--- title: "Di YouTube Ads: Top Video Commercials & Spend | AdSee" description: "Explore Di YouTube ads with 23.8M views across 6 markets. See the Belgian beauty retailer top video campaigns and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/di" --- # Di YouTube Ads: Top Video Campaigns & Creative Examples Founded in 1975, Di is a Belgian retail chain offering cosmetics, makeup, skincare, and haircare across more than 100 physical stores and online. Its YouTube advertising spans 30+ ads and 23.8M views across 6 markets, with creatives frequently showcasing hair styling, hair color, and mascara products. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2682 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/14) - Company: Di NV - Category: Retail Ecommerce — Beauty and cosmetics retailer - Headquarters: Belgium - Estimated total YouTube ad spend: $119K – $641K (all-time, estimated range) - Ads indexed: 32 - Total views: 23.8M - Markets: 6 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR17412820977410113537?region=anywhere ## Most-viewed Di YouTube ads Top 20 by views, list updated October 2026. 1. [got2b — Hair Styling Products Showcase](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-hair-styling-products-showcase-CLgcfDlcy14) — 5.6M views, 15s 2. [got2b Dry Shampoo - Instant Volume & Freshness](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-dry-shampoo-instant-volume-freshness-A77j15V8_qM) — 3.6M views, 15s 3. [Schwarzkopf Creme Supreme - New Hair Color](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-creme-supreme-new-hair-color-VcyBJlwT1Zw) — 2.1M views, 15s 4. [Schwarzkopf Creme Supreme - Bye Bye Grijs Haar](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-creme-supreme-bye-bye-grijs-haar-UOSy-1bnJGE) — 2M views, 15s 5. [Schwarzkopf Creme Supreme - Adieu Cheveux Gris](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-creme-supreme-adieu-cheveux-gris-S9imcKDHVOo) — 1.8M views, 15s 6. [Schwarzkopf Creme Supreme - New Hair Color](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-creme-supreme-new-hair-color-I6xbgOVdTCw) — 1.2M views, 6s 7. [Schwarzkopf Creme Supreme - Bye Bye Grijs Haar](https://www.adsee.ai/ad-examples/youtube/dtc/schwarzkopf-creme-supreme-bye-bye-grijs-haar-6SpHQgEPWHU) — 1.1M views, 6s 8. [got2b — Powderful Styling Powder](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-powderful-styling-powder-9QJ1_waBdsM) — 957.9K views, 6s 9. [L'Oréal Paris Panorama Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/l-or-al-paris-panorama-mascara-LSwCW52PWXI) — 619.8K views, 6s 10. [L'Oréal Paris Panorama Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/l-or-al-paris-panorama-mascara-WGiX-zWo7io) — 581K views, 6s 11. [NYX Professional Makeup — Jelly Job Gloss](https://www.adsee.ai/ad-examples/youtube/dtc/nyx-professional-makeup-jelly-job-gloss-20tmg5n7WkQ) — 529K views, 6s 12. [NYX Professional Makeup — Jelly Job Gloss](https://www.adsee.ai/ad-examples/youtube/dtc/nyx-professional-makeup-jelly-job-gloss-rHQRVIUlpQY) — 514.8K views, 6s 13. [got2b Dry Shampoo — Extra Fresh](https://www.adsee.ai/ad-examples/youtube/dtc/got2b-dry-shampoo-extra-fresh-P6IMB5civgE) — 413.9K views, 6s 14. [L'Oréal Paris — Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/l-or-al-paris-mascara-hjd8cxCFxV4) — 374.3K views, 20s 15. [di! - Le plus grand choix de maquillage](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/di-le-plus-grand-choix-de-maquillage-QioyMavRt0E) — 341K views, 15s 16. [di! — 50 ans de beauté](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/di-50-ans-de-beaut-BYH17dfQ7wg) — 336.2K views, 15s 17. [Rimmel London — 10€ Offer on Mega Lift Mascara](https://www.adsee.ai/ad-examples/youtube/dtc/rimmel-london-10-offer-on-mega-lift-mascara-h9K3Sfx58QY) — 302.7K views, 8s 18. [Garnier Fructis Keratin Sleek Hair Products Recommendation](https://www.adsee.ai/ad-examples/youtube/dtc/garnier-fructis-keratin-sleek-hair-products-recommendation-ph-St1D55Ns) — 288.2K views, 21s 19. [New Extensionist Mascara Price Surprise](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/new-extensionist-mascara-price-surprise-zIGZ0pku1eA) — 279.6K views, 7s 20. [Di — Holiday Gift Ideas](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/di-holiday-gift-ideas-51eKqbFLPgc) — 270.9K views, 43s ## About Di Di is a Belgian retail chain specializing in cosmetics, makeup, skincare, haircare, and personal care products. Founded in 1975, the company operates over 100 physical store locations across Belgium alongside its e-commerce website. ## Di YouTube ads — FAQ ### What is Di? Di is a Belgian beauty and cosmetics retail chain founded in 1975. The retailer sells makeup, skincare, haircare, and personal care items through its e-commerce website and physical store network in Belgium. ### What are Di's YouTube ads about? Di's YouTube ads focus on beauty and hair products available in its stores, highlighting items such as got2b styling products, Schwarzkopf Creme Supreme hair color, and L'Oreal Paris Panorama Mascara. ### What video ad formats does Di use on YouTube? Di primarily uses short video ads that are 15 seconds or less, with a preference for horizontal video spots alongside a selection of vertical Shorts-style clips. ### In which languages does Di advertise on YouTube? Di advertises on YouTube primarily in French, along with ads running in Dutch and English to reach consumers in its Belgian market. ### How many YouTube ads does Di run? AdSee has indexed 32 YouTube ads from Di, with 23.8M views in total, shown in 6 countries. ### Where does Di advertise on YouTube? Di's YouTube ads in the AdSee library ran most often in Belgium, the Netherlands, Luxembourg, France and Spain. In total they were shown in 6 countries. ### How much does Di spend on YouTube ads? AdSee estimates Di's YouTube ad spend at $119K – $641K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Di. ### What is Di's most-viewed YouTube ad? The most-viewed Di ad in the AdSee library is “got2b — Hair Styling Products Showcase”, with 5.6M views on YouTube. ### Where can I verify Di's ads? Di's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17412820977410113537?region=anywhere ## More top Retail Ecommerce advertisers - #2669 [Festool Canada](https://www.adsee.ai/ad-examples/youtube/brands/festool-canada) — est. spend $25.9K – $647K, 31 ads - #2672 [Garnier](https://www.adsee.ai/ad-examples/youtube/brands/garnier) — est. spend $129K – $645K, 27 ads - #2673 [Gudrun Sjödén](https://www.adsee.ai/ad-examples/youtube/brands/gudrun-sj-d-n) — est. spend $90.2K – $644K, 86 ads - #2685 [JLab](https://www.adsee.ai/ad-examples/youtube/brands/jlab) — est. spend $141K – $640K, 20 ads - #2687 [Wavanoe](https://www.adsee.ai/ad-examples/youtube/brands/wavanoe) — est. spend $89.5K – $639K, 13 ads - #2688 [Flik Flak](https://www.adsee.ai/ad-examples/youtube/brands/flik-flak) — est. spend $76.7K – $639K, 17 ads - #2693 [Sealy](https://www.adsee.ai/ad-examples/youtube/brands/sealy) — est. spend $175K – $637K, 12 ads - #2695 [Bernie & Phyl's Furniture](https://www.adsee.ai/ad-examples/youtube/brands/bernie-phyl-s-furniture) — est. spend $255K – $637K, 42 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates