--- title: "Direct Energy YouTube Ads: Video Ad Examples | AdSee" description: "Explore top Direct Energy YouTube video ads, tracked views, and estimated spend in one market. Review their creative angles and performance metrics." url: "https://www.adsee.ai/ad-examples/youtube/brands/direct-energy" --- # Direct Energy YouTube Ads and Video Campaigns Direct Energy is a North American retail provider of electricity, natural gas, and home energy services for residential and business customers. Across 20+ ads with over 25.9M views in the US market, their YouTube advertising consistently highlights their Free Days Plan. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1653 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/9) - Company: Direct Energy LP - Category: Other — Retail energy provider - Headquarters: United States - Estimated total YouTube ad spend: $518K – $1.3M (all-time, estimated range) - Ads indexed: 23 - Total views: 25.9M - Markets: 1 countries the ads ran in ## Most-viewed Direct Energy YouTube ads Top 20 by views, list updated October 2026. 1. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-GqDG_Rdk1k4) — 4.3M views, 10s 2. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-n79M-kGMIi0) — 3.6M views, 15s 3. [Direct Energy — FREE DAYS Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-hvLVFcsJbRg) — 3.5M views, 15s 4. [Direct Energy - Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-E8U8E_zaDsM) — 2.6M views, 15s 5. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-xXSIJHPocDc) — 2.2M views, 15s 6. [Direct Energy - Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-jisuffpB-zk) — 2.2M views, 11s 7. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-piJ3twnVA6A) — 2.1M views, 30s 8. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-JZatjTCzTTw) — 1.7M views, 13s 9. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-lMbHgmAq7XA) — 1.7M views, 30s 10. [Direct Energy — FREE DAYS Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-YhpY_qPUnrk) — 1.4M views, 14s 11. [Direct Energy - Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-e4MKKnIFTWA) — 903.5K views, 10s 12. [Direct Energy - Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-fsGBLK7s30U) — 443.5K views, 11s 13. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-roybgo4QmzI) — 431.4K views, 15s 14. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-82RjXM-HHRU) — 409.4K views, 30s 15. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-X1-kguaHZdY) — 409.3K views, 15s 16. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-ufkZ1VKQEuA) — 397.8K views, 15s 17. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-m0UlTWZVe64) — 395.8K views, 30s 18. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan--sH0SrXjmPA) — 394.2K views, 15s 19. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-HSLbgtJS8rQ) — 375.9K views, 13s 20. [Direct Energy — Free Days Plan](https://www.adsee.ai/ad-examples/youtube/telecom-internet/direct-energy-free-days-plan-L91751qmTkA) — 341.6K views, 11s ## About Direct Energy Direct Energy is a North American retail provider of electricity, natural gas, and home energy services for residential and business customers. Founded in Toronto in 1986, the company operates across deregulated energy markets in the United States and Canada. In 2021, Direct Energy was acquired by NRG Energy and operates as one of its key retail energy subsidiaries. ## Direct Energy YouTube ads — FAQ ### What is Direct Energy? Direct Energy is a North American retail provider of electricity, natural gas, and home energy services for residential and business customers. Founded in 1986 and based in the United States, it operates across deregulated energy markets as a subsidiary of NRG Energy. ### What are Direct Energy's YouTube ads about? Direct Energy's YouTube ads primarily promote its Free Days Plan for energy customers. ### What ad formats does Direct Energy use on YouTube? Direct Energy primarily runs short horizontal video ads lasting up to 15 seconds, while also utilizing some vertical video formats and slightly longer spots up to 30 seconds. ### In which languages does Direct Energy advertise on YouTube? Direct Energy advertises exclusively in English on YouTube for its audiences. ### How many YouTube ads does Direct Energy run? AdSee has indexed 23 YouTube ads from Direct Energy, with 25.9M views in total, shown in 1 country. ### Where does Direct Energy advertise on YouTube? Direct Energy's YouTube ads in the AdSee library ran most often in the United States. ### How much does Direct Energy spend on YouTube ads? AdSee estimates Direct Energy's YouTube ad spend at $518K – $1.3M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Direct Energy. ### What is Direct Energy's most-viewed YouTube ad? The most-viewed Direct Energy ad in the AdSee library is “Direct Energy — Free Days Plan”, with 4.4M views on YouTube. ## More top Other advertisers - #1514 [Metsä Group](https://www.adsee.ai/ad-examples/youtube/brands/mets-group) — est. spend $333K – $1.5M, 57 ads - #1533 [Georgia Power](https://www.adsee.ai/ad-examples/youtube/brands/georgia-power) — est. spend $572K – $1.4M, 18 ads - #1575 [Enedis](https://www.adsee.ai/ad-examples/youtube/brands/enedis) — est. spend $581K – $1.4M, 17 ads - #1660 [3M](https://www.adsee.ai/ad-examples/youtube/brands/3m) — est. spend $514K – $1.3M, 17 ads - #1703 [Zott](https://www.adsee.ai/ad-examples/youtube/brands/zott) — est. spend $149K – $1.2M, 55 ads - #1720 [EDP](https://www.adsee.ai/ad-examples/youtube/brands/edp) — est. spend $61.0K – $1.2M, 22 ads - #1776 [Exmark](https://www.adsee.ai/ad-examples/youtube/brands/exmark) — est. spend $469K – $1.2M, 42 ads - #1833 [Ohm Énergie](https://www.adsee.ai/ad-examples/youtube/brands/ohm-nergie) — est. spend $336K – $1.1M, 30 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates