--- title: "ICI PARIS XL YouTube Ads: Video Ad Examples | AdSee" description: "Explore ICI PARIS XL YouTube video ads with 44.7M total views across 8 markets. See top perfume campaigns, view counts, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/ici-paris-xl-2" --- # ICI PARIS XL YouTube ads: commercials and campaign data ICI PARIS XL is a beauty retail chain founded in 1968, offering luxury perfumes, skincare, makeup, and hair care across the Benelux region. Its YouTube advertising spans 15 video ads and 44.7M views across 8 markets. The brand's video campaigns heavily feature luxury fragrance promotions from partners such as Gucci Flora, Burberry, and BOSS. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1094 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/6) - Company: Ici Paris Xl Nederland B.V. - Category: Retail Ecommerce — Perfumes and cosmetics retail - Headquarters: Netherlands - Estimated total YouTube ad spend: $179K – $2.2M (all-time, estimated range) - Ads indexed: 15 - Total views: 44.7M - Markets: 8 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR06435679842158510081?region=anywhere ## Most-viewed ICI PARIS XL YouTube ads Top 15 by views, list updated October 2026. 1. [Gucci Flora - The Fragrance Collection](https://www.adsee.ai/ad-examples/youtube/dtc/gucci-flora-the-fragrance-collection-5FtZ2g413WM) — 19.6M views, 15s 2. [Gucci Flora Fragrance Collection](https://www.adsee.ai/ad-examples/youtube/dtc/gucci-flora-fragrance-collection-7ej4vNDMc3U) — 12.1M views, 6s 3. [Burberry Goddess — The New Parfum](https://www.adsee.ai/ad-examples/youtube/dtc/burberry-goddess-the-new-parfum-OX3IjxL2qi8) — 5M views, 20s 4. [BOSS — Happy Holidays](https://www.adsee.ai/ad-examples/youtube/dtc/boss-happy-holidays-ku_lCftK-BM) — 1.8M views, 10s 5. [Gucci Flora - Garden of Aria Fragrance Collection](https://www.adsee.ai/ad-examples/youtube/dtc/gucci-flora-garden-of-aria-fragrance-collection-_hn85yOs6EU) — 1.4M views, 12s 6. [Burberry Hero Elixir de Parfum](https://www.adsee.ai/ad-examples/youtube/dtc/burberry-hero-elixir-de-parfum-GxS_3GN4Xmo) — 1.1M views, 15s 7. [BOSS The Scent — The New Refillable Fragrances](https://www.adsee.ai/ad-examples/youtube/dtc/boss-the-scent-the-new-refillable-fragrances-bMYvzXtMLQ0) — 862.4K views, 15s 8. [Burberry Goddess — The New Parfum](https://www.adsee.ai/ad-examples/youtube/dtc/burberry-goddess-the-new-parfum-unf5rsRpml8) — 700.1K views, 10s 9. [Burberry Goddess Fragrance Ad](https://www.adsee.ai/ad-examples/youtube/dtc/burberry-goddess-fragrance-ad-SJXv5y1z6qk) — 691.4K views, 12s 10. [BOSS The Scent - Now Refillable](https://www.adsee.ai/ad-examples/youtube/dtc/boss-the-scent-now-refillable-gErIKpTwRLM) — 563.3K views, 15s 11. [BOSS - Holiday Gift Wrapping Fail](https://www.adsee.ai/ad-examples/youtube/dtc/boss-holiday-gift-wrapping-fail-1J7jbSPSXMs) — 384.4K views, 15s 12. [Chloé Parfums — Le Parfum](https://www.adsee.ai/ad-examples/youtube/dtc/chlo-parfums-le-parfum-EqjIzmy6FaY) — 168.7K views, 10s 13. [ICI PARIS XL - Top Deal op Mascara's](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/ici-paris-xl-top-deal-op-mascara-s-ildMuW6MvWk) — 61.2K views, 6s 14. [ICI PARIS XL - Top Deal op bijna alles](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/ici-paris-xl-top-deal-op-bijna-alles-uqCtuLtFwn0) — 38.6K views, 15s 15. [ICI PARIS XL - Top Deal Perfume Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/ici-paris-xl-top-deal-perfume-sale-n8u0r849-sQ) — 33.2K views, 10s ## About ICI PARIS XL ICI PARIS XL is a beauty retail chain in the Netherlands specializing in luxury perfumes, skincare, makeup, and hair care products. Founded in 1968 in Brussels, Belgium, the brand operates across the Benelux region with hundreds of physical stores and an online store. It is owned by the health and beauty retail conglomerate AS Watson Group. ## ICI PARIS XL YouTube ads — FAQ ### What is ICI PARIS XL? ICI PARIS XL is a beauty retail chain operating in the Netherlands and across the Benelux region. It specializes in luxury perfumes, skincare, makeup, and hair care products, operating both physical retail stores and an online shop. ### What are ICI PARIS XL's YouTube ads about? ICI PARIS XL's YouTube ads primarily showcase luxury designer fragrances. Recurring ad themes highlight specific perfume collections and new product releases from brands such as Gucci Flora, Burberry Goddess, Burberry Hero, and BOSS The Scent. ### What ad formats does ICI PARIS XL use on YouTube? ICI PARIS XL uses an even split of horizontal videos and vertical Shorts-style spots. The vast majority of its video ads are short formats running up to 15 seconds, with occasional spots between 16 and 30 seconds. ### In which languages does ICI PARIS XL advertise on YouTube? ICI PARIS XL runs YouTube ads mainly in English, followed by Dutch and French. ### How many YouTube ads does ICI PARIS XL run? AdSee has indexed 15 YouTube ads from ICI PARIS XL, with 44.7M views in total, shown in 8 countries. ### Where does ICI PARIS XL advertise on YouTube? ICI PARIS XL's YouTube ads in the AdSee library ran most often in the Netherlands, Belgium, Germany, the United States and Italy. In total they were shown in 8 countries. ### How much does ICI PARIS XL spend on YouTube ads? AdSee estimates ICI PARIS XL's YouTube ad spend at $179K – $2.2M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ICI PARIS XL. ### What is ICI PARIS XL's most-viewed YouTube ad? The most-viewed ICI PARIS XL ad in the AdSee library is “Gucci Flora - The Fragrance Collection”, with 19.6M views on YouTube. ### Where can I verify ICI PARIS XL's ads? ICI PARIS XL's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06435679842158510081?region=anywhere ## More top Retail Ecommerce advertisers - #1077 [DOZ.pl](https://www.adsee.ai/ad-examples/youtube/brands/doz-pl) — est. spend $421K – $2.3M, 48 ads - #1080 [MediaMarkt](https://www.adsee.ai/ad-examples/youtube/brands/mediamarkt) — est. spend $923K – $2.3M, 65 ads - #1090 [Apart](https://www.adsee.ai/ad-examples/youtube/brands/apart) — est. spend $937K – $2.2M, 39 ads - #1092 [Notino](https://www.adsee.ai/ad-examples/youtube/brands/notino-3) — est. spend $416K – $2.2M, 96 ads - #1093 [Vinted](https://www.adsee.ai/ad-examples/youtube/brands/vinted-9) — est. spend $895K – $2.2M, 71 ads - #1106 [Officeworks](https://www.adsee.ai/ad-examples/youtube/brands/officeworks) — est. spend $829K – $2.2M, 54 ads - #1107 [O Boticário](https://www.adsee.ai/ad-examples/youtube/brands/o-botic-rio) — est. spend $368K – $2.2M, 73 ads - #1108 [Renata](https://www.adsee.ai/ad-examples/youtube/brands/renata) — est. spend $138K – $2.2M, 27 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates