--- title: "GitLab YouTube Ads: Top Video Commercials & Spend | AdSee" description: "Explore GitLab YouTube video ads with 14.0M views across 21 markets. Review top campaigns, estimated ad spend ranges, and creative formats." url: "https://www.adsee.ai/ad-examples/youtube/brands/gitlab" --- # GitLab YouTube Ads: Top Video Campaigns and Spend GitLab operates a DevSecOps platform enabling software teams to manage code hosting, continuous integration, and security scanning across the development lifecycle. Its YouTube advertising spans 21 markets and 17 video ads with 14.0M views. The campaigns highlight themes around switching platforms, connecting development workflows, and incorporating AI into the software lifecycle. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2525 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/13) - Company: GitLab Inc. - Category: SaaS — DevSecOps software platform - Headquarters: United States - Estimated total YouTube ad spend: $69.9K – $699K (all-time, estimated range) - Ads indexed: 17 - Total views: 14.0M - Markets: 21 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR12514272529914789889?region=anywhere ## Most-viewed GitLab YouTube ads Top 17 by views, list updated October 2026. 1. [GitLab — AI for the entire software lifecycle](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-ai-for-the-entire-software-lifecycle-PtoovbLF9oI) — 3.2M views, 15s 2. [GitLab — The Alternative to a Ruined GitHub](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-the-alternative-to-a-ruined-github--y1nT1kWTdM) — 2.7M views, 15s 3. [GitLab Orbit — Connects Code, Pipelines, Deployments, and More](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-orbit-connects-code-pipelines-deployments-and-more-EWU5OFl4jLA) — 1.6M views, 15s 4. [GitLab — Switch from GitHub](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-switch-from-github-TyUKvdeCYwI) — 1.3M views, 7s 5. [GitLab — You know what to do](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-you-know-what-to-do-YyssmQA_wi8) — 1.3M views, 15s 6. [GitLab — The Switch](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-the-switch-lpmt772bRas) — 1.2M views, 15s 7. [GitLab — Switch from GitHub](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-switch-from-github-SYRyTIvBJqo) — 726.2K views, 7s 8. [GitLab TRANSCEND: Context Changes Everything](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-transcend-context-changes-everything-KKHnyGPgHsU) — 594.7K views, 15s 9. [GitLab — Switch](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-switch-aby9XZHJr2U) — 432.3K views, 7s 10. [GitLab — Switch from GitHub](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-switch-from-github-IovLAgBEvA4) — 192K views, 6s 11. [GitLab — Transcend: Context Changes Everything](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-transcend-context-changes-everything-3Sb1aRp2reU) — 88.6K views, 15s 12. [GitLab — Switch from GitHub](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-switch-from-github-mceTHt49m5g) — 83.3K views, 6s 13. [GitLab TRANSCEND: Context changes everything.](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-transcend-context-changes-everything-gdy3x5N0Hi0) — 79.3K views, 15s 14. [GitLab — Switch](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-switch-OJnPPrD6gtU) — 67.5K views, 6s 15. [GitLab TRANSCEND — Context changes everything.](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-transcend-context-changes-everything-2kVXDNZb8TI) — 39.8K views, 15s 16. [GitLab TRANSCEND — Context Changes Everything](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-transcend-context-changes-everything-80FYK3t4ano) — 39.1K views, 15s 17. [GitLab — Transcend](https://www.adsee.ai/ad-examples/youtube/saas/gitlab-transcend-vrdEcG4v1C4) — 30.1K views, 15s ## About GitLab GitLab provides a DevSecOps platform that enables software teams to manage the complete development lifecycle, including code hosting, continuous integration, and security scanning. Founded in 2011, the company operates as a remote-first organization headquartered in San Francisco, California. Its open-core solution serves individual developers, enterprise IT teams, and organizations globally. ## GitLab YouTube ads — FAQ ### What is GitLab? GitLab is a DevSecOps software platform headquartered in the United States. Founded in 2011, GitLab Inc. provides an open-core solution that enables software teams to manage code hosting, continuous integration, security scanning, and the entire development lifecycle. ### What are GitLab's YouTube ads about? GitLab's YouTube ads highlight features such as artificial intelligence across the software development lifecycle, switching platforms, and tools like GitLab Orbit to connect code, pipelines, and deployments. ### What video formats does GitLab use for YouTube ads? GitLab relies almost entirely on short, 15-second horizontal video spots, with a small portion created as vertical videos. ### In which languages does GitLab advertise on YouTube? GitLab advertises entirely in English in its YouTube ad campaigns. ### How many YouTube ads does GitLab run? AdSee has indexed 17 YouTube ads from GitLab, with 14.0M views in total, shown in 21 countries. ### Where does GitLab advertise on YouTube? GitLab's YouTube ads in the AdSee library ran most often in the United States, the United Kingdom, Canada, Australia and France. In total they were shown in 21 countries. ### How much does GitLab spend on YouTube ads? AdSee estimates GitLab's YouTube ad spend at $69.9K – $699K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by GitLab. ### What is GitLab's most-viewed YouTube ad? The most-viewed GitLab ad in the AdSee library is “GitLab — AI for the entire software lifecycle”, with 3.3M views on YouTube. ### Where can I verify GitLab's ads? GitLab's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12514272529914789889?region=anywhere ## More top SaaS advertisers - #2440 [Webnode](https://www.adsee.ai/ad-examples/youtube/brands/webnode) — est. spend $44.6K – $743K, 34 ads - #2455 [Luzia](https://www.adsee.ai/ad-examples/youtube/brands/luzia) — est. spend $54.5K – $735K, 37 ads - #2496 [Microsoft](https://www.adsee.ai/ad-examples/youtube/brands/microsoft) — est. spend $28.5K – $713K, 44 ads - #2503 [Vibe Studio](https://www.adsee.ai/ad-examples/youtube/brands/vibe-studio) — est. spend $28.3K – $709K, 17 ads - #2578 [vidIQ](https://www.adsee.ai/ad-examples/youtube/brands/vidiq) — est. spend $27.1K – $678K, 55 ads - #2603 [weclapp](https://www.adsee.ai/ad-examples/youtube/brands/weclapp) — est. spend $153K – $670K, 12 ads - #2606 [Calendly](https://www.adsee.ai/ad-examples/youtube/brands/calendly) — est. spend $26.8K – $669K, 45 ads - #2613 [Usercentrics](https://www.adsee.ai/ad-examples/youtube/brands/usercentrics) — est. spend $40.0K – $667K, 39 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates