---
title: "Emma YouTube Ads: 40+ Video Ad Examples | AdSee"
description: "Browse 40+ Emma YouTube ads with 91.5M views across 5 markets. Explore top mattress commercials, pillow demonstrations, and estimated ad spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/emma"
---

# Emma YouTube Ads and Commercials

Emma is a direct-to-consumer sleep brand selling memory foam and hybrid mattresses, pillows, duvets, and bed frames. Across 5 markets, its YouTube advertising has generated 91.5M views from 40+ video ads. Creatives frequently showcase pillow demonstrations, product highlights for the Performance mattress line, and brand partnerships.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #990 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/5)
- Company: Emma Matratzen GmbH
- Category: DTC — Mattresses and bedding
- Headquarters: France
- Estimated total YouTube ad spend: $458K – $2.5M (all-time, estimated range)
- Ads indexed: 49
- Total views: 91.5M
- Markets: 5 countries the ads ran in

## Most-viewed Emma YouTube ads

Top 20 by views, list updated October 2026.

1. [Emma.fr — Matelas et Oreillers](https://www.adsee.ai/ad-examples/youtube/dtc/emma-fr-matelas-et-oreillers-8oYqxtWg0Co) — 37.1M views, 11s
2. [Emma - Improve Your Sleep](https://www.adsee.ai/ad-examples/youtube/dtc/emma-improve-your-sleep-xhiNUcaGrQI) — 16.5M views, 15s
3. [Emma — Nuage Elite Pillow](https://www.adsee.ai/ad-examples/youtube/dtc/emma-nuage-elite-pillow-PemTDxkXEdE) — 11.5M views, 30s
4. [Emma — Pillow Advertisement](https://www.adsee.ai/ad-examples/youtube/dtc/emma-pillow-advertisement-_dt_P3L6Z0s) — 8.2M views, 30s
5. [La Redoute Intérieurs x Emma](https://www.adsee.ai/ad-examples/youtube/home-goods/la-redoute-int-rieurs-x-emma-LN775u-ctEE) — 7.4M views, 16s
6. [Emma — Oreillers Elite](https://www.adsee.ai/ad-examples/youtube/dtc/emma-oreillers-elite-z3vlWxakGc8) — 7M views, 30s
7. [Emma Pillow Demonstration](https://www.adsee.ai/ad-examples/youtube/dtc/emma-pillow-demonstration-e1Yf8OsE21Q) — 5.5M views, 14s
8. [Emma. — Découvrez le nouveau matelas Performance](https://www.adsee.ai/ad-examples/youtube/dtc/emma-d-couvrez-le-nouveau-matelas-performance-mg1-8v5_CSI) — 929.4K views, 15s
9. [Emma Performance Mattress - Up to 30% Off](https://www.adsee.ai/ad-examples/youtube/dtc/emma-performance-mattress-up-to-30-off-wdBH48rKATU) — 622.1K views, 19s
10. [Emma Performance - Découvrez le confort](https://www.adsee.ai/ad-examples/youtube/dtc/emma-performance-d-couvrez-le-confort-6GoNABYA5Rs) — 345K views, 17s
11. [Emma Mattress — Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/dtc/emma-mattress-black-friday-sale-Mqf2OJGrtP8) — 290.4K views, 62s
12. [Emma - Black Friday Sale Up To -50%](https://www.adsee.ai/ad-examples/youtube/dtc/emma-black-friday-sale-up-to-50-auZNv_Hsebk) — 280.5K views, 10s
13. [Emma - 10 years of dreaming together](https://www.adsee.ai/ad-examples/youtube/dtc/emma-10-years-of-dreaming-together-LF-RwpC4KdE) — 171.4K views, 12s
14. [Emma — Winter Sale](https://www.adsee.ai/ad-examples/youtube/dtc/emma-winter-sale-2oip1ugTsH4) — 171.3K views, 20s
15. [Emma — Promos d'Hiver](https://www.adsee.ai/ad-examples/youtube/dtc/emma-promos-d-hiver-txmSys6SBYc) — 114.2K views, 30s
16. [Emma — Surmatelas Original Elite Mattress](https://www.adsee.ai/ad-examples/youtube/dtc/emma-surmatelas-original-elite-mattress-qC9DHMZu9e0) — 96.2K views, 18s
17. [Emma. — Soldes d'Hiver : Jusqu'à 50% de réduction](https://www.adsee.ai/ad-examples/youtube/dtc/emma-soldes-d-hiver-jusqu-50-de-r-duction-yH9LsO2b2zc) — 86K views, 11s
18. [Emma — The Mattress That Unites Everyone](https://www.adsee.ai/ad-examples/youtube/dtc/emma-the-mattress-that-unites-everyone-D2zCgDiH8Ds) — 84.6K views, 30s
19. [Couverture Lestée — Price Reduction](https://www.adsee.ai/ad-examples/youtube/dtc/couverture-lest-e-price-reduction-cMDJ7YOYzXA) — 70.7K views, 28s
20. [Emma — 3 astuces pour dormir comme à l'hôtel](https://www.adsee.ai/ad-examples/youtube/dtc/emma-3-astuces-pour-dormir-comme-l-h-tel-BQK2hy2QGhw) — 51.5K views, 43s

## About Emma

Emma (emma.fr) is the French online storefront for Emma – The Sleep Company, a leading direct-to-consumer sleep products brand. The site offers memory foam and hybrid mattresses, pillows, duvets, bed frames, and sleep accessories directly to consumers in France. Founded in Frankfurt, Germany in 2015, the international brand's French website is operated by its subsidiary Emma Matratzen GmbH.

## Emma YouTube ads — FAQ

### What does Emma advertise on YouTube?

Emma advertises direct-to-consumer sleep products, including memory foam and hybrid mattresses, pillows, duvets, bed frames, and sleep accessories for its French storefront.

### What are Emma's YouTube ads about?

Emma's YouTube ads focus on products such as the Performance mattress and Elite pillows. The videos feature product demonstrations, sleep improvement themes, discount offers, and collaborations like La Redoute Intérieurs.

### What video formats does Emma use for YouTube ads?

Emma uses a mix of horizontal videos and vertical Shorts-style ads. Most of the video spots run between 16 and 30 seconds, alongside shorter 15-second ads.

### In which languages does Emma advertise on YouTube?

Emma advertises exclusively in French on YouTube, targeting consumers in France.

### How many YouTube ads does Emma run?

AdSee has indexed 49 YouTube ads from Emma, with 91.5M views in total, shown in 5 countries.

### Where does Emma advertise on YouTube?

Emma's YouTube ads in the AdSee library ran most often in France, Belgium, Luxembourg, Spain and Germany.

### How much does Emma spend on YouTube ads?

AdSee estimates Emma's YouTube ad spend at $458K – $2.5M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Emma.

### What is Emma's most-viewed YouTube ad?

The most-viewed Emma ad in the AdSee library is “Emma.fr — Matelas et Oreillers”, with 37.2M views on YouTube.

## More top DTC advertisers

- #964 [VNSH](https://www.adsee.ai/ad-examples/youtube/brands/vnsh) — est. spend $103K – $2.6M, 29 ads
- #965 [Simmer](https://www.adsee.ai/ad-examples/youtube/brands/simmer) — est. spend $1.0M – $2.6M, 69 ads
- #967 [Vyper Industrial](https://www.adsee.ai/ad-examples/youtube/brands/vyper-industrial) — est. spend $204K – $2.5M, 28 ads
- #971 [Bombae](https://www.adsee.ai/ad-examples/youtube/brands/bombae) — est. spend $50.8K – $2.5M, 11 ads
- #992 [Halara](https://www.adsee.ai/ad-examples/youtube/brands/halara) — est. spend $147K – $2.5M, 36 ads
- #997 [MaryRuth Organics](https://www.adsee.ai/ad-examples/youtube/brands/maryruth-organics) — est. spend $147K – $2.5M, 11 ads
- #1005 [Yogio](https://www.adsee.ai/ad-examples/youtube/brands/yogio) — est. spend $243K – $2.4M, 53 ads
- #1014 [Bones Coffee Company](https://www.adsee.ai/ad-examples/youtube/brands/bones-coffee-company) — est. spend $144K – $2.4M, 242 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates