--- title: "Fay YouTube Ads: 20+ Video Ad Examples | AdSee" description: "Browse 20+ Fay YouTube video ads with 9.2M total views across 3 markets. Explore top seasonal campaigns, creative styles, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/fay" --- # Fay YouTube Ads: Top Commercials and Video Campaigns Fay is an Italian luxury fashion brand under Tod's S.p.A. that specializes in designer outerwear, ready-to-wear apparel, and accessories. Across 3 markets, its YouTube video ads have earned over 9.2M views, showcasing seasonal collections and luxury fashion campaigns. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #3293 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/17) - Company: TOD'S S.p.A. - Category: Retail Ecommerce — Luxury apparel & outerwear - Headquarters: Italy - Estimated total YouTube ad spend: $55.4K – $462K (all-time, estimated range) - Ads indexed: 23 - Total views: 9.2M - Markets: 3 countries the ads ran in ## Most-viewed Fay YouTube ads Top 20 by views, list updated October 2026. 1. [FAY - Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/fay-fashion-advertisement-fnFJ0gRfWtA) — 3M views, 15s 2. [FAY — Premium Apparel](https://www.adsee.ai/ad-examples/youtube/dtc/fay-premium-apparel-sfJ32q7P7Gw) — 2.5M views, 15s 3. [FAY - Apparel Brand](https://www.adsee.ai/ad-examples/youtube/dtc/fay-apparel-brand-Htm_B3iHnHs) — 680.7K views, 15s 4. [FAY - Autumn/Winter Collection](https://www.adsee.ai/ad-examples/youtube/dtc/fay-autumn-winter-collection-rh4MBvJHhCo) — 505.9K views, 15s 5. [FAY - Luxury Apparel Advertisement](https://www.adsee.ai/ad-examples/youtube/apparel/fay-luxury-apparel-advertisement-05BVnx1nMJE) — 400.5K views, 15s 6. [FAY — Summer Collection](https://www.adsee.ai/ad-examples/youtube/dtc/fay-summer-collection-JZ8_fSJqd8Y) — 378.9K views, 30s 7. [FAY — Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/fay-fashion-advertisement-bGUf4RuvMaw) — 290.2K views, 15s 8. [FAY — Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/fay-fashion-advertisement-F3Al1YVgT60) — 258.9K views, 15s 9. [FAY — Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/fay-fashion-advertisement-f1XSSC06tzM) — 132.7K views, 15s 10. [FAY - Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/fay-fashion-advertisement-HBBfwdRpraU) — 126K views, 15s 11. [FAY — Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/fay-fashion-advertisement-W6xhtjDbqAY) — 125.6K views, 15s 12. [FAY — Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/fay-fashion-advertisement-4puJHMyBEQ8) — 90.9K views, 14s 13. [FAY — Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/fay-fashion-advertisement-AWtMa_z9V3c) — 90.1K views, 15s 14. [FAY — Men's Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/fay-men-s-fashion-advertisement-1aSfe3nE76E) — 75.7K views, 15s 15. [FAY - Luxury Apparel and Accessories](https://www.adsee.ai/ad-examples/youtube/dtc/fay-luxury-apparel-and-accessories-PaXmHPiJe0A) — 63.2K views, 15s 16. [FAY — Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/fay-fashion-advertisement-6c46Di0ZSbk) — 60.8K views, 15s 17. [FAY — Luxury Apparel Brand](https://www.adsee.ai/ad-examples/youtube/dtc/fay-luxury-apparel-brand-OsdbSsxCBR0) — 57.3K views, 15s 18. [FAY - Fashion Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/fay-fashion-advertisement-W9Yjc_Te1rQ) — 55K views, 15s 19. [FAY — Autumn/Winter Fashion](https://www.adsee.ai/ad-examples/youtube/dtc/fay-autumn-winter-fashion-tFeuFwLzki0) — 53.3K views, 15s 20. [FAY — Men's Apparel](https://www.adsee.ai/ad-examples/youtube/dtc/fay-men-s-apparel-0J7QEkvB6Rc) — 50.5K views, 15s ## About Fay Fay is an Italian luxury fashion brand specializing in designer outerwear, ready-to-wear apparel, and accessories for men, women, and children. Established in the 1980s and originally inspired by American firefighter workwear, the brand is renowned for signature pieces such as the 4 Ganci jacket. It operates globally through boutiques and e-commerce as part of the Italian luxury goods group Tod's S.p.A. ## Fay YouTube ads — FAQ ### What is Fay? Fay is an Italian luxury fashion brand operated by TOD'S S.p.A. that specializes in designer outerwear, ready-to-wear apparel, and accessories for men, women, and children, including signature pieces like the 4 Ganci jacket. ### What are Fay's YouTube ads about? Fay's YouTube ads focus on brand campaigns highlighting its luxury fashion collections, featuring seasonal releases like Autumn/Winter and Summer lines alongside general premium apparel promotions. ### What video formats does Fay use for YouTube ads? Fay primarily runs short, 15-second ads, utilizing mostly horizontal video spots along with occasional vertical formats. ### In which languages does Fay advertise on YouTube? Fay advertises on YouTube in English. ### How many YouTube ads does Fay run? AdSee has indexed 23 YouTube ads from Fay, with 9.2M views in total, shown in 3 countries. ### Where does Fay advertise on YouTube? Fay's YouTube ads in the AdSee library ran most often in Italy, Germany and the United States. ### How much does Fay spend on YouTube ads? AdSee estimates Fay's YouTube ad spend at $55.4K – $462K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Fay. ### What is Fay's most-viewed YouTube ad? The most-viewed Fay ad in the AdSee library is “FAY - Fashion Advertisement”, with 3.1M views on YouTube. ## More top Retail Ecommerce advertisers - #3286 [Puopolo Artisan Salumi](https://www.adsee.ai/ad-examples/youtube/brands/puopolo-artisan-salumi) — est. spend $174K – $464K, 11 ads - #3288 [Hisense](https://www.adsee.ai/ad-examples/youtube/brands/hisense) — est. spend $51.4K – $463K, 31 ads - #3289 [Maje](https://www.adsee.ai/ad-examples/youtube/brands/maje) — est. spend $46.3K – $463K, 31 ads - #3290 [Dekbed-Discounter](https://www.adsee.ai/ad-examples/youtube/brands/dekbed-discounter) — est. spend $51.4K – $462K, 20 ads - #3291 [Kérastase](https://www.adsee.ai/ad-examples/youtube/brands/k-rastase) — est. spend $193K – $462K, 12 ads - #3294 [Mööbel1](https://www.adsee.ai/ad-examples/youtube/brands/m-bel1) — est. spend $185K – $462K, 16 ads - #3297 [YesOkay Shop](https://www.adsee.ai/ad-examples/youtube/brands/yesokay-shop) — est. spend $55.4K – $461K, 38 ads - #3301 [Schwarzkopf](https://www.adsee.ai/ad-examples/youtube/brands/schwarzkopf-3) — est. spend $171K – $461K, 63 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates