--- title: "Decathlon YouTube Ads: 100+ Video Ad Examples | AdSee" description: "Explore Decathlon YouTube ads with 20.4M views across 42 markets. Browse top video campaigns, outdoor gear spots, and estimated ad spend." url: "https://www.adsee.ai/ad-examples/youtube/brands/decathlon-4" --- # Decathlon YouTube Ads: Top Video Commercials & Data Decathlon Switzerland retails sportswear, athletic footwear, and gear across dozens of sports disciplines through stores and online. In this library, Decathlon's YouTube advertising spans 100+ ads and 20.4M views across 42 markets. The brand's video campaigns regularly highlight seasonal outdoor gear, including ski packs, water sports equipment, and promotional sale events. Last updated: 2026-10-25T11:01:36.000Z ## Key figures - Rank: #1978 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/10) - Company: Decathlon Sports Switzerland SA - Category: Retail Ecommerce — Sporting goods retailer - Headquarters: Switzerland - Estimated total YouTube ad spend: $40.7K – $1.0M (all-time, estimated range) - Ads indexed: 180 - Total views: 20.4M - Markets: 42 countries the ads ran in - Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR17939622098066472961?region=anywhere ## Most-viewed Decathlon YouTube ads Top 20 by views, list updated October 2026. 1. [Decathlon - Beach and Water Sports Gear](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-beach-and-water-sports-gear-KYbUAGy-LQA) — 3.1M views, 15s 2. [Decathlon - Early Bird Ski Season Sets](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-early-bird-ski-season-sets-bv-d9xIpL0k) — 2.2M views, 15s 3. [Decathlon — Ski Season Packs](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-ski-season-packs-bPu7ZixO2TA) — 829.7K views, 15s 4. [Decathlon - Early Bird Ski Season Packs](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-early-bird-ski-season-packs-ZhYlimtw-QE) — 821.5K views, 15s 5. [Decathlon — Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-black-friday-sale-uWn-grIKUDI) — 538.3K views, 10s 6. [Decathlon Les Cygnes — Running essentials](https://www.adsee.ai/ad-examples/youtube/dtc/decathlon-les-cygnes-running-essentials-ZaVhswKh2Ro) — 299.5K views, 15s 7. [Decathlon — Ready to Play](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-ready-to-play-x9MnQvK_06E) — 259.5K views, 20s 8. [Decathlon Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-black-friday-sale-tBkslM8aYUk) — 221.9K views, 10s 9. [DECATHLON — Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-black-friday-sale-XeaSEv9XWSA) — 200.2K views, 10s 10. [Decathlon - Outdoor Apparel](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-outdoor-apparel-j-1zB4lBJIw) — 192.5K views, 18s 11. [Decathlon — Ski Season Sets & Early Bird Discount](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-ski-season-sets-early-bird-discount-7owX4iU3I4k) — 188.8K views, 15s 12. [Decathlon — Ready to Play](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-ready-to-play-15EthGK0T70) — 154.6K views, 20s 13. [Decathlon - Outdoor Gear and Apparel](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-outdoor-gear-and-apparel-Y8A96r3EKTE) — 138.1K views, 18s 14. [Decathlon Camping Gear Showcase](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-camping-gear-showcase-nceE5dSxBic) — 127.6K views, 18s 15. [Decathlon — Cycling Gear and Bikes](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-cycling-gear-and-bikes-pk1XHkGRMjI) — 121.7K views, 18s 16. [Decathlon Blandonnet: Bicycle Repair Services](https://www.adsee.ai/ad-examples/youtube/local-services/decathlon-blandonnet-bicycle-repair-services-vA9DQncvNoQ) — 119.4K views, 15s 17. [Decathlon Conthey - Combat Sports & Martial Arts Equipment](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-conthey-combat-sports-martial-arts-equipment-31N_cc58-f4) — 119.3K views, 15s 18. [Decathlon - Winter Hiking Gear](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-winter-hiking-gear-Ma5eWJ9Mo7c) — 119.2K views, 15s 19. [Decathlon Black Friday Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-black-friday-sale-i7aQha3txzo) — 114.4K views, 10s 20. [Decathlon — Electric Bikes](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-electric-bikes-CKeePt6Asdw) — 114.2K views, 18s ## About Decathlon Decathlon Switzerland operates as the Swiss subsidiary of international sporting goods brand Decathlon, offering sportswear, athletic footwear, outdoor gear, and equipment across dozens of sports disciplines. The company serves retail consumers across Switzerland through both physical superstores and an online marketplace. Decathlon was originally founded in France in 1976, and its Swiss entity began direct retail operations in 2016. ## Decathlon YouTube ads — FAQ ### What is Decathlon Switzerland and what does it sell? Decathlon Switzerland is a sporting goods retailer operating superstores and an online shop across Switzerland. The brand sells athletic footwear, sportswear, outdoor gear, and equipment for dozens of sports disciplines. ### What are Decathlon's YouTube ads about? Decathlon's YouTube ads highlight seasonal sports equipment, such as beach and water sports gear, ski season packs, and running essentials. The ads also feature outdoor apparel and promotional events like Black Friday sales. ### What video formats does Decathlon use for its YouTube ads? Decathlon mainly runs short horizontal video ads, with most spots lasting up to 15 seconds. The retailer also utilizes a smaller portion of vertical video formats and ads running between 16 and 30 seconds. ### In which languages does Decathlon advertise on YouTube? Decathlon advertises on YouTube primarily in French and German, along with occasional campaigns running in Italian to reach audiences across Switzerland. ### How many YouTube ads does Decathlon run? AdSee has indexed 180 YouTube ads from Decathlon, with 20.4M views in total, shown in 42 countries. ### Where does Decathlon advertise on YouTube? Decathlon's YouTube ads in the AdSee library ran most often in Switzerland, Liechtenstein, France, Italy and Germany. In total they were shown in 42 countries. ### How much does Decathlon spend on YouTube ads? AdSee estimates Decathlon's YouTube ad spend at $40.7K – $1.0M. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Decathlon. ### What is Decathlon's most-viewed YouTube ad? The most-viewed Decathlon ad in the AdSee library is “Decathlon - Beach and Water Sports Gear”, with 3.2M views on YouTube. ### Where can I verify Decathlon's ads? Decathlon's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17939622098066472961?region=anywhere ## More top Retail Ecommerce advertisers - #1966 [Gadnic](https://www.adsee.ai/ad-examples/youtube/brands/gadnic) — est. spend $293K – $1.0M, 84 ads - #1971 [Vileda](https://www.adsee.ai/ad-examples/youtube/brands/vileda) — est. spend $416K – $1.0M, 31 ads - #1976 [Dyson](https://www.adsee.ai/ad-examples/youtube/brands/dyson-7) — est. spend $189K – $1.0M, 23 ads - #1977 [Action](https://www.adsee.ai/ad-examples/youtube/brands/action-2) — est. spend $87.3K – $1.0M, 15 ads - #1979 [JYSK](https://www.adsee.ai/ad-examples/youtube/brands/jysk-19) — est. spend $413K – $1.0M, 33 ads - #1982 [SFD](https://www.adsee.ai/ad-examples/youtube/brands/sfd) — est. spend $86.8K – $1.0M, 28 ads - #1986 [Thomann](https://www.adsee.ai/ad-examples/youtube/brands/thomann) — est. spend $86.6K – $1.0M, 38 ads - #1988 [Krëfel](https://www.adsee.ai/ad-examples/youtube/brands/kr-fel) — est. spend $411K – $1.0M, 63 ads All brands: https://www.adsee.ai/ad-examples/youtube/brands Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates