--- title: "Friboi YouTube Ads: 30+ Video Ad Examples | AdSee" description: "Explore top Friboi YouTube video ads across 2 markets with 285M views. Discover estimated ad spend ranges and proven meat brand creatives." url: "https://www.adsee.ai/ad-examples/youtube/brands/friboi" --- # Friboi YouTube Ads & Commercial Examples Friboi is a Brazilian brand producing fresh, frozen, and processed beef products as the flagship beef brand of JBS S.A. Across 2 markets, its video advertising totals 285M views from 30+ ads. The library highlights recurring commercial themes focused on quality cuts, product lines like Friboi Reserva, and barbecue culture with Maturatta. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #751 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/4) - Company: JBS S/A - Category: Other — Beef processing and meat products - Headquarters: Brazil - Estimated total YouTube ad spend: $569K – $3.4M (all-time, estimated range) - Ads indexed: 33 - Total views: 285M - Markets: 2 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR12681913693412261889?region=anywhere ## Most-viewed Friboi YouTube ads Top 20 by views, list updated October 2026. 1. [Friboi Reserva - Carne Fresquinha e de Qualidade](https://www.adsee.ai/ad-examples/youtube/dtc/friboi-reserva-carne-fresquinha-e-de-qualidade-D2AR_tM3qDI) — 29.7M views, 6s 2. [Friboi+ - Seu Açougue Nota 10](https://www.adsee.ai/ad-examples/youtube/dtc/friboi-seu-a-ougue-nota-10-ZzdsafKHYOw) — 25.9M views, 30s 3. [Friboi Reserva - Cuidado que faz diferença](https://www.adsee.ai/ad-examples/youtube/dtc/friboi-reserva-cuidado-que-faz-diferen-a-r2I7u7Nomng) — 24M views, 15s 4. [Friboi Reserva - Cuidado que faz diferença](https://www.adsee.ai/ad-examples/youtube/dtc/friboi-reserva-cuidado-que-faz-diferen-a-teb5FjHT0sc) — 19.8M views, 15s 5. [Maturatta — É Churrasco E Ponto](https://www.adsee.ai/ad-examples/youtube/dtc/maturatta-churrasco-e-ponto-jGsPdBS4Ur0) — 19.5M views, 30s 6. [Friboi Reserva - Cuidado que faz diferença](https://www.adsee.ai/ad-examples/youtube/dtc/friboi-reserva-cuidado-que-faz-diferen-a-Lc3YI3Ibfxo) — 16.3M views, 15s 7. [Maturatta Friboi — Churrasco e Ponto](https://www.adsee.ai/ad-examples/youtube/dtc/maturatta-friboi-churrasco-e-ponto-BJ5PiDXSvsY) — 15.2M views, 6s 8. [Maturatta Friboi - Celebra: É churrasco e ponto](https://www.adsee.ai/ad-examples/youtube/dtc/maturatta-friboi-celebra-churrasco-e-ponto-4dQFGFDC4Tc) — 13.6M views, 30s 9. [Maturatta Friboi - Churrasco e Futebol](https://www.adsee.ai/ad-examples/youtube/dtc/maturatta-friboi-churrasco-e-futebol-Ck0Z-chAkGs) — 13.2M views, 10s 10. [Friboi Reserva — Cuidado que faz diferença](https://www.adsee.ai/ad-examples/youtube/dtc/friboi-reserva-cuidado-que-faz-diferen-a-naZL-FtsTf0) — 13.1M views, 30s 11. [Friboi Reserva — Cuidado que faz diferença](https://www.adsee.ai/ad-examples/youtube/dtc/friboi-reserva-cuidado-que-faz-diferen-a-WYHcX7TJZfg) — 10.9M views, 30s 12. [Maturatta - Churrasco e Ponto](https://www.adsee.ai/ad-examples/youtube/dtc/maturatta-churrasco-e-ponto-yWIfP08vm74) — 8.4M views, 6s 13. [Maturatta - Futebol e Churrasco](https://www.adsee.ai/ad-examples/youtube/dtc/maturatta-futebol-e-churrasco-cq5ZjbSmzkM) — 7.8M views, 15s 14. [Friboi Reserva - Cuidado que faz diferença](https://www.adsee.ai/ad-examples/youtube/dtc/friboi-reserva-cuidado-que-faz-diferen-a-3i5cR5G-Zkk) — 7M views, 6s 15. [Friboi Reserva — Cuidado que faz diferença](https://www.adsee.ai/ad-examples/youtube/dtc/friboi-reserva-cuidado-que-faz-diferen-a-pdJNG7vu9x4) — 6.7M views, 6s 16. [Maturatta Friboi: Futebol com Maturatta, sempre a melhor jogada.](https://www.adsee.ai/ad-examples/youtube/dtc/maturatta-friboi-futebol-com-maturatta-sempre-a-melhor-jogad-cqsnR44RMBY) — 6.6M views, 15s 17. [Friboi RESERVA - Cuidado que faz diferença](https://www.adsee.ai/ad-examples/youtube/dtc/friboi-reserva-cuidado-que-faz-diferen-a-F0_lJIFsgC8) — 6.5M views, 6s 18. [Friboi Reserva - Cuidado que faz diferença](https://www.adsee.ai/ad-examples/youtube/dtc/friboi-reserva-cuidado-que-faz-diferen-a-ghVCVT_iQWo) — 6.1M views, 15s 19. [Friboi Reserva — Carne Fresquinha Todo Dia](https://www.adsee.ai/ad-examples/youtube/dtc/friboi-reserva-carne-fresquinha-todo-dia-GwO8hg9igNA) — 5.7M views, 30s 20. [Friboi Reserva — Cuidado que faz diferença](https://www.adsee.ai/ad-examples/youtube/dtc/friboi-reserva-cuidado-que-faz-diferen-a-k8YSO1qQ9-0) — 5.2M views, 15s ## About Friboi Friboi is a Brazilian brand of fresh, frozen, and processed beef products sold to consumers, retailers, and food service operators in Brazil and exported to over 150 countries. Originating from a butcher shop established in 1953, the Friboi brand name was officially adopted in 1970. It serves as the flagship beef brand of JBS S.A., one of the world's largest meat processing companies. ## Friboi YouTube ads — FAQ ### What is Friboi? Friboi is a Brazilian brand of fresh, frozen, and processed beef products, serving as the flagship beef brand of meat processing company JBS S.A. ### What are Friboi's YouTube ads about? Friboi's YouTube ads focus on its beef product lines, including Friboi Reserva and Maturatta Friboi, highlighting themes around barbecue, quality meat, and butcher shop services. ### What video formats does Friboi use on YouTube? Friboi uses mostly horizontal video formats alongside vertical Shorts, with ads typically running as short spots up to 30 seconds long. ### In which languages does Friboi advertise on YouTube? Friboi advertises on YouTube entirely in Portuguese, targeting audiences in Brazil. ### How many YouTube ads does Friboi run? AdSee has indexed 33 YouTube ads from Friboi, with 285M views in total, shown in 2 countries. ### Where does Friboi advertise on YouTube? Friboi's YouTube ads in the AdSee library ran most often in Brazil and Portugal. ### How much does Friboi spend on YouTube ads? AdSee estimates Friboi's YouTube ad spend at $569K – $3.4M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Friboi. ### What is Friboi's most-viewed YouTube ad? The most-viewed Friboi ad in the AdSee library is “Friboi Reserva - Carne Fresquinha e de Qualidade”, with 29.8M views on YouTube. ### Where can I verify Friboi's ads? Friboi's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR12681913693412261889?region=anywhere ## More top Other advertisers - #468 [Persil](https://www.adsee.ai/ad-examples/youtube/brands/persil) — est. spend $2.4M – $6.0M, 32 ads - #625 [EnBW](https://www.adsee.ai/ad-examples/youtube/brands/enbw) — est. spend $793K – $4.3M, 104 ads - #759 [Cemex México](https://www.adsee.ai/ad-examples/youtube/brands/cemex-m-xico) — est. spend $203K – $3.4M, 60 ads - #771 [Vale](https://www.adsee.ai/ad-examples/youtube/brands/vale) — est. spend $1.1M – $3.3M, 20 ads - #789 [Duke Energy](https://www.adsee.ai/ad-examples/youtube/brands/duke-energy) — est. spend $1.3M – $3.2M, 31 ads - #807 [NVIDIA](https://www.adsee.ai/ad-examples/youtube/brands/nvidia) — est. spend $127K – $3.2M, 77 ads - #842 [YPF](https://www.adsee.ai/ad-examples/youtube/brands/ypf) — est. spend $1.0M – $3.0M, 163 ads - #898 [CONNY](https://www.adsee.ai/ad-examples/youtube/brands/conny) — est. spend $1.1M – $2.8M, 177 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates