--- title: "Ethos YouTube Ads: 40+ Video Ad Examples | AdSee" description: "Explore Ethos YouTube video ads with 277M total views across the US. Review top creative examples, view metrics, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/ethos" --- # Ethos YouTube Ads: Top Video Commercials & Creatives Ethos is an insurance technology company offering a digital platform to buy term and whole life insurance policies online. Across 40+ YouTube ads and 277M views in the United States, its campaigns emphasize family security, affordable coverage, instant applications, and policies without medical exams. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #203 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/2) - Company: Ethos Technologies Inc. - Category: Insurance — Online life insurance technology - Headquarters: United States - Estimated total YouTube ad spend: $5.5M – $13.9M (all-time, estimated range) - Ads indexed: 44 - Total views: 277M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR17663886262815162369?region=anywhere ## Most-viewed Ethos YouTube ads Top 20 by views, list updated October 2026. 1. [Ethos Life Insurance — Secure Your Family's Future](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-life-insurance-secure-your-family-s-future--Z-owQmbynI) — 120.7M views, 27s 2. [Ethos — Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-life-insurance-_a1cBhSd6ds) — 69M views, 30s 3. [Ethos — Life Insurance for Dads](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-life-insurance-for-dads-7EC1BJIhxsg) — 32.8M views, 47s 4. [Ethos Life Insurance — No Med Exam Needed](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-life-insurance-no-med-exam-needed-rdaLtNwnF2c) — 22.9M views, 12s 5. [Whitney Allen: Life Insurance with Ethos](https://www.adsee.ai/ad-examples/youtube/insurance/whitney-allen-life-insurance-with-ethos-F0-LqwOTpeo) — 22M views, 56s 6. [Ethos — Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-life-insurance-5nZgidNGiwk) — 19.9M views, 45s 7. [Ethos Life Insurance Ad](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-life-insurance-ad-Vc0zLYZJQok) — 19.6M views, 15s 8. [Ethos — Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-life-insurance-7SKGT4wTI4Y) — 7.7M views, 27s 9. [Ethos Life Insurance — Mom Hack for Affordable Coverage](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-life-insurance-mom-hack-for-affordable-coverage-sM3G018LnM4) — 6M views, 10s 10. [Ethos — Instant Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-instant-life-insurance-sq_bBDZsy4o) — 4.1M views, 30s 11. [Ethos — Indexed Universal Life Insurance Explained](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-indexed-universal-life-insurance-explained--f7KiIPgPvg) — 3.8M views, 84s 12. [Ethos.com — Life Insurance for Generational Wealth](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-com-life-insurance-for-generational-wealth-ECki3pCXBLQ) — 2.8M views, 40s 13. [Lawyer and Mom: The Hard Truth About Family Protection](https://www.adsee.ai/ad-examples/youtube/insurance/lawyer-and-mom-the-hard-truth-about-family-protection-BKgNTGLJmxA) — 2.5M views, 34s 14. [Ethos — Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-life-insurance-sr3SX_h7Wz8) — 2.4M views, 15s 15. [Whitney Allen - Ethos Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/whitney-allen-ethos-life-insurance-GmD4VxjaW7w) — 2.2M views, 56s 16. [Ethos — Instant Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-instant-life-insurance-NrDHqT1XMRE) — 2M views, 30s 17. [Ethos — Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-life-insurance-liF_aBVuFyM) — 1.9M views, 15s 18. [Ethos — Instant Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-instant-life-insurance-K50MDluQ4us) — 1.7M views, 15s 19. [Ethos — Life Insurance Advice](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-life-insurance-advice-Aksb6fvougI) — 1.7M views, 28s 20. [Ethos — Life Insurance](https://www.adsee.ai/ad-examples/youtube/insurance/ethos-life-insurance-FCXVBNdWMS4) — 775.4K views, 34s ## About Ethos Ethos is an American insurance technology company that provides a digital platform for buying term and whole life insurance policies. Founded in 2016, the company uses predictive technology and data to offer instant quotes and simplified application processes without requiring medical exams for most buyers across the United States. Ethos partners with major carriers to streamline policy issuance for consumers, agents, and insurers. ## Ethos YouTube ads — FAQ ### What is Ethos? Ethos, legally Ethos Technologies Inc., is an American insurance technology company offering a digital platform to purchase term and whole life insurance policies. The company uses predictive technology to provide online quotes and simplified applications without medical exams for most US applicants. ### What are Ethos's YouTube ads about? Ethos's YouTube ads focus on securing life insurance coverage for families, featuring messaging tailored for moms and dads. Common themes highlight affordable policies, instant access, and the ability to obtain coverage without needing a medical exam. ### What video formats does Ethos use for its YouTube ads? Ethos utilizes an even split between vertical Shorts-style videos and standard horizontal formats. The ads range in length from short 15-second clips to longer spots lasting up to a minute. ### In which languages does Ethos advertise on YouTube? Ethos advertises exclusively in English on YouTube, directing its campaigns toward audiences in the United States. ### How many YouTube ads does Ethos run? AdSee has indexed 44 YouTube ads from Ethos, with 277M views in total, shown in 1 country. ### Where does Ethos advertise on YouTube? Ethos's YouTube ads in the AdSee library ran most often in the United States. ### How much does Ethos spend on YouTube ads? AdSee estimates Ethos's YouTube ad spend at $5.5M – $13.9M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Ethos. ### What is Ethos's most-viewed YouTube ad? The most-viewed Ethos ad in the AdSee library is “Ethos Life Insurance — Secure Your Family's Future”, with 121M views on YouTube. ### Where can I verify Ethos's ads? Ethos's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17663886262815162369?region=anywhere ## More top Insurance advertisers - #84 [NJM Insurance Group](https://www.adsee.ai/ad-examples/youtube/brands/njm-insurance-group) — est. spend $12.3M – $30.7M, 41 ads - #87 [Thrivent](https://www.adsee.ai/ad-examples/youtube/brands/thrivent) — est. spend $12.1M – $30.2M, 26 ads - #120 [Lemonade](https://www.adsee.ai/ad-examples/youtube/brands/lemonade) — est. spend $5.7M – $21.8M, 214 ads - #154 [biBerk](https://www.adsee.ai/ad-examples/youtube/brands/biberk) — est. spend $6.8M – $17.0M, 96 ads - #171 [American Home Shield](https://www.adsee.ai/ad-examples/youtube/brands/american-home-shield) — est. spend $640K – $16.0M, 63 ads - #172 [Confused.com](https://www.adsee.ai/ad-examples/youtube/brands/confused-com) — est. spend $2.0M – $16.0M, 142 ads - #227 [Warta](https://www.adsee.ai/ad-examples/youtube/brands/warta) — est. spend $2.3M – $12.4M, 149 ads - #323 [Bupa](https://www.adsee.ai/ad-examples/youtube/brands/bupa) — est. spend $3.4M – $9.0M, 71 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates