---
title: "Heelys YouTube Ads: 20+ Commercials & Examples | AdSee"
description: "Browse 20+ Heelys YouTube ads with 17.2M views across 8 markets. See top video campaigns, creative themes, and estimated spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/heelys"
---

# Heelys YouTube Ads and Commercial Examples

Heelys is an American footwear brand known for its sneakers with removable wheels in the heels, alongside activewear and accessories. Its YouTube advertising spans 20+ ads and 17.2M views across 8 markets. Video campaigns spotlight movement and skate shoes, featuring themes like Take the Wheel and the Heelys x Ed Hardy Collaboration.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2210 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/12)
- Company: BBC International LLC
- Category: Retail Ecommerce — Wheeled footwear and roller shoes
- Headquarters: United States
- Estimated total YouTube ad spend: $86.1K – $861K (all-time, estimated range)
- Ads indexed: 22
- Total views: 17.2M
- Markets: 8 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR14959652566944710657?region=anywhere

## Most-viewed Heelys YouTube ads

Top 20 by views, list updated October 2026.

1. [Heelys — Take the Wheel](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-take-the-wheel-736kq_pPRsU) — 4.7M views, 45s
2. [Heelys — Take The Wheel](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-take-the-wheel-V2fPaZMLS0k) — 3.3M views, 19s
3. [Heelys — Fun and Movement](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-fun-and-movement-dy_jjFY_nLA) — 3.2M views, 15s
4. [Heelys — Skate Shoes](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-skate-shoes-WLvb9osJ0U0) — 2.4M views, 19s
5. [Heelys x Ed Hardy Collaboration](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-x-ed-hardy-collaboration-DNeny9dJLXI) — 683.1K views, 33s
6. [Heelys — Youthful Urban Footwear Showcase](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-youthful-urban-footwear-showcase-zOhJR27olWU) — 398.4K views, 11s
7. [Heelys — 20% Off Sale](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-20-off-sale-Vgz46cfTRrc) — 352.6K views, 12s
8. [Heelys — Don't Believe Me Just Watch](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-don-t-believe-me-just-watch-imbOLwvwx8s) — 322K views, 19s
9. [Heelys — Take The Wheel](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-take-the-wheel-0tWZL7Y376Q) — 311.5K views, 45s
10. [Heelys — Take the Wheel](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-take-the-wheel-gaAoho6COes) — 283K views, 19s
11. [Heelys - Urban Style](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/heelys-urban-style-7NvqU-X8Oqo) — 209.6K views, 14s
12. [Heelys Day Sale - Up to 25% Off](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-day-sale-up-to-25-off-QCNqPO2TEM0) — 131.7K views, 12s
13. [Reebok — Urban Night Life](https://www.adsee.ai/ad-examples/youtube/dtc/reebok-urban-night-life-e9VwXp4X9wA) — 131.2K views, 16s
14. [Heelys - Shoe Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-shoe-advertisement-Hx8pL6QCNgA) — 126.9K views, 11s
15. [Heelys x Minecraft Wheeled Shoes](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-x-minecraft-wheeled-shoes-0GVEjVnpojs) — 87.5K views, 22s
16. [Reebok x Heelys Collaboration Shoes Showcase](https://www.adsee.ai/ad-examples/youtube/dtc/reebok-x-heelys-collaboration-shoes-showcase-Pfmk2RBuTgw) — 83.2K views, 21s
17. [Heelys — Skate Shoes](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-skate-shoes-HUJo6CrIc-E) — 66.2K views, 19s
18. [Hello Kitty x Heelys Collaboration](https://www.adsee.ai/ad-examples/youtube/dtc/hello-kitty-x-heelys-collaboration-80NcFbfu5P4) — 65.2K views, 18s
19. [Heelys Shoes - Various Styles](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-shoes-various-styles-k5-GXzYQZ90) — 53.8K views, 16s
20. [Heelys — Take The Wheel](https://www.adsee.ai/ad-examples/youtube/dtc/heelys-take-the-wheel-64jvXHGr7Hs) — 47.8K views, 45s

## About Heelys

Heelys is an American footwear brand known for its sneakers featuring removable wheels in the heels, allowing wearers to alternate between walking and rolling. Invented in 1999 by Roger Adams, the brand offers wheeled shoes, activewear, and accessories primarily for children and young adults. The brand is owned by footwear company BBC International LLC, which acquired it in 2021.

## Heelys YouTube ads — FAQ

### What is Heelys and what does it sell?

Heelys is an American footwear brand owned by BBC International LLC that sells sneakers with removable wheels in the heels. The brand offers wheeled shoes, activewear, and accessories designed for alternating between walking and rolling.

### What are Heelys's YouTube ads about?

Heelys's YouTube ads focus on its wheeled skate shoes, movement, and youth urban footwear styles. Recurring themes include its 'Take the Wheel' campaigns, promotional sales events, and brand partnerships such as the Ed Hardy collaboration.

### What ad formats does Heelys use on YouTube?

Heelys relies predominantly on horizontal video ads, alongside some vertical formats. Most videos are mid-length spots running between 16 and 30 seconds, with shorter clips under 15 seconds making up the rest.

### In which languages does Heelys advertise on YouTube?

Heelys advertises exclusively in English on YouTube, catering to audiences from its base in the United States.

### How many YouTube ads does Heelys run?

AdSee has indexed 22 YouTube ads from Heelys, with 17.2M views in total, shown in 8 countries.

### Where does Heelys advertise on YouTube?

Heelys's YouTube ads in the AdSee library ran most often in the United States, Germany, the United Kingdom, Ireland and the Netherlands. In total they were shown in 8 countries.

### How much does Heelys spend on YouTube ads?

AdSee estimates Heelys's YouTube ad spend at $86.1K – $861K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Heelys.

### What is Heelys's most-viewed YouTube ad?

The most-viewed Heelys ad in the AdSee library is “Heelys — Take the Wheel”, with 4.8M views on YouTube.

### Where can I verify Heelys's ads?

Heelys's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR14959652566944710657?region=anywhere

## More top Retail Ecommerce advertisers

- #2199 [Rituals](https://www.adsee.ai/ad-examples/youtube/brands/rituals) — est. spend $124K – $867K, 55 ads
- #2202 [Bang & Olufsen](https://www.adsee.ai/ad-examples/youtube/brands/bang-olufsen) — est. spend $86.5K – $865K, 50 ads
- #2209 [SMYK](https://www.adsee.ai/ad-examples/youtube/brands/smyk) — est. spend $199K – $862K, 101 ads
- #2212 [Kwik Trip](https://www.adsee.ai/ad-examples/youtube/brands/kwik-trip) — est. spend $344K – $860K, 89 ads
- #2214 [Paulmann](https://www.adsee.ai/ad-examples/youtube/brands/paulmann) — est. spend $98.1K – $859K, 132 ads
- #2217 [Atida eFarma](https://www.adsee.ai/ad-examples/youtube/brands/atida-efarma) — est. spend $343K – $858K, 12 ads
- #2219 [Bemol](https://www.adsee.ai/ad-examples/youtube/brands/bemol) — est. spend $285K – $856K, 66 ads
- #2220 [Americanas](https://www.adsee.ai/ad-examples/youtube/brands/americanas) — est. spend $285K – $856K, 38 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates