--- title: "got2b YouTube Ads: 40+ Video Ad Examples | AdSee" description: "Browse 40+ got2b YouTube video ads with 115M views across Germany. Explore top styling tutorials, product spots, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/got2b" --- # got2b YouTube ads and video campaign examples got2b is a hair styling, coloration, and cosmetics brand owned by Henkel AG & Co. KGaA. The collection features 40+ YouTube ads with 115M views in Germany, highlighting products like styling paste, hairspray, and brow glue. Its video campaigns focus on styling tutorials and product showcases designed to help consumers achieve diverse hair looks. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #825 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5) - Company: Henkel AG & Co. KGaA - Category: Retail Ecommerce — Hair styling and coloration products - Headquarters: Germany - Estimated total YouTube ad spend: $1.3M – $3.1M (all-time, estimated range) - Ads indexed: 45 - Total views: 115M - Markets: 1 countries the ads ran in ## Most-viewed got2b YouTube ads Top 20 by views, list updated October 2026. 1. [got2b Strandmatte Matt-Paste: Texture on the Go](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-strandmatte-matt-paste-texture-on-the-go-1AjIQAkwCqk) — 8.9M views, 6s 2. [got2b Volumania Haarspray - Für Volumen Lovers](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-volumania-haarspray-f-r-volumen-lovers-osgExifZs8M) — 7M views, 6s 3. [got2b — Powderfull Styling Powder](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-powderfull-styling-powder-xoq2xVKffKE) — 5.9M views, 6s 4. [got2b - For Whoever You Want 2B](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-for-whoever-you-want-2b-mZAMg2Tedik) — 5.3M views, 15s 5. [got2b Spray Glue - Ultra Strong Hold & Gentle Care](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-spray-glue-ultra-strong-hold-gentle-care-esyyN1S62p4) — 5.3M views, 6s 6. [got2b — Kleber Brow Lift](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-kleber-brow-lift-IkQa5NS2yyg) — 4.8M views, 6s 7. [got2b - Super Sleek Haarstyle Tutorial](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-super-sleek-haarstyle-tutorial-vtv0tppiHjo) — 4.7M views, 15s 8. [got2b - Hair Styling Tutorial](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-hair-styling-tutorial-znvazKZM578) — 4.4M views, 15s 9. [got2b - Styling for Whoever You Want 2B](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-styling-for-whoever-you-want-2b-Vdv63x_-7nU) — 4.3M views, 15s 10. [got2b Curlz - For Whoever You Want 2B](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-curlz-for-whoever-you-want-2b-cKqgERCW6zg) — 4.1M views, 15s 11. [got2b — Step by Step Curl Tutorial](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-step-by-step-curl-tutorial-oD6-t6ew4qw) — 4M views, 15s 12. [got2b Schutzengel — Hitzeschutz & Frizz-Kontrolle](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-schutzengel-hitzeschutz-frizz-kontrolle-GTqH1jxItd8) — 4M views, 6s 13. [got2b Curlz: Curly Hair Routine](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-curlz-curly-hair-routine-Za0zluNc5mw) — 4M views, 15s 14. [got2b — Kleber Wax Stick](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-kleber-wax-stick-L-c2NJAt3JI) — 3.6M views, 10s 15. [got2b — Kleber Wax Stick](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-kleber-wax-stick-EN1mK_qjoMo) — 3.4M views, 10s 16. [Hairstyle Transformation in 10 Minutes with got2b Glue Remover](https://www.adsee.ai/ad-examples/youtube/dtc/hairstyle-transformation-in-10-minutes-with-got2b-glue-remov-9PmQI-LZCbI) — 3.4M views, 21s 17. [got2b Brow Lift: DIY Brow Lifting at Home](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-brow-lift-diy-brow-lifting-at-home-lW-UNVvbkMw) — 3.4M views, 20s 18. [got2b — Styling Reset for Hair](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-styling-reset-for-hair-rqN6FJwQplw) — 3.4M views, 29s 19. [got2b — KLEBER-REMOVER](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-kleber-remover-pK2sJ8YFm7Y) — 3.3M views, 15s 20. [got2b — Mein Geheimnis für perfekte Curls](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-mein-geheimnis-f-r-perfekte-curls-3sPMDFwyJH8) — 3.3M views, 20s ## About got2b got2b is a hair styling, hair coloration, and cosmetics brand targeted primarily at Gen Z and youth consumers. First launched in 2001 in the United States, the brand is owned by German consumer goods giant Henkel AG & Co. KGaA. The domain got2b.de serves as the brand's official website and product portal for the German market. ## got2b YouTube ads — FAQ ### What is got2b? got2b is a hair styling, coloration, and cosmetics brand owned by Henkel AG & Co. KGaA. Originally launched in the United States, it offers styling products aimed primarily at younger consumers. ### What are got2b's YouTube ads about? got2b's YouTube ads focus on hair styling products and tutorials, highlighting items like matte paste, hairspray, styling powder, brow lift glue, and curl products under the theme of styling for whoever you want to be. ### What video formats does got2b use for YouTube ads? got2b runs a combination of horizontal videos and vertical Shorts-style ads, with the vast majority being short spots up to 15 seconds long. ### In which languages does got2b advertise on YouTube? got2b advertises exclusively in German on YouTube for its German market audience. ### How many YouTube ads does got2b run? AdSee has indexed 45 YouTube ads from got2b, with 115M views in total, shown in 1 country. ### Where does got2b advertise on YouTube? got2b's YouTube ads in the AdSee library ran most often in Germany. ### How much does got2b spend on YouTube ads? AdSee estimates got2b's YouTube ad spend at $1.3M – $3.1M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by got2b. ### What is got2b's most-viewed YouTube ad? The most-viewed got2b ad in the AdSee library is “got2b Strandmatte Matt-Paste: Texture on the Go”, with 9.0M views on YouTube. ## More top Retail Ecommerce advertisers - #818 [takealot.com](https://www.adsee.ai/ad-examples/youtube/brands/takealot-com) — est. spend $62.8K – $3.1M, 14 ads - #820 [Patagonia](https://www.adsee.ai/ad-examples/youtube/brands/patagonia) — est. spend $125K – $3.1M, 140 ads - #823 [Blessed Family Gifts](https://www.adsee.ai/ad-examples/youtube/brands/blessed-family-gifts) — est. spend $1.2M – $3.1M, 12 ads - #826 [Boulanger](https://www.adsee.ai/ad-examples/youtube/brands/boulanger) — est. spend $442K – $3.1M, 42 ads - #827 [B&Q](https://www.adsee.ai/ad-examples/youtube/brands/b-q) — est. spend $290K – $3.1M, 36 ads - #834 [Vinted](https://www.adsee.ai/ad-examples/youtube/brands/vinted-6) — est. spend $297K – $3.1M, 52 ads - #835 [4WD Supacentre](https://www.adsee.ai/ad-examples/youtube/brands/4wd-supacentre) — est. spend $461K – $3.1M, 23 ads - #836 [Falabella](https://www.adsee.ai/ad-examples/youtube/brands/falabella) — est. spend $307K – $3.1M, 107 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates