--- title: "Etos YouTube Ads: 100+ Video Ad Examples | AdSee" description: "Browse 100+ Etos YouTube video ads with 71.1M views across the Netherlands. Review top campaigns, audience reach, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/etos" --- # Etos YouTube Ads and Video Campaigns Etos is a Dutch drugstore chain offering health, beauty, personal care, and wellness products across hundreds of stores in the Netherlands and online. Its YouTube advertising in the Netherlands spans 100+ video ads with over 71.1M views, highlighting campaigns for personal care essentials like hair dye, antiperspirant, sensitive toothpaste, and razors. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1228 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/7) - Company: Etos B.V. - Category: Retail Ecommerce — Health and beauty drugstore chain - Headquarters: Netherlands - Estimated total YouTube ad spend: $782K – $1.9M (all-time, estimated range) - Ads indexed: 139 - Total views: 71.1M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR05177792841530736641?region=anywhere ## Most-viewed Etos YouTube ads Top 20 by views, list updated October 2026. 1. [Schwarzkopf Creme Supreme — New Hair Dye](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-creme-supreme-new-hair-dye-81mzMUfKrus) — 6M views, 15s 2. [Dove — The Unlimited Edition Refillable Anti-perspirant](https://www.adsee.ai/ad-examples/youtube/dtc/dove-the-unlimited-edition-refillable-anti-perspirant-BuXAyneyqeg) — 4.8M views, 15s 3. [Sensodyne Clinical Repair Active White](https://www.adsee.ai/ad-examples/youtube/healthcare/sensodyne-clinical-repair-active-white-ucgFFAtrEUE) — 3.6M views, 6s 4. [Sensodyne Clinical Repair — Start herstel van gevoelige tanden in 2 minuten](https://www.adsee.ai/ad-examples/youtube/healthcare/sensodyne-clinical-repair-start-herstel-van-gevoelige-tanden-tzya4_Uxgps) — 3.6M views, 6s 5. [Wilkinson Sword Intuition - 2in1 Soap & Shave](https://www.adsee.ai/ad-examples/youtube/dtc/wilkinson-sword-intuition-2in1-soap-shave-VpEY-q3LI9U) — 3.6M views, 15s 6. [Sensodyne Clinical Repair - Start herstel van gevoelige tanden in 2 minuten](https://www.adsee.ai/ad-examples/youtube/healthcare/sensodyne-clinical-repair-start-herstel-van-gevoelige-tanden-csZdDC70nTI) — 3.6M views, 15s 7. [Wilkinson Sword Intuition - Shaving Ad](https://www.adsee.ai/ad-examples/youtube/dtc/wilkinson-sword-intuition-shaving-ad-T5n_X3NKtr4) — 3.6M views, 15s 8. [Wilkinson Sword Intuition — Any Hair, Anywhere](https://www.adsee.ai/ad-examples/youtube/dtc/wilkinson-sword-intuition-any-hair-anywhere-Jta9Y028Yfw) — 3.1M views, 20s 9. [Wilkinson Sword Intuition Complete Care Bikini Razor Ad](https://www.adsee.ai/ad-examples/youtube/dtc/wilkinson-sword-intuition-complete-care-bikini-razor-ad-024sdiQLdow) — 3.1M views, 15s 10. [Wilkinson Sword Intuition Eyebrow Shaper](https://www.adsee.ai/ad-examples/youtube/dtc/wilkinson-sword-intuition-eyebrow-shaper-RqFM4TkjAYQ) — 3M views, 15s 11. [Max Factor - Long Lash Era Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/max-factor-long-lash-era-mascara-r1cgB8UPk1o) — 3M views, 15s 12. [Wilkinson Sword Intuition Quattro - Smooth Shave Ad](https://www.adsee.ai/ad-examples/youtube/dtc/wilkinson-sword-intuition-quattro-smooth-shave-ad-mtlAeziYpx8) — 3M views, 15s 13. [Max Factor X - Long Lash Era Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/max-factor-x-long-lash-era-mascara-Ye2R3dVRKWg) — 2.5M views, 6s 14. [Max Factor - Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/max-factor-mascara-Tydncio6lxI) — 1.9M views, 6s 15. [Rimmel London — The Glow Up Showdown](https://www.adsee.ai/ad-examples/youtube/dtc/rimmel-london-the-glow-up-showdown-ARfZyH4HyNs) — 1.7M views, 6s 16. [Etos — Gifts for everyone](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/etos-gifts-for-everyone-q4TnuqS3X1g) — 1.2M views, 15s 17. [Etos — Mooi van Etos Cadeaus](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/etos-mooi-van-etos-cadeaus-IIs5xv9Hl48) — 1.2M views, 15s 18. [Etos — Baby product promotions](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/etos-baby-product-promotions-WH9avOBV2zI) — 663.9K views, 10s 19. [Etos — Beauty deals for a radiant look](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/etos-beauty-deals-for-a-radiant-look-JfMyyTvbkCQ) — 641.4K views, 10s 20. [Etos — Wauw! Beauty Deals](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/etos-wauw-beauty-deals-AUIFRtXd93I) — 630.6K views, 6s ## About Etos Etos is a Dutch drugstore chain specializing in health, beauty, personal care, and over-the-counter wellness products. Founded in 1919 originally as a cooperative for Philips employees, it operates over 500 physical stores across the Netherlands alongside its online retail platform. The company is owned by international retail holding company Ahold Delhaize. ## Etos YouTube ads — FAQ ### What is Etos? Etos is a Dutch health and beauty drugstore chain that sells personal care, beauty, and over-the-counter wellness products. Founded in the Netherlands and owned by Ahold Delhaize, Etos operates both an online retail store and hundreds of physical locations. ### What are Etos's YouTube ads about? Etos's YouTube ads focus primarily on specific personal care and grooming products available at its stores. Recurring promotions highlight hair dyes, deodorants, repair toothpastes, and razors from brands like Sensodyne, Wilkinson Sword, Dove, and Schwarzkopf. ### What video formats does Etos use for YouTube ads? Etos relies entirely on short video ads running 15 seconds or less. While the majority of these promotions use standard horizontal formats, Etos also features vertical, Shorts-style video spots. ### In which languages does Etos advertise on YouTube? Etos advertises exclusively in Dutch on YouTube, tailored for its audience in the Netherlands. ### How many YouTube ads does Etos run? AdSee has indexed 139 YouTube ads from Etos, with 71.1M views in total, shown in 1 country. ### Where does Etos advertise on YouTube? Etos's YouTube ads in the AdSee library ran most often in the Netherlands. ### How much does Etos spend on YouTube ads? AdSee estimates Etos's YouTube ad spend at $782K – $1.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Etos. ### What is Etos's most-viewed YouTube ad? The most-viewed Etos ad in the AdSee library is “Schwarzkopf Creme Supreme — New Hair Dye”, with 6.1M views on YouTube. ### Where can I verify Etos's ads? Etos's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR05177792841530736641?region=anywhere ## More top Retail Ecommerce advertisers - #1216 [GROHE](https://www.adsee.ai/ad-examples/youtube/brands/grohe) — est. spend $306K – $2.0M, 125 ads - #1218 [Poncho Outdoors](https://www.adsee.ai/ad-examples/youtube/brands/poncho-outdoors) — est. spend $117K – $1.9M, 48 ads - #1220 [JB Hi-Fi](https://www.adsee.ai/ad-examples/youtube/brands/jb-hi-fi) — est. spend $97.2K – $1.9M, 55 ads - #1224 [Coolblue](https://www.adsee.ai/ad-examples/youtube/brands/coolblue) — est. spend $166K – $1.9M, 219 ads - #1225 [Perwoll](https://www.adsee.ai/ad-examples/youtube/brands/perwoll) — est. spend $786K – $1.9M, 27 ads - #1226 [Auchan](https://www.adsee.ai/ad-examples/youtube/brands/auchan) — est. spend $356K – $1.9M, 87 ads - #1233 [Vinted](https://www.adsee.ai/ad-examples/youtube/brands/vinted-12) — est. spend $229K – $1.9M, 49 ads - #1238 [Ekoï](https://www.adsee.ai/ad-examples/youtube/brands/eko) — est. spend $37.9K – $1.9M, 49 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates