---
title: "GMF YouTube Ads: Top Video Commercials | AdSee"
description: "Explore GMF YouTube video ads with view counts, target markets, and estimated spend. See top commercials for auto and home insurance."
url: "https://www.adsee.ai/ad-examples/youtube/brands/gmf"
---

# GMF YouTube ads and commercial campaigns

GMF is a French mutual insurance company offering auto, home, health, life, and personal protection coverage. In this collection of 20+ ads across 2 markets, its video campaigns total 15.4M views. The commercials frequently highlight core offerings like auto and home insurance alongside special promotional discounts.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #3497 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/18)
- Company: GMF ASSURANCES
- Category: Insurance — Mutual insurance services
- Headquarters: France
- Estimated total YouTube ad spend: $123K – $416K (all-time, estimated range)
- Ads indexed: 21
- Total views: 15.4M
- Markets: 2 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR05365863790065745921?region=anywhere

## Most-viewed GMF YouTube ads

Top 20 by views, list updated October 2026.

1. [GMF — Assurément Humain](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assur-ment-humain-nyKk0IkF9Bw) — 3.4M views, 20s
2. [GMF — Assurance Habitation](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-habitation-HLxFXT2kp58) — 1.1M views, 20s
3. [GMF - Assurance Protection Juridique](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-protection-juridique-Q8kShiZFZac) — 1.1M views, 20s
4. [GMF — Assurance Habitation](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-habitation-hvfTsge2riY) — 1.1M views, 20s
5. [GMF — Assurance Auto](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-auto-BDSZJhcpDo0) — 1.1M views, 20s
6. [GMF Assurance Auto — 2 mois offerts](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-auto-2-mois-offerts-kEQdaoLbYO4) — 1.1M views, 20s
7. [GMF — Assurance Auto](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-auto-5P92vMiP2kg) — 963.1K views, 20s
8. [GMF — Assurance Habitation et Auto](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-habitation-et-auto-i0CrCJyVHdQ) — 510.3K views, 20s
9. [GMF — Assurance Habitation et Offre Spéciale](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-habitation-et-offre-sp-ciale-fVn-_bNYu8I) — 507.9K views, 20s
10. [GMF — Assurance Complémentaire Santé](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-compl-mentaire-sant-Nb-Szk7MoGk) — 501.6K views, 20s
11. [GMF — Assurance Protection Juridique](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-protection-juridique-l86kmKE7egs) — 499.8K views, 20s
12. [GMF Auto Pass — 2 mois offerts](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-auto-pass-2-mois-offerts-AfHyiHKTvdM) — 493.8K views, 20s
13. [GMF - Assurance Habitation et Offre Spéciale](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-habitation-et-offre-sp-ciale--nUIrFEAkyY) — 493.5K views, 20s
14. [GMF - Assurance Auto et Habitation](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-auto-et-habitation-R1Le6cEvDSc) — 490.3K views, 20s
15. [GMF — Assurance Habitation et Offre Spéciale](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-habitation-et-offre-sp-ciale-Sx9pc24Ptg8) — 441.6K views, 20s
16. [GMF — Assurance Auto](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-auto-3GL8dppCnnM) — 434.3K views, 20s
17. [GMF — Assurance Protection Juridique](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-protection-juridique-cuqQo_-DOAY) — 329.3K views, 20s
18. [GMF Assurance Auto : Assistance et véhicule de remplacement](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-assurance-auto-assistance-et-v-hicule-de-remplacement-Idwg2CtPUy8) — 313.5K views, 20s
19. [GMF: Making Rugby Accessible for 40 Years](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-making-rugby-accessible-for-40-years-Tl3dQv6VdSI) — 278.8K views, 24s
20. [GMF Auto Insurance - 2 Months Offered](https://www.adsee.ai/ad-examples/youtube/insurance/gmf-auto-insurance-2-months-offered-gOuNWRnoELE) — 175.7K views, 12s

## About GMF

GMF (Garantie Mutuelle des Fonctionnaires) is a French mutual insurance company providing auto, home, health, life, and personal protection insurance. Founded in 1934 to serve public sector employees, it now offers insurance products to both civil servants and the general public across France. The company serves over 3.5 million policyholders and operates as part of the Covéa mutual insurance group.

## GMF YouTube ads — FAQ

### What is GMF?

GMF is a French mutual insurance company that provides auto, home, health, life, and personal protection insurance. Originally created to serve public sector employees, GMF now offers insurance coverage to both civil servants and the broader public in France.

### What are GMF's YouTube ads about?

GMF's YouTube ads highlight various coverage options, particularly auto, home, legal protection, and supplemental health insurance. Several campaigns feature promotional offers, such as two months free on auto policies, alongside the brand's core theme of being assuredly human.

### What video ad formats does GMF use on YouTube?

GMF relies primarily on horizontal video ads, with only a small share of vertical formats. The vast majority of GMF's video spots run between 16 and 30 seconds in length.

### In which languages does GMF advertise on YouTube?

GMF advertises exclusively in French on YouTube, targeting its domestic audience in France.

### How many YouTube ads does GMF run?

AdSee has indexed 21 YouTube ads from GMF, with 15.4M views in total, shown in 2 countries.

### Where does GMF advertise on YouTube?

GMF's YouTube ads in the AdSee library ran most often in France and Germany.

### How much does GMF spend on YouTube ads?

AdSee estimates GMF's YouTube ad spend at $123K – $416K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by GMF.

### What is GMF's most-viewed YouTube ad?

The most-viewed GMF ad in the AdSee library is “GMF — Assurément Humain”, with 3.4M views on YouTube.

### Where can I verify GMF's ads?

GMF's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05365863790065745921?region=anywhere

## More top Insurance advertisers

- #3368 [National Protection Plan](https://www.adsee.ai/ad-examples/youtube/brands/national-protection-plan) — est. spend $174K – $442K, 13 ads
- #3419 [Waggel](https://www.adsee.ai/ad-examples/youtube/brands/waggel) — est. spend $175K – $431K, 13 ads
- #3433 [Amtex Insurance](https://www.adsee.ai/ad-examples/youtube/brands/amtex-insurance) — est. spend $25.7K – $429K, 12 ads
- #3447 [Nation Wide Benefits](https://www.adsee.ai/ad-examples/youtube/brands/nation-wide-benefits) — est. spend $170K – $425K, 16 ads
- #3462 [VHV Versicherungen](https://www.adsee.ai/ad-examples/youtube/brands/vhv-versicherungen) — est. spend $172K – $422K, 11 ads
- #3507 [POP Vakuutus](https://www.adsee.ai/ad-examples/youtube/brands/pop-vakuutus) — est. spend $165K – $412K, 30 ads
- #3586 [LifeSearch](https://www.adsee.ai/ad-examples/youtube/brands/lifesearch) — est. spend $159K – $392K, 29 ads
- #3591 [Alfa Insurance](https://www.adsee.ai/ad-examples/youtube/brands/alfa-insurance) — est. spend $157K – $391K, 15 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates
