--- title: "ICANIWILL YouTube Ads: Video Ad Examples | AdSee" description: "Explore top ICANIWILL YouTube video ads with 19.9M views across 7 markets. Review top campaigns, promotional videos, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/icaniwill" --- # ICANIWILL YouTube Ads & Video Creative ICANIWILL is a Swedish sportswear brand offering activewear, gym clothes, and workout apparel for men and women. Across 7 markets, its 30+ YouTube ads have generated 19.9M views, featuring motivational gym creatives alongside seasonal sale promotions. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2533 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13) - Company: ICANIWILL AB - Category: DTC — Sportswear and activewear retail - Headquarters: Sweden - Estimated total YouTube ad spend: $159K – $697K (all-time, estimated range) - Ads indexed: 33 - Total views: 19.9M - Markets: 7 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR06252549068086575105?region=anywhere ## Most-viewed ICANIWILL YouTube ads Top 20 by views, list updated October 2026. 1. [ICIM Trip Montage](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/icim-trip-montage-_MbZbZmtYmc) — 3.3M views, 36s 2. [ICIW — Summer Sale Up to 70% Off](https://www.adsee.ai/ad-examples/youtube/dtc/iciw-summer-sale-up-to-70-off-Da_ZI2VlTQY) — 1.4M views, 15s 3. [ICIW — Every Second Counts](https://www.adsee.ai/ad-examples/youtube/dtc/iciw-every-second-counts-G8HPO6EOfY8) — 1.2M views, 20s 4. [ICIW - Motivational Gym Ad](https://www.adsee.ai/ad-examples/youtube/dtc/iciw-motivational-gym-ad-kf0fpf1ehjo) — 1.2M views, 6s 5. [ICIW Summer Sale - Up to 70% Off](https://www.adsee.ai/ad-examples/youtube/dtc/iciw-summer-sale-up-to-70-off-LJumTLnjuOA) — 1.2M views, 15s 6. [ICIW - Gym Wet Floor Sign](https://www.adsee.ai/ad-examples/youtube/local-services/iciw-gym-wet-floor-sign-7PiGd_uCCY4) — 1M views, 6s 7. [ICIW - Gym Partnership](https://www.adsee.ai/ad-examples/youtube/dtc/iciw-gym-partnership-LsUrL-ORa64) — 1M views, 6s 8. [ICIW — Motivational Fitness Ad](https://www.adsee.ai/ad-examples/youtube/dtc/iciw-motivational-fitness-ad-mIvr2X8hPjI) — 956.6K views, 45s 9. [ICIW — Motivational Fitness Ad](https://www.adsee.ai/ad-examples/youtube/dtc/iciw-motivational-fitness-ad-thCnlqOUzTQ) — 890.6K views, 6s 10. [ICIW — Arrival and Freedom](https://www.adsee.ai/ad-examples/youtube/dtc/iciw-arrival-and-freedom-J-hB1AFcPKY) — 883.8K views, 6s 11. [ICIW - Motivational Fitness Ad](https://www.adsee.ai/ad-examples/youtube/local-services/iciw-motivational-fitness-ad-XU5W-epAcXw) — 740.3K views, 6s 12. [Subtle Male Display](https://www.adsee.ai/ad-examples/youtube/dtc/subtle-male-display-WrHlunGEg5k) — 720.7K views, 25s 13. [ICIW Apparel - Gym Cleaning](https://www.adsee.ai/ad-examples/youtube/dtc/iciw-apparel-gym-cleaning-EBBkBWyjzT8) — 338K views, 6s 14. [ICANIWILL — Lightweight Apparel](https://www.adsee.ai/ad-examples/youtube/dtc/icaniwill-lightweight-apparel-yv8TnjY7UcU) — 315.2K views, 13s 15. [ICANIWILL — The Stride Tee](https://www.adsee.ai/ad-examples/youtube/dtc/icaniwill-the-stride-tee-PzlNjiUXvHg) — 313.4K views, 17s 16. [Girl Math: Therapy vs. New Running Gear](https://www.adsee.ai/ad-examples/youtube/dtc/girl-math-therapy-vs-new-running-gear-LcCBss61Qx0) — 312K views, 24s 17. [Perfect Everyday Pants Search](https://www.adsee.ai/ad-examples/youtube/dtc/perfect-everyday-pants-search-lGSzWm0EIWA) — 308.8K views, 7s 18. [ICANIWILL Stride T-Shirt and Shorts](https://www.adsee.ai/ad-examples/youtube/dtc/icaniwill-stride-t-shirt-and-shorts-NZOqmXNyBmM) — 307.8K views, 15s 19. [Man in Sweatpants - Style and Comfort](https://www.adsee.ai/ad-examples/youtube/dtc/man-in-sweatpants-style-and-comfort-ZRd_ku65M6M) — 302.2K views, 14s 20. [ICANiwILL - The Most Underrated Sweatshirt](https://www.adsee.ai/ad-examples/youtube/dtc/icaniwill-the-most-underrated-sweatshirt-gfhgrNNoU0c) — 301.9K views, 24s ## About ICANIWILL ICANIWILL is a Swedish sportswear brand that designs and sells activewear, gym clothes, and workout apparel for men and women. Founded in 2012, the brand operates primarily through its direct-to-consumer online store alongside retail partners across Europe. In 2026, the company was acquired by outdoor group RVRC Holding AB (RevolutionRace). ## ICANIWILL YouTube ads — FAQ ### What is ICANIWILL? ICANIWILL is a Swedish sportswear brand that designs and sells activewear, workout apparel, and gym clothes for men and women. Founded in 2012, it operates as a direct-to-consumer online business alongside retail partners across Europe. ### What are ICANIWILL's YouTube ads about? ICANIWILL's YouTube ads center on motivational gym and fitness themes, summer sale discounts, and workout lifestyle montages. ### What video formats does ICANIWILL use for YouTube ads? ICANIWILL runs an even mix of vertical and horizontal video ads on YouTube, with most spots lasting 15 seconds or less alongside some longer 16 to 60-second videos. ### In which languages does ICANIWILL advertise on YouTube? ICANIWILL advertises on YouTube entirely in English, despite being founded in Sweden. ### How many YouTube ads does ICANIWILL run? AdSee has indexed 33 YouTube ads from ICANIWILL, with 19.9M views in total, shown in 7 countries. ### Where does ICANIWILL advertise on YouTube? ICANIWILL's YouTube ads in the AdSee library ran most often in Sweden, Norway, Finland, Denmark and Germany. In total they were shown in 7 countries. ### How much does ICANIWILL spend on YouTube ads? AdSee estimates ICANIWILL's YouTube ad spend at $159K – $697K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by ICANIWILL. ### What is ICANIWILL's most-viewed YouTube ad? The most-viewed ICANIWILL ad in the AdSee library is “ICIM Trip Montage”, with 3.4M views on YouTube. ### Where can I verify ICANIWILL's ads? ICANIWILL's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR06252549068086575105?region=anywhere ## More top DTC advertisers - #2514 [Yozma Sport](https://www.adsee.ai/ad-examples/youtube/brands/yozma-sport) — est. spend $282K – $705K, 58 ads - #2522 [IPSY](https://www.adsee.ai/ad-examples/youtube/brands/ipsy) — est. spend $281K – $702K, 13 ads - #2526 [Premium Grounding](https://www.adsee.ai/ad-examples/youtube/brands/premium-grounding) — est. spend $41.9K – $699K, 18 ads - #2536 [Wavy](https://www.adsee.ai/ad-examples/youtube/brands/wavy) — est. spend $97.5K – $696K, 14 ads - #2537 [Lymphoria](https://www.adsee.ai/ad-examples/youtube/brands/lymphoria) — est. spend $181K – $696K, 23 ads - #2541 [SAXX Underwear](https://www.adsee.ai/ad-examples/youtube/brands/saxx-underwear) — est. spend $41.7K – $694K, 20 ads - #2551 [Störtebekker](https://www.adsee.ai/ad-examples/youtube/brands/st-rtebekker) — est. spend $157K – $689K, 135 ads - #2553 [TUSHY](https://www.adsee.ai/ad-examples/youtube/brands/tushy) — est. spend $151K – $688K, 22 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates