--- title: "ICI PARIS XL YouTube Ads: 50+ Video Ad Examples | AdSee" description: "Browse 50+ ICI PARIS XL YouTube ads across 23 markets. Explore top perfume and beauty video campaigns with view counts and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/ici-paris-xl" --- # ICI PARIS XL YouTube Ads and Video Campaigns ICI PARIS XL is a beauty retailer founded in Brussels, offering perfumes, cosmetics, skincare, and hair care products. Its video advertising footprint spans 23 markets and over 138M views across 50+ ads in the library. Campaigns heavily spotlight designer fragrances, featuring promotions for brands such as Gisada, Burberry, Gucci, and Yves Saint Laurent. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #416 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/3) - Company: Parfumerie Ici Paris XL NV - Category: Retail Ecommerce — Cosmetics and perfume retail - Headquarters: Belgium - Estimated total YouTube ad spend: $415K – $6.9M (all-time, estimated range) - Ads indexed: 59 - Total views: 138M - Markets: 23 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR08371496987731689473?region=anywhere ## Most-viewed ICI PARIS XL YouTube ads Top 20 by views, list updated October 2026. 1. [Gisada Titanium — Anthony Joshua](https://www.adsee.ai/ad-examples/youtube/dtc/gisada-titanium-anthony-joshua-t2ijAIbwGDM) — 10.1M views, 6s 2. [Burberry Hero Fragrance Ad](https://www.adsee.ai/ad-examples/youtube/dtc/burberry-hero-fragrance-ad-bx-o8Rb-DKw) — 9.7M views, 10s 3. [Gisada Titanium - Define Your Success](https://www.adsee.ai/ad-examples/youtube/dtc/gisada-titanium-define-your-success-mMOZpY665Ns) — 9.1M views, 21s 4. [Gissada Ambassadora Gold - The New Eau de Parfum](https://www.adsee.ai/ad-examples/youtube/dtc/gissada-ambassadora-gold-the-new-eau-de-parfum-hreYZ8i18iM) — 7.2M views, 10s 5. [Gisada Switzerland Perfume Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/gisada-switzerland-perfume-advertisement-ToPlcoS0eCU) — 6.3M views, 25s 6. [GISADA TITANIUM EAU DE PARFUM](https://www.adsee.ai/ad-examples/youtube/dtc/gisada-titanium-eau-de-parfum-gFQm3PNivcI) — 5.8M views, 15s 7. [Gucci Flora Fragrance Collection](https://www.adsee.ai/ad-examples/youtube/dtc/gucci-flora-fragrance-collection-pHtIAEcL9dQ) — 4M views, 10s 8. [Yves Saint Laurent Libre Perfume Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/yves-saint-laurent-libre-perfume-advertisement-6e8N7AdsXxE) — 3.9M views, 6s 9. [Burberry Goddess — Mother's Day](https://www.adsee.ai/ad-examples/youtube/dtc/burberry-goddess-mother-s-day-G4aD3Uvh1Yw) — 3.8M views, 10s 10. [Valentino - Perfume Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/valentino-perfume-advertisement-ZPAINV_VlO8) — 3.6M views, 6s 11. [Valentino - Fragrance Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/valentino-fragrance-advertisement-3Rcd__rKz7w) — 3.6M views, 6s 12. [Valentino - Fragrance Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/valentino-fragrance-advertisement-0hqf3SVKRDI) — 2.7M views, 15s 13. [BOSS The Scent - Refillable Perfume Demonstration](https://www.adsee.ai/ad-examples/youtube/dtc/boss-the-scent-refillable-perfume-demonstration-nVkTxYpxrSQ) — 2.7M views, 15s 14. [Gucci Flora](https://www.adsee.ai/ad-examples/youtube/dtc/gucci-flora--o_Rzgu-JjQ) — 2.6M views, 6s 15. [BOSS Fragrance Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/boss-fragrance-advertisement-Z4KWuZsZLnY) — 2.6M views, 15s 16. [BOSS Bottled Beyond Fragrance Ad](https://www.adsee.ai/ad-examples/youtube/dtc/boss-bottled-beyond-fragrance-ad-ENOUtulVKXY) — 2.1M views, 6s 17. [BOSS Bottled Beyond - Recognize BOSS](https://www.adsee.ai/ad-examples/youtube/dtc/boss-bottled-beyond-recognize-boss-dYpnrfekd0k) — 2M views, 6s 18. [BOSS — Bottled Beyond Fragrance](https://www.adsee.ai/ad-examples/youtube/dtc/boss-bottled-beyond-fragrance-aRwMm3x5kes) — 2M views, 20s 19. [BOSS — Bottled Beyond Fragrance Ad](https://www.adsee.ai/ad-examples/youtube/dtc/boss-bottled-beyond-fragrance-ad-8QZhSCtDWN4) — 2M views, 15s 20. [BOSS Bottled Beyond Fragrance Ad](https://www.adsee.ai/ad-examples/youtube/dtc/boss-bottled-beyond-fragrance-ad-31ispn5pQG4) — 1.8M views, 6s ## About ICI PARIS XL ICI PARIS XL is a beauty retailer offering perfumes, cosmetics, skincare, and hair care products. The iciparisxl.be site serves as the online store and official brand portal for customers in Belgium. Originally founded in Brussels in 1968, the brand operates across the Benelux region and has been owned by A.S. Watson Group since 2002. ## ICI PARIS XL YouTube ads — FAQ ### What is ICI PARIS XL and what does it sell? ICI PARIS XL is a Belgian beauty retailer offering perfumes, cosmetics, skincare, and hair care products. Founded in Brussels, it operates as an online store and retail network across the Benelux region. ### What are ICI PARIS XL's YouTube ads about? ICI PARIS XL's YouTube video ads focus heavily on specific designer perfumes and fragrance collections. Featured lines include Gisada Titanium and Ambassadora, Burberry Hero and Goddess, Gucci Flora, Yves Saint Laurent Libre, and Valentino fragrances. ### What video formats does ICI PARIS XL use for its YouTube ads? ICI PARIS XL uses an equal split of horizontal videos and vertical Shorts-style spots. Most of these video ads are short formats running up to 15 seconds, with a smaller portion lasting between 16 and 30 seconds. ### In which languages does ICI PARIS XL advertise on YouTube? ICI PARIS XL advertises on YouTube primarily in English, with a smaller share of video ads appearing in French. ### How many YouTube ads does ICI PARIS XL run? AdSee has indexed 59 YouTube ads from ICI PARIS XL, with 138M views in total, shown in 23 countries. ### Where does ICI PARIS XL advertise on YouTube? ICI PARIS XL's YouTube ads in the AdSee library ran most often in Belgium, the Netherlands, Germany, Italy and Spain. In total they were shown in 23 countries. ### How much does ICI PARIS XL spend on YouTube ads? AdSee estimates ICI PARIS XL's YouTube ad spend at $415K – $6.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ICI PARIS XL. ### What is ICI PARIS XL's most-viewed YouTube ad? The most-viewed ICI PARIS XL ad in the AdSee library is “Gisada Titanium — Anthony Joshua”, with 10.1M views on YouTube. ### Where can I verify ICI PARIS XL's ads? ICI PARIS XL's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08371496987731689473?region=anywhere ## More top Retail Ecommerce advertisers - #406 [Milka](https://www.adsee.ai/ad-examples/youtube/brands/milka) — est. spend $784K – $7.1M, 148 ads - #409 [flaconi](https://www.adsee.ai/ad-examples/youtube/brands/flaconi) — est. spend $439K – $7.0M, 41 ads - #415 [ERLI](https://www.adsee.ai/ad-examples/youtube/brands/erli) — est. spend $397K – $6.9M, 32 ads - #418 [Crocs](https://www.adsee.ai/ad-examples/youtube/brands/crocs) — est. spend $1.1M – $6.8M, 54 ads - #421 [Dyson](https://www.adsee.ai/ad-examples/youtube/brands/dyson) — est. spend $271K – $6.8M, 63 ads - #423 [Alza.cz](https://www.adsee.ai/ad-examples/youtube/brands/alza-cz) — est. spend $749K – $6.7M, 364 ads - #424 [Loaded](https://www.adsee.ai/ad-examples/youtube/brands/loaded) — est. spend $270K – $6.7M, 133 ads - #425 [GUERLAIN](https://www.adsee.ai/ad-examples/youtube/brands/guerlain) — est. spend $269K – $6.7M, 90 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates