--- title: "FELIWAY YouTube Ads: Video Campaign Examples | AdSee" description: "Explore top FELIWAY YouTube ads, total views, active markets, and estimated spend. See how the brand promotes its feline calming products." url: "https://www.adsee.ai/ad-examples/youtube/brands/feliway" --- # FELIWAY YouTube Ads and Campaign Examples FELIWAY provides cat behavioral care products, including calming diffusers and sprays designed to reduce feline stress and anxiety. Across 9 markets, its YouTube ads have generated 54.0M views. Video campaigns frequently highlight Feliway Optimum, focusing on harmonious living, family happiness, and stopping scratching or urine marking. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1515 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/8) - Company: Ceva Tiergesundheit GmbH - Category: DTC — Cat behavioral care products - Headquarters: Germany - Estimated total YouTube ad spend: $162K – $1.5M (all-time, estimated range) - Ads indexed: 17 - Total views: 54.0M - Markets: 9 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR13363341247406669825?region=anywhere ## Most-viewed FELIWAY YouTube ads Top 16 by views, list updated October 2026. 1. [Feliway Optimum - Für glückliche Katzen und eine harmonische Familie](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-optimum-f-r-gl-ckliche-katzen-und-eine-harmonische-f-qK4zkKaaOeg) — 20.8M views, 15s 2. [Feliway Optimum - Kratzen & Harnmarkieren stoppen](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-optimum-kratzen-harnmarkieren-stoppen-JDouArH_Juo) — 14.8M views, 15s 3. [Feliway Optimum – Für glückliche & entspannte Katzen](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-optimum-f-r-gl-ckliche-entspannte-katzen-k_MFb5J5g9E) — 9M views, 23s 4. [Feliway Optimum - Für ein glückliches Zusammenleben](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-optimum-f-r-ein-gl-ckliches-zusammenleben-5VNZlT2fyAc) — 2.2M views, 20s 5. [Feliway Optimum — Happy Family](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-optimum-happy-family-uIK1YdAN-Go) — 1.9M views, 36s 6. [FELIWAY Optimum — Happy Family](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-optimum-happy-family-xsBjigmZ-WI) — 1.8M views, 81s 7. [FELIWAY Optimum — Happy Family](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-optimum-happy-family-xdCEtN6Tx7g) — 1.5M views, 70s 8. [Feliway Optimum – Für mehr Ausgeglichenheit und eine glückliche Familie](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-optimum-f-r-mehr-ausgeglichenheit-und-eine-gl-cklich-wDnUKjogcuE) — 888.6K views, 22s 9. [FELIWAY — Luna's Calmness](https://www.adsee.ai/ad-examples/youtube/dtc/feliway-luna-s-calmness-nt3YSn-I0tc) — 874.6K views, 25s 10. [Feliway Optimum — Für ein glückliches und entspanntes Zusammenleben](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-optimum-f-r-ein-gl-ckliches-und-entspanntes-zusammen-5ANtjN1OQcM) — 499.8K views, 76s 11. [Feliway Optimum - Für mehr Harmonie in der Familie](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-optimum-f-r-mehr-harmonie-in-der-familie-2vGTHY6UI9I) — 494.8K views, 15s 12. [FELIWAY — Calming solutions for cats](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-calming-solutions-for-cats-47Fl66PSeWI) — 364.1K views, 25s 13. [Feliway Optimum — Für mehr Ausgeglichenheit und eine glückliche Familie](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-optimum-f-r-mehr-ausgeglichenheit-und-eine-gl-cklich-AX1vTe70M4U) — 351.6K views, 39s 14. [Feliway — Für ein entspanntes Zusammenleben](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-f-r-ein-entspanntes-zusammenleben-tHnJMFMIubg) — 342.2K views, 34s 15. [Feliway — No History Like Feliway](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-no-history-like-feliway-wt604_lRGe8) — 293K views, 14s 16. [Feliway Optimum — Happy Family](https://www.adsee.ai/ad-examples/youtube/pet-products/feliway-optimum-happy-family-nU5Hyqveb_g) — 42.4K views, 59s ## About FELIWAY FELIWAY is a pet care brand specializing in synthetic feline pheromone products designed to reduce stress and anxiety behaviors in cats. Serving the German market via feliway.de, it sells calming diffusers, sprays, refills, and treats directly to pet owners. Launched in 1996, the brand is owned by French veterinary pharmaceutical group Ceva Santé Animale and operated locally in Germany by Ceva Tiergesundheit GmbH. ## FELIWAY YouTube ads — FAQ ### What does FELIWAY advertise on YouTube? FELIWAY advertises cat behavioral care products, specializing in synthetic feline pheromone solutions such as calming diffusers, sprays, refills, and treats. Operated in Germany by Ceva Tiergesundheit GmbH, the brand designs its products to help reduce stress and anxiety behaviors in cats. ### What are FELIWAY's YouTube ads about? FELIWAY's YouTube ads focus primarily on the FELIWAY Optimum product line. Common themes include stopping unwanted behaviors like scratching and urine marking, promoting relaxation for cats, and creating a harmonious, happy home environment. ### What video formats does FELIWAY use for its YouTube ads? FELIWAY runs primarily horizontal video ads alongside some vertical formats. While video durations vary, the most common length is mid-length spots running between 16 and 30 seconds. ### In which languages does FELIWAY advertise on YouTube? FELIWAY advertises on YouTube entirely in German, catering to pet owners in the German market through its local domain. ### How many YouTube ads does FELIWAY run? AdSee has indexed 17 YouTube ads from FELIWAY, with 54.0M views in total, shown in 9 countries. ### Where does FELIWAY advertise on YouTube? FELIWAY's YouTube ads in the AdSee library ran most often in Germany, Saudi Arabia, Malaysia, Austria and Spain. In total they were shown in 9 countries. ### How much does FELIWAY spend on YouTube ads? AdSee estimates FELIWAY's YouTube ad spend at $162K – $1.5M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by FELIWAY. ### What is FELIWAY's most-viewed YouTube ad? The most-viewed FELIWAY ad in the AdSee library is “Feliway Optimum - Für glückliche Katzen und eine harmonische Familie”, with 20.8M views on YouTube. ### Where can I verify FELIWAY's ads? FELIWAY's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR13363341247406669825?region=anywhere ## More top DTC advertisers - #1495 [Aiper](https://www.adsee.ai/ad-examples/youtube/brands/aiper) — est. spend $325K – $1.5M, 58 ads - #1498 [ORIGIN](https://www.adsee.ai/ad-examples/youtube/brands/origin) — est. spend $590K – $1.5M, 49 ads - #1500 [Raycon](https://www.adsee.ai/ad-examples/youtube/brands/raycon) — est. spend $207K – $1.5M, 63 ads - #1501 [Bambora](https://www.adsee.ai/ad-examples/youtube/brands/bambora) — est. spend $324K – $1.5M, 56 ads - #1503 [Walabot](https://www.adsee.ai/ad-examples/youtube/brands/walabot) — est. spend $323K – $1.5M, 119 ads - #1510 [Pepper](https://www.adsee.ai/ad-examples/youtube/brands/pepper) — est. spend $87.7K – $1.5M, 52 ads - #1530 [ofinto](https://www.adsee.ai/ad-examples/youtube/brands/ofinto-2) — est. spend $327K – $1.4M, 56 ads - #1534 [Tumble](https://www.adsee.ai/ad-examples/youtube/brands/tumble) — est. spend $572K – $1.4M, 34 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates