--- title: "Duraflame YouTube Ads: Top Video Commercials | AdSee" description: "Explore Duraflame YouTube ads with 17.4M total views in the US. Review top video commercials, campaign messaging, and estimated spend ranges." url: "https://www.adsee.ai/ad-examples/youtube/brands/duraflame" --- # Duraflame YouTube Ads and Commercials Duraflame manufactures fireplace and grilling fuels, including firelogs, firestarters, matches, and barbecue charcoal. In the United States, its YouTube advertising spans 14 ads generating 17.4M views, with campaigns centered around themes like Start Something, Happy Holidays, and bringing the heat inside. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2196 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/11) - Company: Duraflame, Inc. - Category: Retail Ecommerce — Fireplace and grilling fuels - Headquarters: United States - Estimated total YouTube ad spend: $348K – $870K (all-time, estimated range) - Ads indexed: 14 - Total views: 17.4M - Markets: 1 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR04439174619714289665?region=anywhere ## Most-viewed Duraflame YouTube ads Top 14 by views, list updated October 2026. 1. [Duraflame - Start Something](https://www.adsee.ai/ad-examples/youtube/dtc/duraflame-start-something-r6TzF0tKCIw) — 3.5M views, 7s 2. [Duraflame — Start Something](https://www.adsee.ai/ad-examples/youtube/dtc/duraflame-start-something-EwmDnDU30Ng) — 2.4M views, 20s 3. [Duraflame — Start Something](https://www.adsee.ai/ad-examples/youtube/dtc/duraflame-start-something-PLmgGDsHSNU) — 1.9M views, 20s 4. [Duraflame — Start Something](https://www.adsee.ai/ad-examples/youtube/dtc/duraflame-start-something-1xGIIpdqamg) — 1.8M views, 20s 5. [Duraflame — Start Something](https://www.adsee.ai/ad-examples/youtube/dtc/duraflame-start-something-Qw5p51tLesY) — 1.8M views, 20s 6. [Duraflame — Start Something](https://www.adsee.ai/ad-examples/youtube/dtc/duraflame-start-something-o0dM0_chkXU) — 1.5M views, 7s 7. [Duraflame — Start Something](https://www.adsee.ai/ad-examples/youtube/dtc/duraflame-start-something-7zQhSWVgwQE) — 1.2M views, 20s 8. [Duraflame — Happy Holidays](https://www.adsee.ai/ad-examples/youtube/dtc/duraflame-happy-holidays-LYcQFe_Kbco) — 999.9K views, 21s 9. [Durafame — Happy Holidays](https://www.adsee.ai/ad-examples/youtube/dtc/durafame-happy-holidays-zg8ujH9-LRw) — 872K views, 21s 10. [duraflame — Bring the heat inside.](https://www.adsee.ai/ad-examples/youtube/dtc/duraflame-bring-the-heat-inside-zBdNbTFfVIA) — 503.4K views, 7s 11. [Duraflame — Chicago Wind Chill Ad](https://www.adsee.ai/ad-examples/youtube/dtc/duraflame-chicago-wind-chill-ad-2AzY7WVRADU) — 500.6K views, 7s 12. [Duraflame — Start something inside](https://www.adsee.ai/ad-examples/youtube/dtc/duraflame-start-something-inside-PKw-nmitiBw) — 196.3K views, 7s 13. [Duraflame — Start Something](https://www.adsee.ai/ad-examples/youtube/dtc/duraflame-start-something-8zoozCblCrs) — 147.8K views, 7s 14. [Duraflame — Start Something](https://www.adsee.ai/ad-examples/youtube/dtc/duraflame-start-something-Ugvhy-tpuMo) — 84.4K views, 7s ## About Duraflame Duraflame is an American brand that manufactures and markets firelogs, firestarters, lighters, matches, and barbecue charcoal products. Originally developed in 1968 to recycle sawdust from pencil wood manufacturing and incorporated as an independent company in 1986, it is a leading brand in the fireplace fuel category. Its products are sold to consumer households through major grocery, home improvement, and retail chains across North America. ## Duraflame YouTube ads — FAQ ### What is Duraflame and what does it sell? Duraflame is an American manufacturer of fireplace and grilling fuels, including firelogs, firestarters, matches, lighters, and barbecue charcoal. Established in the United States, Duraflame sells its fire fuel products to consumers through retail, grocery, and home improvement chains. ### What are Duraflame's YouTube ads about? Duraflame's YouTube ads focus on brand themes such as "Start Something," holiday greetings like "Happy Holidays," and seasonal messaging including "Bring the heat inside." ### What video formats does Duraflame use for YouTube ads? Duraflame utilizes a mix of vertical videos and horizontal spots for its YouTube ads. In terms of duration, Duraflame's campaigns are split evenly between short ads up to 15 seconds and 16-to-30-second videos. ### In which languages does Duraflame advertise on YouTube? Duraflame advertises exclusively in English on YouTube, catering to audiences in its home market of the United States and North America. ### How many YouTube ads does Duraflame run? AdSee has indexed 14 YouTube ads from Duraflame, with 17.4M views in total, shown in 1 country. ### Where does Duraflame advertise on YouTube? Duraflame's YouTube ads in the AdSee library ran most often in the United States. ### How much does Duraflame spend on YouTube ads? AdSee estimates Duraflame's YouTube ad spend at $348K – $870K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Duraflame. ### What is Duraflame's most-viewed YouTube ad? The most-viewed Duraflame ad in the AdSee library is “Duraflame - Start Something”, with 3.6M views on YouTube. ### Where can I verify Duraflame's ads? Duraflame's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR04439174619714289665?region=anywhere ## More top Retail Ecommerce advertisers - #2186 [Boozt](https://www.adsee.ai/ad-examples/youtube/brands/boozt) — est. spend $150K – $875K, 188 ads - #2187 [Elektra](https://www.adsee.ai/ad-examples/youtube/brands/elektra) — est. spend $375K – $875K, 89 ads - #2189 [S-kaupat](https://www.adsee.ai/ad-examples/youtube/brands/s-kaupat) — est. spend $349K – $873K, 27 ads - #2192 [D'Gari](https://www.adsee.ai/ad-examples/youtube/brands/d-gari) — est. spend $374K – $872K, 29 ads - #2193 [Displays2go](https://www.adsee.ai/ad-examples/youtube/brands/displays2go) — est. spend $348K – $871K, 21 ads - #2195 [STAUD](https://www.adsee.ai/ad-examples/youtube/brands/staud) — est. spend $348K – $870K, 50 ads - #2199 [Rituals](https://www.adsee.ai/ad-examples/youtube/brands/rituals) — est. spend $124K – $867K, 55 ads - #2202 [Bang & Olufsen](https://www.adsee.ai/ad-examples/youtube/brands/bang-olufsen) — est. spend $86.5K – $865K, 50 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates