---
title: "Füm YouTube Ads: Top Video Ad Examples | AdSee"
description: "Explore 20+ Füm YouTube ads across 6 markets with 15.7M total views. Analyze top video creatives, performance trends, and estimated ad spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/f-m"
---

# Füm YouTube Ads: Commercials and Creatives

Füm is a direct-to-consumer wellness brand selling non-electronic, plant-powered flavored air inhalers designed to replace habits like smoking and vaping. Its YouTube advertising spans 20+ ads and 6 markets, generating 15.7M views. Campaigns frequently position the reusable wooden device as a vapor-free, nicotine-free alternative to break bad habits.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #2358 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/12)
- Category: DTC — Habit cessation wellness devices
- Headquarters: United States
- Estimated total YouTube ad spend: $125K – $783K (all-time, estimated range)
- Ads indexed: 28
- Total views: 15.7M
- Markets: 6 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR08553074323672268801?region=anywhere

## Most-viewed Füm YouTube ads

Top 20 by views, list updated October 2026.

1. [FUM — Vapor-Free Nicotine-Free Alternative](https://www.adsee.ai/ad-examples/youtube/dtc/fum-vapor-free-nicotine-free-alternative-cVx_CUrT9N8) — 4.1M views, 52s
2. [FUM — The Good Habit](https://www.adsee.ai/ad-examples/youtube/dtc/fum-the-good-habit-DqhqCAnxJnw) — 1.5M views, 65s
3. [FÜM — Flavored Air Device](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-flavored-air-device-ZvhKshE9U1M) — 1.3M views, 24s
4. [FÜM — Flavored Air Device](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-flavored-air-device-q0JTVHKmRsM) — 1.2M views, 23s
5. [FUM — Aromatherapy Alternative](https://www.adsee.ai/ad-examples/youtube/dtc/fum-aromatherapy-alternative-5RktJXWnM78) — 943K views, 31s
6. [FÜM — Break Bad Habits with FÜM](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-break-bad-habits-with-f-m-2j2mc8vHs8Q) — 821.9K views, 29s
7. [FÜM — Delicious Flavored Air](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-delicious-flavored-air-2tFCjjPNa64) — 706.6K views, 24s
8. [FUM — Switch to the Good Habit](https://www.adsee.ai/ad-examples/youtube/dtc/fum-switch-to-the-good-habit-Mm1Htauw2wA) — 700.8K views, 30s
9. [FUM — Aromatherapy Alternative](https://www.adsee.ai/ad-examples/youtube/dtc/fum-aromatherapy-alternative-1uzz-ZNdnBI) — 414.1K views, 31s
10. [Füm — Flavored Air Device](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-flavored-air-device-kXqJtARuM2I) — 404.9K views, 23s
11. [FÜM — Build Good Habits](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-build-good-habits-ND4DdVmsFME) — 401.8K views, 31s
12. [FÜM — Beat Flight Anxiety](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-beat-flight-anxiety-Z5vWTw3_Gy4) — 365.6K views, 15s
13. [Füm — Try the Vapor-Free Nicotine-Free Habit](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-try-the-vapor-free-nicotine-free-habit-gn2ijOVm2CU) — 342.3K views, 52s
14. [FÜM — Flavored Air Device](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-flavored-air-device-4ukSMLuEbx4) — 341.1K views, 12s
15. [Füm — Flavored Air Device](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-flavored-air-device-kh48L5kY71g) — 312.2K views, 22s
16. [FÜM — Switch to the good habit.](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-switch-to-the-good-habit-Mkt4DAldynQ) — 264.7K views, 25s
17. [Füm — Stress-Free Travel Solution](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-stress-free-travel-solution-Vy4aRBGWr3k) — 200.6K views, 37s
18. [FÜM Zero Vape Pen - Start with Zero](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-zero-vape-pen-start-with-zero-T7ceQmIOrlI) — 163.1K views, 32s
19. [FÜM — Combat Flight Anxiety Discreetly](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-combat-flight-anxiety-discreetly-G3LOgRxBOxY) — 155.6K views, 15s
20. [FÜM — Build Good Habits with Cores Club](https://www.adsee.ai/ad-examples/youtube/dtc/f-m-build-good-habits-with-cores-club-0Hbc6EIOanE) — 152.7K views, 21s

## About Füm

Füm is a direct-to-consumer wellness brand that produces non-electronic, plant-powered flavored air inhalers designed to help individuals replace habits like smoking and vaping. Founded in Canada in 2017, the company sells reusable wooden barrels alongside natural essential oil infused cores. It primarily operates online, serving customers across North America and internationally.

## Füm YouTube ads — FAQ

### What does Füm advertise on YouTube?

Füm advertises non-electronic, plant-powered flavored air inhalers designed to help users replace habits like smoking and vaping. Its direct-to-consumer wellness products include reusable wooden barrels and essential oil infused cores.

### What are Füm's YouTube ads about?

Füm's YouTube ads focus on breaking bad habits by switching to a good habit. The video spots highlight the product as a vapor-free, nicotine-free aromatherapy and flavored air alternative.

### What ad formats does Füm use on YouTube?

Füm relies primarily on vertical Shorts-style videos, along with some horizontal spots. Most of these video ads range between 15 and 60 seconds in length.

### In which languages does Füm advertise on YouTube?

Füm advertises exclusively in English on YouTube.

### How many YouTube ads does Füm run?

AdSee has indexed 28 YouTube ads from Füm, with 15.7M views in total, shown in 6 countries.

### Where does Füm advertise on YouTube?

Füm's YouTube ads in the AdSee library ran most often in the United States, Canada, Australia, the United Kingdom and New Zealand. In total they were shown in 6 countries.

### How much does Füm spend on YouTube ads?

AdSee estimates Füm's YouTube ad spend at $125K – $783K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Füm.

### What is Füm's most-viewed YouTube ad?

The most-viewed Füm ad in the AdSee library is “FUM — Vapor-Free Nicotine-Free Alternative”, with 4.2M views on YouTube.

### Where can I verify Füm's ads?

Füm's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR08553074323672268801?region=anywhere

## More top DTC advertisers

- #2335 [Les Petits Culottés](https://www.adsee.ai/ad-examples/youtube/brands/les-petits-culott-s) — est. spend $147K – $794K, 30 ads
- #2336 [Uncommon James](https://www.adsee.ai/ad-examples/youtube/brands/uncommon-james) — est. spend $175K – $793K, 36 ads
- #2359 [Arccos Golf](https://www.adsee.ai/ad-examples/youtube/brands/arccos-golf) — est. spend $31.3K – $781K, 92 ads
- #2360 [Heybike](https://www.adsee.ai/ad-examples/youtube/brands/heybike) — est. spend $172K – $780K, 76 ads
- #2369 [MAAP](https://www.adsee.ai/ad-examples/youtube/brands/maap) — est. spend $77.6K – $776K, 18 ads
- #2372 [Purina México](https://www.adsee.ai/ad-examples/youtube/brands/purina-m-xico) — est. spend $332K – $776K, 36 ads
- #2382 [Balance of Nature](https://www.adsee.ai/ad-examples/youtube/brands/balance-of-nature) — est. spend $308K – $771K, 24 ads
- #2384 [Coral](https://www.adsee.ai/ad-examples/youtube/brands/coral-2) — est. spend $228K – $770K, 11 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates