--- title: "HOKA YouTube Ads: 30+ Video Ad Examples | AdSee" description: "Explore HOKA YouTube ads with 57.0M views across 12 markets. See estimated ad spend ranges, top video creatives, and performance data." url: "https://www.adsee.ai/ad-examples/youtube/brands/hoka" --- # HOKA YouTube ads and video creative examples HOKA is a global performance footwear and apparel brand known for its cushioned running and hiking shoes. Across 12 markets, its video advertising library features 30+ ads with over 57.0M views, driven primarily by its Together We Fly Higher campaign creatives. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1073 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/6) - Company: Deckers Outdoor Corporation - Category: DTC — Athletic footwear and apparel - Headquarters: United States - Estimated total YouTube ad spend: $285K – $2.3M (all-time, estimated range) - Ads indexed: 32 - Total views: 57.0M - Markets: 12 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR07051405022273208321?region=anywhere ## Most-viewed HOKA YouTube ads Top 20 by views, list updated October 2026. 1. [Hoka — Together We Fly Higher](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-together-we-fly-higher-tipvds9MLQI) — 10.7M views, 6s 2. [HOKA — Together We Fly Higher](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-together-we-fly-higher-gxMVk8BCnQ4) — 10.5M views, 15s 3. [HOKA — Together We Fly Higher](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-together-we-fly-higher-K05CSd0-TwY) — 5.1M views, 15s 4. [HOKA — Together We Fly Higher](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-together-we-fly-higher-q-vHIvciqHM) — 4.2M views, 15s 5. [HOKA — Together We Fly Higher](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-together-we-fly-higher-9ziQ3PIqWPc) — 3.8M views, 6s 6. [HOKA — Together We Fly Higher](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-together-we-fly-higher-uwWtqfvzdqg) — 3.6M views, 6s 7. [HOKA — Together We Fly Higher](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-together-we-fly-higher-lg_TCND2Avs) — 3.6M views, 6s 8. [HOKA - Together We Fly Higher](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-together-we-fly-higher-73mDLkpgJL8) — 2.7M views, 6s 9. [HOKA — Together We Fly Higher](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-together-we-fly-higher-Xv4zgHFedmo) — 2.5M views, 30s 10. [Hoka — Together We Fly Higher](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-together-we-fly-higher-m-i64yMRabM) — 2.4M views, 30s 11. [HOKA — Together We Fly Higher](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-together-we-fly-higher-h_f9_8u9lGM) — 1.7M views, 6s 12. [Hoka — Together We Fly Higher](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-together-we-fly-higher-LM0-Hai1xB0) — 1.6M views, 15s 13. [Hoka — Fly Human Fly](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-fly-human-fly-QwZKsu-x5e0) — 1.5M views, 15s 14. [HOKA — Fly Human Fly](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-fly-human-fly-yGsoIT5s7W8) — 492.8K views, 30s 15. [Hoka — Cielo X1 3.0](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-cielo-x1-3-0-Y8yH_g3ddEU) — 288.1K views, 15s 16. [HOKA CIELO X1 3.0 - Speed of Light](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-cielo-x1-3-0-speed-of-light-XhmslGz3rC0) — 283.7K views, 17s 17. [Hoka — Cielo X1 3.0](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-cielo-x1-3-0-q1C7tIZXMug) — 258.6K views, 15s 18. [Hoka — We Are All Born to Fly](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-we-are-all-born-to-fly-Ny-oMRXMLTA) — 251.5K views, 15s 19. [Hoka — Clifton 9 Running Shoes](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-clifton-9-running-shoes-ubmBQSksLQY) — 211.2K views, 30s 20. [HOKA CIELO X1 3.0 - Speed of Light](https://www.adsee.ai/ad-examples/youtube/dtc/hoka-cielo-x1-3-0-speed-of-light-ip8Al8RyWAc) — 159.4K views, 15s ## About HOKA HOKA is a global performance footwear and apparel brand best known for its maximalist cushioned running and hiking shoes. Founded in France in 2009 by Jean-Luc Diard and Nicolas Mermoud, the brand was acquired in 2013 by Deckers Outdoor Corporation. It sells road running, trail running, walking, and lifestyle footwear alongside outdoor apparel to customers worldwide. ## HOKA YouTube ads — FAQ ### What does HOKA advertise on YouTube? HOKA advertises performance footwear and apparel, specializing in maximalist cushioned running, trail running, walking, and hiking shoes. The brand operates under Deckers Outdoor Corporation and promotes its athletic gear to audiences globally. ### What are HOKA's YouTube ads about? HOKA's YouTube ads consistently feature the theme "Together We Fly Higher," highlighting the brand's running and athletic footwear messaging. ### What ad formats does HOKA use on YouTube? HOKA relies mainly on short horizontal video ads lasting up to 15 seconds, complemented by a smaller mix of vertical Shorts and spots up to 30 seconds. ### In which languages does HOKA advertise on YouTube? HOKA advertises primarily in English, with a smaller portion of its YouTube ads running in French. ### How many YouTube ads does HOKA run? AdSee has indexed 32 YouTube ads from HOKA, with 57.0M views in total, shown in 12 countries. ### Where does HOKA advertise on YouTube? HOKA's YouTube ads in the AdSee library ran most often in Germany, the United Kingdom, Italy, France and the Netherlands. In total they were shown in 12 countries. ### How much does HOKA spend on YouTube ads? AdSee estimates HOKA's YouTube ad spend at $285K – $2.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by HOKA. ### What is HOKA's most-viewed YouTube ad? The most-viewed HOKA ad in the AdSee library is “Hoka — Together We Fly Higher”, with 10.8M views on YouTube. ### Where can I verify HOKA's ads? HOKA's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07051405022273208321?region=anywhere ## More top DTC advertisers - #1059 [ARNE](https://www.adsee.ai/ad-examples/youtube/brands/arne) — est. spend $92.5K – $2.3M, 60 ads - #1064 [Lectric eBikes](https://www.adsee.ai/ad-examples/youtube/brands/lectric-ebikes) — est. spend $92.0K – $2.3M, 30 ads - #1068 [Manucurist](https://www.adsee.ai/ad-examples/youtube/brands/manucurist) — est. spend $275K – $2.3M, 18 ads - #1069 [XPPen](https://www.adsee.ai/ad-examples/youtube/brands/xppen) — est. spend $114K – $2.3M, 59 ads - #1071 [MANSCAPED](https://www.adsee.ai/ad-examples/youtube/brands/manscaped) — est. spend $137K – $2.3M, 35 ads - #1078 [Big Fig Mattress](https://www.adsee.ai/ad-examples/youtube/brands/big-fig-mattress) — est. spend $908K – $2.3M, 98 ads - #1087 [HelloFresh](https://www.adsee.ai/ad-examples/youtube/brands/hellofresh-2) — est. spend $846K – $2.3M, 21 ads - #1089 [Warby Parker](https://www.adsee.ai/ad-examples/youtube/brands/warby-parker) — est. spend $180K – $2.3M, 29 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates