--- title: "Hometap YouTube Ads: 30+ Video Ad Examples | AdSee" description: "Explore 30+ Hometap YouTube video ads with 61.6M total views. See top creatives in the US market, compare messaging, and evaluate estimated spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/hometap" --- # Hometap YouTube Ads & Video Creative Examples Hometap provides home equity investments, giving homeowners cash upfront for a share of future value without monthly payments. Across 30+ YouTube ads in the US totaling 61.6M views, the brand's video campaigns focus on tapping home equity without selling or refinancing, funding small businesses, and comparing investments to traditional debt options like HELOCs. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #829 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5) - Company: Hometap Equity Partners, LLC - Category: Fintech — Home equity investment financing - Headquarters: United States - Estimated total YouTube ad spend: $1.2M – $3.1M (all-time, estimated range) - Ads indexed: 31 - Total views: 61.6M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR10129056222968545281?region=anywhere ## Most-viewed Hometap YouTube ads Top 20 by views, list updated October 2026. 1. [Hometap — Access Home Equity Without Selling or Refinancing](https://www.adsee.ai/ad-examples/youtube/fintech/hometap-access-home-equity-without-selling-or-refinancing-14Ppsj7pVCY) — 14.5M views, 46s 2. [Hometap — Home Equity Investment](https://www.adsee.ai/ad-examples/youtube/real-estate/hometap-home-equity-investment-sDG6JftNwZE) — 7.9M views, 58s 3. [Hometap — Home Equity Investment](https://www.adsee.ai/ad-examples/youtube/fintech/hometap-home-equity-investment-u7rGzR5Wzr8) — 4.4M views, 30s 4. [Hometap — Home Equity Investment vs. HELOC](https://www.adsee.ai/ad-examples/youtube/fintech/hometap-home-equity-investment-vs-heloc-sW4iB3ChTM4) — 3.6M views, 40s 5. [Hometap — Tap into Your Home Equity](https://www.adsee.ai/ad-examples/youtube/real-estate/hometap-tap-into-your-home-equity-2FrG0yv6070) — 3.4M views, 6s 6. [Hometap — Fund Your Small Business](https://www.adsee.ai/ad-examples/youtube/fintech/hometap-fund-your-small-business-D1t0l-mveP0) — 3.4M views, 6s 7. [Hometap — Home Equity Investment vs. HELOC](https://www.adsee.ai/ad-examples/youtube/fintech/hometap-home-equity-investment-vs-heloc-Gypcuu6NZmk) — 3.2M views, 40s 8. [Hometap — Home Equity Investment vs HELOC](https://www.adsee.ai/ad-examples/youtube/real-estate/hometap-home-equity-investment-vs-heloc-64d31tQaJ2Q) — 2.3M views, 39s 9. [Hometap — Home Equity Investments](https://www.adsee.ai/ad-examples/youtube/real-estate/hometap-home-equity-investments-3K8Ch4wH6D4) — 1.9M views, 48s 10. [Hometap — Access Home Equity Without Selling](https://www.adsee.ai/ad-examples/youtube/real-estate/hometap-access-home-equity-without-selling-EhKfLUD3aSA) — 1.8M views, 49s 11. [Hometap — Access Home Equity Without Selling](https://www.adsee.ai/ad-examples/youtube/fintech/hometap-access-home-equity-without-selling-N0IGO5Q22FQ) — 1.7M views, 50s 12. [Hometap — Access Home Equity](https://www.adsee.ai/ad-examples/youtube/real-estate/hometap-access-home-equity-AI997K-QL4A) — 1.4M views, 50s 13. [Hometap — Access Home Equity](https://www.adsee.ai/ad-examples/youtube/fintech/hometap-access-home-equity-kdaM_P3IMj0) — 1.3M views, 49s 14. [Hometap — Home Equity Investment](https://www.adsee.ai/ad-examples/youtube/fintech/hometap-home-equity-investment-rmqQ4QSeBfg) — 1.3M views, 51s 15. [Hometap — Access Home Equity Without Selling](https://www.adsee.ai/ad-examples/youtube/real-estate/hometap-access-home-equity-without-selling-OM5kB-nv0Mg) — 1.2M views, 50s 16. [Hometap — Tap into your home equity for education](https://www.adsee.ai/ad-examples/youtube/fintech/hometap-tap-into-your-home-equity-for-education-XQ8trE-nZAQ) — 1.2M views, 15s 17. [Hometap — Home Equity Investment vs HELOC](https://www.adsee.ai/ad-examples/youtube/fintech/hometap-home-equity-investment-vs-heloc--LCdKd5NrPI) — 1.1M views, 40s 18. [Hometap Home Equity Investment Explained](https://www.adsee.ai/ad-examples/youtube/fintech/hometap-home-equity-investment-explained-ZsakSi7VRxU) — 1M views, 47s 19. [Hometap — HELOC vs Home Equity Investment](https://www.adsee.ai/ad-examples/youtube/real-estate/hometap-heloc-vs-home-equity-investment-dX2jSYiMGB8) — 978.4K views, 43s 20. [Hometap — Home Equity Investment](https://www.adsee.ai/ad-examples/youtube/real-estate/hometap-home-equity-investment-_s40A2zGqTY) — 523.2K views, 30s ## About Hometap Founded in 2017 and headquartered in Boston, Massachusetts, Hometap is a financial technology company that provides home equity investments (HEIs) to homeowners across the United States. The platform offers cash upfront in exchange for a minority share of the home's future value, serving as an alternative to traditional debt options without requiring monthly payments or interest. ## Hometap YouTube ads — FAQ ### What is Hometap? Hometap is a Boston-based financial technology company providing home equity investments. It offers homeowners cash upfront in exchange for a minority share of their home's future value, serving as an alternative to traditional debt without monthly payments or interest. ### What are Hometap's YouTube ads about? Hometap's YouTube ads focus on accessing home equity without selling or refinancing. Common themes include explaining home equity investments, comparing them to HELOCs, and using the funds for goals such as financing a small business. ### What video formats does Hometap use on YouTube? Hometap utilizes an even mix of vertical Shorts and standard horizontal video ads. Most of its video creatives run between 31 and 60 seconds, with a smaller portion running 30 seconds or shorter. ### In which languages does Hometap advertise on YouTube? Hometap advertises entirely in English on YouTube for its audience in the United States. ### How many YouTube ads does Hometap run? AdSee has indexed 31 YouTube ads from Hometap, with 61.6M views in total, shown in 1 country. ### Where does Hometap advertise on YouTube? Hometap's YouTube ads in the AdSee library ran most often in the United States. ### How much does Hometap spend on YouTube ads? AdSee estimates Hometap's YouTube ad spend at $1.2M – $3.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Hometap. ### What is Hometap's most-viewed YouTube ad? The most-viewed Hometap ad in the AdSee library is “Hometap — Access Home Equity Without Selling or Refinancing”, with 14.6M views on YouTube. ### Where can I verify Hometap's ads? Hometap's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR10129056222968545281?region=anywhere ## More top Fintech advertisers - #768 [TopCashback](https://www.adsee.ai/ad-examples/youtube/brands/topcashback) — est. spend $1.4M – $3.3M, 47 ads - #777 [BBVA](https://www.adsee.ai/ad-examples/youtube/brands/bbva) — est. spend $868K – $3.3M, 38 ads - #801 [banco BV](https://www.adsee.ai/ad-examples/youtube/brands/banco-bv) — est. spend $1.1M – $3.2M, 345 ads - #804 [Goat Funded Trader](https://www.adsee.ai/ad-examples/youtube/brands/goat-funded-trader) — est. spend $128K – $3.2M, 29 ads - #819 [Qonto](https://www.adsee.ai/ad-examples/youtube/brands/qonto) — est. spend $580K – $3.1M, 47 ads - #848 [Taptap Send](https://www.adsee.ai/ad-examples/youtube/brands/taptap-send) — est. spend $181K – $3.0M, 35 ads - #850 [BNP Paribas](https://www.adsee.ai/ad-examples/youtube/brands/bnp-paribas) — est. spend $890K – $3.0M, 63 ads - #883 [BNP Paribas Bank Polska](https://www.adsee.ai/ad-examples/youtube/brands/bnp-paribas-bank-polska) — est. spend $527K – $2.8M, 61 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates