--- title: "Decathlon YouTube Ads: Video Commercials & Spend | AdSee" description: "Explore top Decathlon YouTube video ads with 24.4M views across 25 markets. Review performance metrics, active regions, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/decathlon" --- # Decathlon YouTube Ads & Commercials Decathlon Netherlands retails sportswear, outdoor gear, and athletic equipment through its physical superstores and decathlon.nl. Its YouTube advertising spans 25 markets with 24.4M views across 18 video ads. Campaigns frequently highlight seasonal sports, running gear, cycling, and encouragement for players of all levels. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #2227 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/12) - Company: Decathlon Netherlands B.V. - Category: Retail Ecommerce — Sporting goods retail - Headquarters: Netherlands - Estimated total YouTube ad spend: $73.1K – $853K (all-time, estimated range) - Ads indexed: 18 - Total views: 24.4M - Markets: 25 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR07143885658250018817?region=anywhere ## Most-viewed Decathlon YouTube ads Top 14 by views, list updated October 2026. 1. [Decathlon — Your Next Ride Starts With Us](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-your-next-ride-starts-with-us-7BEx0Bb2bxk) — 8.9M views, 10s 2. [Decathlon — Running Gear and Advice](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-running-gear-and-advice-uzAUJ9ys6jY) — 3.7M views, 10s 3. [Decathlon — Ready to run?](https://www.adsee.ai/ad-examples/youtube/dtc/decathlon-ready-to-run-NGp2teuPX6k) — 2.4M views, 10s 4. [Decathlon — Summer Starts at Decathlon](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-summer-starts-at-decathlon-DLVoG9S3CJg) — 2.3M views, 16s 5. [Decathlon - Summer Starts Here](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-summer-starts-here-AD1WlmO4uME) — 2M views, 15s 6. [Decathlon - Ready to Play?](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-ready-to-play-Of7Vx58q-nI) — 1.3M views, 15s 7. [Decathlon - Goals that matter](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-goals-that-matter-TBpXUaWysGo) — 748.7K views, 15s 8. [Decathlon — Unforgettable Firsts](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-unforgettable-firsts-SYWPAuVyY44) — 745.8K views, 15s 9. [Decathlon — Goals that matter](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-goals-that-matter-SwNDfTzq7_k) — 404.1K views, 6s 10. [Decathlon — Ready to Play?](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-ready-to-play-Jg58I-MHuOs) — 402.5K views, 6s 11. [Decathlon - Padel](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-padel-ktlgHejx4uU) — 372.8K views, 25s 12. [Decathlon - Find Your Store](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-find-your-store-A8zJXXyqvV0) — 199.2K views, 16s 13. [Decathlon — Ready to play?](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-ready-to-play-bdHVPIu3Qh4) — 161.4K views, 21s 14. [Decathlon — Jouw festivaltent scoor je bij Decathlon](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-jouw-festivaltent-scoor-je-bij-decathlon-lwX63BPzSQI) — 45.5K views, 20s ## About Decathlon Decathlon Netherlands is the Dutch division of the French multinational sporting goods retailer Decathlon. It sells sportswear, outdoor gear, and athletic equipment for a wide variety of sports directly to consumers across the Netherlands. The company operates an e-commerce platform via decathlon.nl alongside a network of physical superstores nationwide. The Dutch subsidiary Decathlon Netherlands B.V. is owned by French parent company Decathlon SE. ## Decathlon YouTube ads — FAQ ### What is Decathlon? Decathlon Netherlands is the Dutch division of the multinational sporting goods retailer Decathlon. It sells sportswear, outdoor gear, and athletic equipment for various sports through physical superstores across the Netherlands and via its online store at decathlon.nl. ### What are Decathlon's YouTube ads about? Decathlon's YouTube ads primarily focus on seasonal activities and specific sports. Common themes in the ad campaigns include running gear and preparation, cycling, summer sports, and reaching personal athletic goals. ### What video formats does Decathlon use for its YouTube ads? Decathlon relies mostly on horizontal video ads, with occasional vertical Shorts-style formats. In terms of duration, the brand features a mix of short, 15-second spots alongside longer videos running up to 30 seconds. ### In which languages does Decathlon advertise on YouTube? Decathlon advertises on YouTube primarily in Dutch, along with English-language video campaigns targeting audiences in the Netherlands. ### How many YouTube ads does Decathlon run? AdSee has indexed 18 YouTube ads from Decathlon, with 24.4M views in total, shown in 25 countries. ### Where does Decathlon advertise on YouTube? Decathlon's YouTube ads in the AdSee library ran most often in the Netherlands, Belgium, Germany, Italy and France. In total they were shown in 25 countries. ### How much does Decathlon spend on YouTube ads? AdSee estimates Decathlon's YouTube ad spend at $73.1K – $853K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Decathlon. ### What is Decathlon's most-viewed YouTube ad? The most-viewed Decathlon ad in the AdSee library is “Decathlon — Your Next Ride Starts With Us”, with 9.0M views on YouTube. ### Where can I verify Decathlon's ads? Decathlon's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR07143885658250018817?region=anywhere ## More top Retail Ecommerce advertisers - #2217 [Atida eFarma](https://www.adsee.ai/ad-examples/youtube/brands/atida-efarma) — est. spend $343K – $858K, 12 ads - #2219 [Bemol](https://www.adsee.ai/ad-examples/youtube/brands/bemol) — est. spend $285K – $856K, 66 ads - #2220 [Americanas](https://www.adsee.ai/ad-examples/youtube/brands/americanas) — est. spend $285K – $856K, 38 ads - #2223 [Bulwark Protection](https://www.adsee.ai/ad-examples/youtube/brands/bulwark-protection) — est. spend $341K – $854K, 15 ads - #2224 [The Good Guys](https://www.adsee.ai/ad-examples/youtube/brands/the-good-guys) — est. spend $320K – $854K, 23 ads - #2226 [Hogan](https://www.adsee.ai/ad-examples/youtube/brands/hogan) — est. spend $85.3K – $853K, 22 ads - #2228 [K-Rauta](https://www.adsee.ai/ad-examples/youtube/brands/k-rauta) — est. spend $146K – $852K, 162 ads - #2233 [Mifarma](https://www.adsee.ai/ad-examples/youtube/brands/mifarma) — est. spend $283K – $850K, 107 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates