--- title: "e.l.f. Cosmetics YouTube Ads: Top Video Commercials | AdSee" description: "Explore top e.l.f. Cosmetics YouTube video ads with view counts and estimated spend ranges. Review their commercials in one market and see how they advertise." url: "https://www.adsee.ai/ad-examples/youtube/brands/e-l-f-cosmetics" --- # e.l.f. Cosmetics YouTube Ads and Video Campaigns Founded in 2004, e.l.f. Cosmetics is a US beauty brand offering vegan, cruelty-free makeup and skincare products for eyes, lips, and face. Its YouTube advertising footprint includes 18 video ads totaling 47.8M views in one market. Campaigns prominently feature core product lines like Halo Glow Liquid Filter, Soft Glam Satin Concealer, and e.l.f. SKIN eye creams. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1655 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/9) - Company: e.l.f. Beauty, Inc. - Category: DTC — Cosmetics and skincare products - Headquarters: United States - Estimated total YouTube ad spend: $526K – $1.3M (all-time, estimated range) - Ads indexed: 18 - Total views: 47.8M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR04035589762818506753?region=anywhere ## Most-viewed e.l.f. Cosmetics YouTube ads Top 18 by views, list updated October 2026. 1. [e.l.f. Soft Glam Satin Concealer - Neu & Günstig!](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-soft-glam-satin-concealer-neu-g-nstig-4gl4Rv9pwJQ) — 11.4M views, 6s 2. [elf — Halo Glow Liquid Filter](https://www.adsee.ai/ad-examples/youtube/dtc/elf-halo-glow-liquid-filter-PuzvNGsNWhY) — 10.4M views, 30s 3. [e.l.f. — Innovative Beauty Product](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-innovative-beauty-product-49UkzmecflA) — 7M views, 6s 4. [e.l.f. VON ZEHN Mascara Ad](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-von-zehn-mascara-ad-fNhezPfAQOE) — 3.7M views, 6s 5. [HALO GLOW LUMINOUS CLOUD & CANDLEBLU BLACK ORCHID Perfume Ad](https://www.adsee.ai/ad-examples/youtube/dtc/halo-glow-luminous-cloud-candleblu-black-orchid-perfume-ad-c7mNUrMBXo8) — 2.5M views, 51s 6. [E.L.F. Halo Glow Liquid Filter Review](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-halo-glow-liquid-filter-review-edwW0cWm5Nw) — 1.9M views, 6s 7. [e.l.f. SKIN — Bright + Brew-tiful Eye Cream](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-skin-bright-brew-tiful-eye-cream-2xBxgp1h0Ek) — 1.7M views, 15s 8. [e.l.f. SKIN — Bright + Brew-tiful Eye Cream](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-skin-bright-brew-tiful-eye-cream-2N_QypMkrgA) — 1.6M views, 30s 9. [e.l.f. SKIN — Bright + Brew-Tiful Eye Cream](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-skin-bright-brew-tiful-eye-cream-H3RxXDSz2Vc) — 1.6M views, 15s 10. [E.L.F. SKIN — Bright + Brew-tiful Eye Cream](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-skin-bright-brew-tiful-eye-cream-r0Fy4_UDW3A) — 1.4M views, 30s 11. [elf SKIN — Bright + Brew-Tiful Eye Cream](https://www.adsee.ai/ad-examples/youtube/dtc/elf-skin-bright-brew-tiful-eye-cream-7JM_fHRD7jw) — 1.4M views, 6s 12. [e.l.f. SKIN — Bright + Brew-tiful Eye Cream](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-skin-bright-brew-tiful-eye-cream-30zYiPxFub0) — 1M views, 6s 13. [e.l.f. Soft Glam Satin Concealer](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-soft-glam-satin-concealer-omCGOnEyJaA) — 888.1K views, 6s 14. [E.L.F. Lash Extender Mascara - "Es haut mich um"](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-lash-extender-mascara-es-haut-mich-um-BdIxdRw8Myo) — 337.5K views, 30s 15. [E.L.F. Lip Oil — 11 von 10](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-lip-oil-11-von-10-FPH8fG-QsTE) — 190.5K views, 30s 16. [e.l.f. Halo Glow Silky Powder Highlighter Ad](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-halo-glow-silky-powder-highlighter-ad-K9Qa0MLb938) — 111.7K views, 30s 17. [e.l.f. — Halo Glow Silky Powder Highlighter](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-halo-glow-silky-powder-highlighter-wKc_EJ13_08) — 58.4K views, 6s 18. [e.l.f. Halo Glow Silky Powder Highlighter](https://www.adsee.ai/ad-examples/youtube/dtc/e-l-f-halo-glow-silky-powder-highlighter-ojp9V-x5uho) — 49.4K views, 6s ## About e.l.f. Cosmetics e.l.f. Cosmetics is an American beauty brand that produces budget-friendly, vegan, and cruelty-free makeup and skincare products. Founded in 2004, the company sells items for eyes, lips, and face via direct-to-consumer e-commerce and major retail partners worldwide. It operates as a flagship brand of the publicly traded parent company e.l.f. Beauty, Inc. ## e.l.f. Cosmetics YouTube ads — FAQ ### What does e.l.f. Cosmetics advertise on YouTube? e.l.f. Cosmetics advertises vegan and cruelty-free makeup and skincare products. Originating from the United States, the beauty brand promotes items for eyes, lips, and face available through its direct-to-consumer store and retail partners. ### What are e.l.f. Cosmetics' YouTube ads about? e.l.f. Cosmetics' YouTube ads primarily feature specific beauty and skincare items. Recurring products highlighted in video campaigns include the Halo Glow Liquid Filter, Soft Glam Satin Concealer, Bright + Brew-tiful Eye Cream, and mascara. ### What video formats does e.l.f. Cosmetics use for its YouTube ads? e.l.f. Cosmetics relies mostly on horizontal video ads alongside some vertical Shorts-style formats. A majority of these video advertisements are short spots running up to 15 seconds. ### In which languages does e.l.f. Cosmetics advertise on YouTube? e.l.f. Cosmetics runs YouTube ads predominantly in German, with a smaller portion produced in English. ### How many YouTube ads does e.l.f. Cosmetics run? AdSee has indexed 18 YouTube ads from e.l.f. Cosmetics, with 47.8M views in total, shown in 1 country. ### Where does e.l.f. Cosmetics advertise on YouTube? e.l.f. Cosmetics's YouTube ads in the AdSee library ran most often in Germany. ### How much does e.l.f. Cosmetics spend on YouTube ads? AdSee estimates e.l.f. Cosmetics's YouTube ad spend at $526K – $1.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by e.l.f. Cosmetics. ### What is e.l.f. Cosmetics's most-viewed YouTube ad? The most-viewed e.l.f. Cosmetics ad in the AdSee library is “e.l.f. Soft Glam Satin Concealer - Neu & Günstig!”, with 11.5M views on YouTube. ### Where can I verify e.l.f. Cosmetics's ads? e.l.f. Cosmetics's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04035589762818506753?region=anywhere ## More top DTC advertisers - #1641 [AgeMate](https://www.adsee.ai/ad-examples/youtube/brands/agemate) — est. spend $158K – $1.3M, 30 ads - #1646 [Granado Pharmácias](https://www.adsee.ai/ad-examples/youtube/brands/granado-pharm-cias) — est. spend $138K – $1.3M, 38 ads - #1647 [Devialet](https://www.adsee.ai/ad-examples/youtube/brands/devialet) — est. spend $131K – $1.3M, 60 ads - #1658 [Lauradate](https://www.adsee.ai/ad-examples/youtube/brands/lauradate) — est. spend $25.8K – $1.3M, 46 ads - #1662 [PERGOLUX](https://www.adsee.ai/ad-examples/youtube/brands/pergolux) — est. spend $293K – $1.3M, 121 ads - #1665 [Żywiec Zdrój](https://www.adsee.ai/ad-examples/youtube/brands/ywiec-zdr-j) — est. spend $533K – $1.3M, 36 ads - #1668 [Reformed](https://www.adsee.ai/ad-examples/youtube/brands/reformed) — est. spend $518K – $1.3M, 32 ads - #1669 [Next Level Racing](https://www.adsee.ai/ad-examples/youtube/brands/next-level-racing) — est. spend $51.0K – $1.3M, 14 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates