--- title: "Huel YouTube Ads: 20+ Video Ad Examples | AdSee" description: "Browse 20+ top Huel YouTube video ads across 5 markets with 22.0M views. Discover performance metrics, ad creatives, and estimated spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/huel" --- # Huel YouTube Ads and Commercials Huel produces plant-based, nutritionally complete meal replacements, powders, and ready-to-drink shakes. With 20+ ads and 22.0M views across 5 markets, its YouTube video advertising highlights everyday nutrition, fitness routines, and retail availability for products like Daily Greens and Black Edition. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1870 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/10) - Company: HUEL LIMITED - Category: DTC — Plant-based meal replacements - Headquarters: United Kingdom - Estimated total YouTube ad spend: $66.0K – $1.1M (all-time, estimated range) - Ads indexed: 28 - Total views: 22.0M - Markets: 5 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR13378536979138871297?region=anywhere ## Most-viewed Huel YouTube ads Top 20 by views, list updated October 2026. 1. [Huel — My 30 Day Review](https://www.adsee.ai/ad-examples/youtube/dtc/huel-my-30-day-review-s42UR4fWf9I) — 4.6M views, 29s 2. [Huel — Fuel for a Balanced Life](https://www.adsee.ai/ad-examples/youtube/dtc/huel-fuel-for-a-balanced-life-OeC1u3tTmUk) — 2.4M views, 20s 3. [Huel Founder's Extreme Diet and Amazon Race Victory](https://www.adsee.ai/ad-examples/youtube/dtc/huel-founder-s-extreme-diet-and-amazon-race-victory-lqtfOckhV2g) — 2M views, 30s 4. [Huel — Exclusive Diet for Endurance Athlete](https://www.adsee.ai/ad-examples/youtube/dtc/huel-exclusive-diet-for-endurance-athlete-g_5ccnAi4vs) — 1.5M views, 30s 5. [Huel Sponsorship Announcement](https://www.adsee.ai/ad-examples/youtube/dtc/huel-sponsorship-announcement-YPtuY33Z-90) — 1.4M views, 33s 6. [Huel — Daily Greens & Ready-to-Drink Meals at Target](https://www.adsee.ai/ad-examples/youtube/dtc/huel-daily-greens-ready-to-drink-meals-at-target-or6uj09PPU0) — 1.2M views, 26s 7. [Huel Black Edition Vegan Protein Drink Haul at Target](https://www.adsee.ai/ad-examples/youtube/dtc/huel-black-edition-vegan-protein-drink-haul-at-target-7ghr6UhraHM) — 1.1M views, 29s 8. [Huel — Every fire needs its fuel](https://www.adsee.ai/ad-examples/youtube/dtc/huel-every-fire-needs-its-fuel-z0u46a_LVl8) — 982.8K views, 30s 9. [Huel — Easy Calorie Counting and Protein Shake](https://www.adsee.ai/ad-examples/youtube/dtc/huel-easy-calorie-counting-and-protein-shake-dCDVWEFXpCU) — 905.4K views, 12s 10. [Huel — Fueling Your Weekend Warrior](https://www.adsee.ai/ad-examples/youtube/dtc/huel-fueling-your-weekend-warrior-lVaRFgPNv98) — 850.4K views, 32s 11. [Huel — Convenient and Healthy Nutrition](https://www.adsee.ai/ad-examples/youtube/dtc/huel-convenient-and-healthy-nutrition-ZPRNhjk4XMA) — 770.8K views, 35s 12. [Huel — Daily Greens & Ready-to-Drink Meals at Target](https://www.adsee.ai/ad-examples/youtube/dtc/huel-daily-greens-ready-to-drink-meals-at-target-bBsbFHJF4C4) — 733K views, 26s 13. [Huel — Convenient Protein Meal Replacement](https://www.adsee.ai/ad-examples/youtube/dtc/huel-convenient-protein-meal-replacement-koNh-pU3TlQ) — 722.4K views, 26s 14. [Trying Viral Huel Daily Greens at Target](https://www.adsee.ai/ad-examples/youtube/dtc/trying-viral-huel-daily-greens-at-target-5eOObn0g7Hs) — 687.1K views, 30s 15. [Huel — Quick and Healthy Breakfast](https://www.adsee.ai/ad-examples/youtube/dtc/huel-quick-and-healthy-breakfast-iquJJA-DCj4) — 494.8K views, 16s 16. [Huel — Discipline over Motivation](https://www.adsee.ai/ad-examples/youtube/dtc/huel-discipline-over-motivation-vPb_9LDZtKQ) — 353.1K views, 24s 17. [Huel — Affordable and Protein-Rich Lunch Alternative](https://www.adsee.ai/ad-examples/youtube/dtc/huel-affordable-and-protein-rich-lunch-alternative-MmkGPJD8zcI) — 204.1K views, 21s 18. [Huel — Honest Opinion on Huel Black Edition](https://www.adsee.ai/ad-examples/youtube/dtc/huel-honest-opinion-on-huel-black-edition-vkDdLtOOZjs) — 116.9K views, 42s 19. [Huel — Stay on Track](https://www.adsee.ai/ad-examples/youtube/dtc/huel-stay-on-track-Y2b_e-6nr-8) — 106.4K views, 24s 20. [Huel - Black Edition Ready to Drink](https://www.adsee.ai/ad-examples/youtube/dtc/huel-black-edition-ready-to-drink-Z_Kn68Y8rfQ) — 104.6K views, 14s ## About Huel Huel is a British company that manufactures and sells plant-based, nutritionally complete meal replacements, powders, ready-to-drink shakes, and snacks. Founded in 2014 by Julian Hearn and James Collier, the brand produces convenient foods designed to supply essential vitamins, minerals, and macronutrients. Huel operates globally as a direct-to-consumer brand, serving markets across Europe, North America, and beyond. ## Huel YouTube ads — FAQ ### What is Huel? Huel is a British direct-to-consumer brand that produces plant-based, nutritionally complete meal replacements, powders, ready-to-drink shakes, and snacks. Based in the United Kingdom, the company makes convenient foods formulated with essential vitamins, minerals, and macronutrients. ### What are Huel's YouTube ads about? Huel's YouTube ads focus on product reviews, daily nutrition, and fitness fuel for endurance athletes and weekend warriors. Recurring topics highlight specific items like Daily Greens, the Black Edition vegan protein shake, and retail availability at Target. ### What ad formats does Huel use on YouTube? Huel uses a mix of horizontal videos and vertical Shorts-style spots, with horizontal formats being more common. Most of the video ads run between 16 and 30 seconds. ### In which languages does Huel advertise on YouTube? Huel advertises entirely in English across its YouTube video ads. ### How many YouTube ads does Huel run? AdSee has indexed 28 YouTube ads from Huel, with 22.0M views in total, shown in 5 countries. ### Where does Huel advertise on YouTube? Huel's YouTube ads in the AdSee library ran most often in the United Kingdom, the United States, Romania, Spain and Germany. ### How much does Huel spend on YouTube ads? AdSee estimates Huel's YouTube ad spend at $66.0K – $1.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Huel. ### What is Huel's most-viewed YouTube ad? The most-viewed Huel ad in the AdSee library is “Huel — My 30 Day Review”, with 4.6M views on YouTube. ### Where can I verify Huel's ads? Huel's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13378536979138871297?region=anywhere ## More top DTC advertisers - #1816 [Onecompress](https://www.adsee.ai/ad-examples/youtube/brands/onecompress) — est. spend $252K – $1.1M, 33 ads - #1829 [Guardian Bikes](https://www.adsee.ai/ad-examples/youtube/brands/guardian-bikes) — est. spend $68.2K – $1.1M, 33 ads - #1859 [fatty15](https://www.adsee.ai/ad-examples/youtube/brands/fatty15) — est. spend $444K – $1.1M, 37 ads - #1879 [Lovesac](https://www.adsee.ai/ad-examples/youtube/brands/lovesac) — est. spend $438K – $1.1M, 97 ads - #1891 [Oats Overnight](https://www.adsee.ai/ad-examples/youtube/brands/oats-overnight) — est. spend $436K – $1.1M, 30 ads - #1897 [SAGUARO](https://www.adsee.ai/ad-examples/youtube/brands/saguaro) — est. spend $108K – $1.1M, 35 ads - #1910 [Miura Golf](https://www.adsee.ai/ad-examples/youtube/brands/miura-golf) — est. spend $427K – $1.1M, 13 ads - #1913 [Liv Up](https://www.adsee.ai/ad-examples/youtube/brands/liv-up) — est. spend $112K – $1.1M, 18 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates