2A) — 19.7M views, 6s 5. [ING — Online Banking?](https://www.adsee.ai/ad-examples/youtube/fintech/ing-online-banking-pRgbv-loAbc) — 19.5M views, 6s 6. [ING — Banking when and where you want](https://www.adsee.ai/ad-examples/youtube/fintech/ing-banking-when-and-where-you-want-84juDg2wV7I) — 17.1M views, 6s 7. [Alman Freund's Ice Cream Debt](https://www.adsee.ai/ad-examples/youtube/fintech/alman-freund-s-ice-cream-debt-LApcPoZZgQk) — 9.4M views, 41s 8. [Kleingeld Plus App savings explanation](https://www.adsee.ai/ad-examples/youtube/fintech/kleingeld-plus-app-savings-explanation-xqxtxuCavCs) — 8.9M views, 23s 9. [ING — Me, myself & ING](https://www.adsee.ai/ad-examples/youtube/fintech/ing-me-myself-ing-4NwOeo5ik0M) — 8.6M views, 6s 10. [ING — Always ING.](https://www.adsee.ai/ad-examples/youtube/fintech/ing-always-ing-GOSVXb7z-lQ) — 8.5M views, 6s 11. [ING — Finanzielle Sicherheit](https://www.adsee.ai/ad-examples/youtube/fintech/ing-finanzielle-sicherheit-Qa1UecPiElA) — 7M views, 6s 12. [ING — Me, myself & ING](https://www.adsee.ai/ad-examples/youtube/fintech/ing-me-myself-ing-lCyHt4Vd6Ew) — 5.2M views, 6s 13. [ING — Your Mom Discovered ING](https://www.adsee.ai/ad-examples/youtube/fintech/ing-your-mom-discovered-ing-DK-KdbpvaDI) — 4.1M views, 38s 14. [ING — Banking in der Tasche?](https://www.adsee.ai/ad-examples/youtube/fintech/ing-banking-in-der-tasche-YbdebAvcLbY) — 3.8M views, 13s 15. [ING - Kostenloses Girokonto mit 200€ Gutschrift](https://www.adsee.ai/ad-examples/youtube/fintech/ing-kostenloses-girokonto-mit-200-gutschrift-v0p-Dv6DlWI) — 3.4M views, 10s 16. [ING — Always ING](https://www.adsee.ai/ad-examples/youtube/fintech/ing-always-ing-IO4qUbkuGfA) — 3.4M views, 6s 17. [ING — Kleingeld Plus Sparfunktion](https://www.adsee.ai/ad-examples/youtube/fintech/ing-kleingeld-plus-sparfunktion-WnczDQCfy4E) — 3M views, 24s 18. [ING Direkt-Depot Young — Investing Problems](https://www.adsee.ai/ad-examples/youtube/fintech/ing-direkt-depot-young-investing-problems-P1TLnvAcwT4) — 2.7M views, 15s 19. [ING — 200€ Gutschrift für neues Konto](https://www.adsee.ai/ad-examples/youtube/fintech/ing-200-gutschrift-f-r-neues-konto-RlcDOEHwg0A) — 2.4M views, 13s 20. [How to avoid being broke: Smart banking tips](https://www.adsee.ai/ad-examples/youtube/fintech/how-to-avoid-being-broke-smart-banking-tips-u4EweBTe5h8) — 2.2M views, 35s ## About ING ING (ing.de) is the primary German operating unit of the Dutch multinational financial institution ING Groep, officially registered as ING-DiBa AG. It is Germany's largest direct bank, providing personal and commercial financial services such as checking accounts, savings products, mortgages, consumer loans, and investment brokerage. Headquartered in Frankfurt am Main and originally established in 1965, the bank serves millions of customers across Germany primarily through online and mobile banking channels. ## ING YouTube ads — FAQ ### What is ING? ING (ING-DiBa AG) is a German direct retail bank providing personal and commercial financial services. Based in Frankfurt am Main, it offers products such as checking accounts, savings plans, mortgages, consumer loans, and investment brokerage through digital banking channels. ### What are ING's YouTube ads about? ING's YouTube video ads focus on flexible online banking, mobile app features like automated savings tools, and brand messaging centered on its lion symbol and everyday financial moments. ### What video formats does ING use for its YouTube ads? ING uses a mix of vertical video formats and standard horizontal spots, with half of its advertisements running as short 15-second clips alongside longer 30- to 60-second commercials. ### In which languages does ING advertise on YouTube? ING advertises exclusively in German on YouTube, catering to its retail banking audience in Germany. ### How many YouTube ads does ING run? AdSee has indexed 98 YouTube ads from ING, with 242M views in total, shown in 11 countries. ### Where does ING advertise on YouTube? ING's YouTube ads in the AdSee library ran most often in Germany, the Netherlands, Bulgaria, Denmark and Luxembourg. In total they were shown in 11 countries. ### How much does ING spend on YouTube ads? AdSee estimates ING's YouTube ad spend at $726K – $7.5M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ING. ### What is ING's most-viewed YouTube ad? The most-viewed ING ad in the AdSee library is “ING - Die Bank mit dem Löwen”, with 26.9M views on YouTube. ### Where can I verify ING's ads? ING's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR00761723101464494081?region=anywhere ## More top Fintech advertisers - #333 [InfinitePay](https://www.adsee.ai/ad-examples/youtube/brands/infinitepay) — est. spend $2.9M – $8.7M, 63 ads - #336 [tastytrade](https://www.adsee.ai/ad-examples/youtube/brands/tastytrade) — est. spend $3.5M – $8.7M, 63 ads - #338 [Trading 212](https://www.adsee.ai/ad-examples/youtube/brands/trading-212) — est. spend $1.4M – $8.6M, 19 ads - #362 [Cash App](https://www.adsee.ai/ad-examples/youtube/brands/cash-app) — est. spend $490K – $8.2M, 28 ads - #366 [Relay](https://www.adsee.ai/ad-examples/youtube/brands/relay) — est. spend $3.2M – $8.0M, 53 ads - #378 [Banamex](https://www.adsee.ai/ad-examples/youtube/brands/banamex) — est. spend $3.3M – $7.7M, 46 ads - #427 [Robinhood](https://www.adsee.ai/ad-examples/youtube/brands/robinhood) — est. spend $400K – $6.7M, 24 ads - #438 [PicPay](https://www.adsee.ai/ad-examples/youtube/brands/picpay) — est. spend $2.1M – $6.4M, 30 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates