---
title: "ING YouTube Ads: 100+ Video Ad Examples | AdSee"
description: "Explore ING YouTube video ads with 95.6M views across 3 markets. Review top campaigns, audience reach, and estimated ad spend data."
url: "https://www.adsee.ai/ad-examples/youtube/brands/ing-2"
---

# ING YouTube Ads and Video Campaigns

ING is a primary financial institution based in the Netherlands, providing personal banking, commercial loans, mortgages, and investment services. Across 3 markets, its YouTube advertising features 100+ ads with 95.6M views, highlighting mobile app features, savings tools like Spaarslot, home upgrades, and business financing.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #962 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5)
- Company: ING Bank N.V.
- Category: Fintech — Banking and financial services
- Headquarters: Netherlands
- Estimated total YouTube ad spend: $1.1M – $2.6M (all-time, estimated range)
- Ads indexed: 139
- Total views: 95.6M
- Markets: 3 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR17836999730043813889?region=anywhere

## Most-viewed ING YouTube ads

Top 20 by views, list updated October 2026.

1. [ING — Rond af & Beleg](https://www.adsee.ai/ad-examples/youtube/fintech/ing-rond-af-beleg-KanQDdcG79E) — 7.6M views, 30s
2. [ING — ING Quick Check: Business Growth Financing](https://www.adsee.ai/ad-examples/youtube/fintech/ing-ing-quick-check-business-growth-financing-Ki_KTySYs_I) — 5.4M views, 20s
3. [ING — Spaarslot](https://www.adsee.ai/ad-examples/youtube/fintech/ing-spaarslot-5PmAe43MQDc) — 4.7M views, 6s
4. [ING — Upgrade je huis](https://www.adsee.ai/ad-examples/youtube/fintech/ing-upgrade-je-huis-ICUy6um2LzA) — 4.6M views, 6s
5. [Tijdelijk Spaarslot](https://www.adsee.ai/ad-examples/youtube/fintech/tijdelijk-spaarslot-6Gcb53jNZDs) — 4M views, 6s
6. [ING - Tijdelijk Spaarslot](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/ing-tijdelijk-spaarslot-u1ZebbSKOdM) — 3.9M views, 6s
7. [AppDate. De update van je ING App.](https://www.adsee.ai/ad-examples/youtube/fintech/appdate-de-update-van-je-ing-app-GADIn7-dlDY) — 3.7M views, 6s
8. [ING - Voetbaldromen](https://www.adsee.ai/ad-examples/youtube/fintech/ing-voetbaldromen-9bMqKxFTSRc) — 2.5M views, 60s
9. [ING Rond af & Beleg](https://www.adsee.ai/ad-examples/youtube/fintech/ing-rond-af-beleg-gog4_1NImpI) — 2.4M views, 6s
10. [ING — Spaarslot](https://www.adsee.ai/ad-examples/youtube/fintech/ing-spaarslot-vddyb-0HCH4) — 2.3M views, 15s
11. [ING — Rond af & Beleg](https://www.adsee.ai/ad-examples/youtube/fintech/ing-rond-af-beleg-cIkQw861xv4) — 2.2M views, 30s
12. [ING — Quick Check](https://www.adsee.ai/ad-examples/youtube/fintech/ing-quick-check-RAUnkLSKU_g) — 2.2M views, 20s
13. [Gluren bij de buren](https://www.adsee.ai/ad-examples/youtube/real-estate/gluren-bij-de-buren-K2frKDeKAt0) — 2M views, 15s
14. [ING — Rond af & Beleg](https://www.adsee.ai/ad-examples/youtube/fintech/ing-rond-af-beleg-g9nSEg6EnZg) — 1.9M views, 53s
15. [ING Starterspakket - Start your new business](https://www.adsee.ai/ad-examples/youtube/fintech/ing-starterspakket-start-your-new-business-aNctsKFyF0w) — 1.6M views, 6s
16. [ING Starterspakket - Start your business with benefits](https://www.adsee.ai/ad-examples/youtube/fintech/ing-starterspakket-start-your-business-with-benefits-CdApe_d7Icw) — 1.5M views, 15s
17. [Fintech Savings Goal Ad with Humorous Face Overlay](https://www.adsee.ai/ad-examples/youtube/fintech/fintech-savings-goal-ad-with-humorous-face-overlay-UBkHI3dhGZE) — 1.5M views, 20s
18. [ING — Upgrade je huis](https://www.adsee.ai/ad-examples/youtube/fintech/ing-upgrade-je-huis-00PFcEpQmMA) — 1.3M views, 15s
19. [ING Rond af & Beleg: Investing made easy](https://www.adsee.ai/ad-examples/youtube/fintech/ing-rond-af-beleg-investing-made-easy-Lw0jwpi8E0M) — 1.3M views, 20s
20. [ING - Boost Orange](https://www.adsee.ai/ad-examples/youtube/fintech/ing-boost-orange-cx0krmGkohc) — 1.2M views, 6s

## About ING

ING is a primary financial institution in the Netherlands offering personal banking, commercial loans, mortgage solutions, and investment services. The domain ing.nl operates as the local portal for retail and corporate banking customers in the Dutch market. Tracing its origins back to 1881 and established in its modern form in 1991, ING is headquartered in Amsterdam and operates as part of the global ING Groep N.V.

## ING YouTube ads — FAQ

### What is ING?

ING is a financial services institution based in the Netherlands that provides personal banking, business loans, mortgages, and investment solutions to retail and corporate clients.

### What are ING's YouTube ads about?

ING's YouTube video ads focus on banking tools and features, such as round-up investing, temporary savings locks, app updates, home upgrade financing, and business growth loans.

### What ad formats does ING use on YouTube?

ING uses an even mix of vertical Shorts and standard horizontal video ads, with the vast majority running as short spots under 15 seconds.

### In which languages does ING advertise on YouTube?

ING runs its YouTube video advertising entirely in Dutch, serving its primary market in the Netherlands.

### How many YouTube ads does ING run?

AdSee has indexed 139 YouTube ads from ING, with 95.6M views in total, shown in 3 countries.

### Where does ING advertise on YouTube?

ING's YouTube ads in the AdSee library ran most often in the Netherlands, Belgium and Germany.

### How much does ING spend on YouTube ads?

AdSee estimates ING's YouTube ad spend at $1.1M – $2.6M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ING.

### What is ING's most-viewed YouTube ad?

The most-viewed ING ad in the AdSee library is “ING — Rond af & Beleg”, with 7.6M views on YouTube.

### Where can I verify ING's ads?

ING's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17836999730043813889?region=anywhere

## More top Fintech advertisers

- #900 [Moomoo](https://www.adsee.ai/ad-examples/youtube/brands/moomoo) — est. spend $277K – $2.8M, 54 ads
- #937 [Lendio](https://www.adsee.ai/ad-examples/youtube/brands/lendio) — est. spend $1.1M – $2.7M, 12 ads
- #941 [DSK Bank](https://www.adsee.ai/ad-examples/youtube/brands/dsk-bank) — est. spend $294K – $2.6M, 38 ads
- #996 [Eurobank](https://www.adsee.ai/ad-examples/youtube/brands/eurobank) — est. spend $272K – $2.5M, 63 ads
- #1007 [OKX](https://www.adsee.ai/ad-examples/youtube/brands/okx) — est. spend $242K – $2.4M, 40 ads
- #1017 [DSP Mutual Fund](https://www.adsee.ai/ad-examples/youtube/brands/dsp-mutual-fund) — est. spend $48.1K – $2.4M, 42 ads
- #1022 [OP Financial Group](https://www.adsee.ai/ad-examples/youtube/brands/op-financial-group) — est. spend $597K – $2.4M, 126 ads
- #1027 [mozzeno](https://www.adsee.ai/ad-examples/youtube/brands/mozzeno) — est. spend $204K – $2.4M, 28 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates