---
title: "Decathlon YouTube Ads: Video Commercials & Spend | AdSee"
description: "Explore 20+ Decathlon YouTube video ads with 25.9M views across 2 markets. See top creative examples, view counts, and estimated ad spend."
url: "https://www.adsee.ai/ad-examples/youtube/brands/decathlon-2"
---

# Decathlon YouTube Ads and Video Campaigns

Decathlon Spain retails athletic clothing, footwear, equipment, and outdoor gear across superstores and online. Across 2 markets, its 20+ YouTube ads have earned 25.9M views, spotlighting sport-specific campaigns for cycling, padel, running, and seasonal apparel sales.

Last updated: 2026-10-25T11:01:36.000Z

## Key figures

- Rank: #3195 YouTube advertiser by estimated spend (https://www.adsee.ai/top-youtube-advertisers/page/16)
- Company: DECATHLON ESPAÑA S.A.U.
- Category: Retail Ecommerce — Sporting goods retailer
- Headquarters: Spain
- Estimated total YouTube ad spend: $129K – $491K (all-time, estimated range)
- Ads indexed: 28
- Total views: 25.9M
- Markets: 2 countries the ads ran in
- Verify in the Google Ads Transparency Center: https://adstransparency.google.com/advertiser/AR17622261192128987137?region=anywhere

## Most-viewed Decathlon YouTube ads

Top 20 by views, list updated October 2026.

1. [KUIMKA & DECATHLON - Padel Sports Advertisement](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/kuimka-decathlon-padel-sports-advertisement-LKBPi7KjLXU) — 11.2M views, 15s
2. [Decathlon - Cycling Ad](https://www.adsee.ai/ad-examples/youtube/dtc/decathlon-cycling-ad-8029fvKCgLA) — 3.8M views, 15s
3. [Decathlon - Play like a Master](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-play-like-a-master-0csEdY9doMo) — 3M views, 20s
4. [Decathlon - Kids' Sports Apparel Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-kids-sports-apparel-sale-13o8UWRm4jc) — 1.8M views, 12s
5. [Decathlon — Verano es un viaje](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-verano-es-un-viaje-6yIylt_k_E0) — 1.7M views, 30s
6. [Decathlon - Elevate Your Performance with the RCR-R Bicycle](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-elevate-your-performance-with-the-rcr-r-bicycle-v791H9ThJVE) — 1.4M views, 20s
7. [Decathlon — Repartimos Juego](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-repartimos-juego-l3nWDrVHi5k) — 1.4M views, 20s
8. [Decathlon - Running](https://www.adsee.ai/ad-examples/youtube/dtc/decathlon-running-dP-CutWRHME) — 577.6K views, 15s
9. [DECATHLON — Cycling Competition Stories](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-cycling-competition-stories-CvSEH8Og3dk) — 505.8K views, 30s
10. [Decathlon - Kimjaly Crop Top & Domyos Sports Bra Sale](https://www.adsee.ai/ad-examples/youtube/dtc/decathlon-kimjaly-crop-top-domyos-sports-bra-sale-epUe2m5p6ak) — 339.4K views, 12s
11. [Decathlon — Sales up to 40% off](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-sales-up-to-40-off-L0i3GB8lOa0) — 306.9K views, 8s
12. [DECATHLON AG2R LA MONDIALE TEAM — LVE 2025 Predictions](https://www.adsee.ai/ad-examples/youtube/travel-hospitality/decathlon-ag2r-la-mondiale-team-lve-2025-predictions-dBRS5GF8hU0) — 247.4K views, 55s
13. [Decathlon RCR-R Bicycle](https://www.adsee.ai/ad-examples/youtube/dtc/decathlon-rcr-r-bicycle-AjFu_jYOfhU) — 242.7K views, 20s
14. [Decathlon — Give your sports equipment a second life](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-give-your-sports-equipment-a-second-life-SGwpweANK_k) — 199.1K views, 20s
15. [Decathlon — Black Friday Sale Announcement](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-black-friday-sale-announcement-fcB5zrxum_E) — 173K views, 17s
16. [Decathlon - Running Shoe Sale](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-running-shoe-sale-yf994gC3Hsk) — 119.1K views, 22s
17. [Decathlon - Zapatillas Playventure Kids](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-zapatillas-playventure-kids-XPB-yiEavAU) — 77K views, 9s
18. [Decathlon - Quechua Hiking Gear Sale](https://www.adsee.ai/ad-examples/youtube/dtc/decathlon-quechua-hiking-gear-sale-hO4JM8LNcQY) — 57.5K views, 22s
19. [Decathlon — Regala Deporte, Regala Diversión](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/decathlon-regala-deporte-regala-diversi-n-Ei2V4bLOsxI) — 48.1K views, 20s
20. [Domyos - Equipate para el invierno](https://www.adsee.ai/ad-examples/youtube/retail-ecommerce/domyos-equipate-para-el-invierno-u2P_sLADW50) — 44.3K views, 11s

## About Decathlon

Decathlon Spain is the Spanish operating division of French multinational sporting goods company Decathlon. It sells athletic clothing, footwear, equipment, and outdoor gear across numerous sports categories online and through extensive superstores in Spain. First entering the Spanish market in 1992, the brand is owned globally by the Decathlon Group and Association Familiale Mulliez.

## Decathlon YouTube ads — FAQ

### What is Decathlon?

Decathlon is a sporting goods retailer based in Spain that sells athletic clothing, footwear, equipment, and outdoor gear across a wide range of sports. Operating superstores and an online platform, it serves as the Spanish division of the global Decathlon Group.

### What are Decathlon's YouTube ads about?

Decathlon's YouTube ads focus on gear and apparel for activities like cycling, running, and padel sports. They also feature sales promotions on children's sportswear, athletic tops, and specialized equipment like performance bicycles.

### What video formats does Decathlon use for YouTube ads?

Decathlon relies primarily on standard horizontal video ads, alongside a smaller share of vertical Shorts. These spots are typically short, split between quick 15-second ads and videos ranging up to 30 seconds.

### In which languages does Decathlon advertise on YouTube?

Decathlon advertises on YouTube mostly in Spanish, reflecting its primary audience in Spain, with a small portion of video ads produced in English.

### How many YouTube ads does Decathlon run?

AdSee has indexed 28 YouTube ads from Decathlon, with 25.9M views in total, shown in 2 countries.

### Where does Decathlon advertise on YouTube?

Decathlon's YouTube ads in the AdSee library ran most often in Spain and France.

### How much does Decathlon spend on YouTube ads?

AdSee estimates Decathlon's YouTube ad spend at $129K – $491K. The estimate is calculated from the views of its indexed ads and typical cost-per-view rates in the countries where they ran; it is not spend reported by Decathlon.

### What is Decathlon's most-viewed YouTube ad?

The most-viewed Decathlon ad in the AdSee library is “KUIMKA & DECATHLON - Padel Sports Advertisement”, with 11.2M views on YouTube.

### Where can I verify Decathlon's ads?

Decathlon's ads can be checked in the Google Ads Transparency Center, which lists the ads of the advertiser account behind them: https://adstransparency.google.com/advertiser/AR17622261192128987137?region=anywhere

## More top Retail Ecommerce advertisers

- #3183 [Nutripure](https://www.adsee.ai/ad-examples/youtube/brands/nutripure) — est. spend $91.3K – $493K, 47 ads
- #3187 [Stanley 1913](https://www.adsee.ai/ad-examples/youtube/brands/stanley-1913) — est. spend $19.7K – $493K, 39 ads
- #3188 [Yves Saint Laurent Beauté](https://www.adsee.ai/ad-examples/youtube/brands/yves-saint-laurent-beaut) — est. spend $92.3K – $492K, 12 ads
- #3191 [TUMI](https://www.adsee.ai/ad-examples/youtube/brands/tumi) — est. spend $29.5K – $492K, 15 ads
- #3192 [Westlake Ace Hardware](https://www.adsee.ai/ad-examples/youtube/brands/westlake-ace-hardware) — est. spend $49.2K – $492K, 32 ads
- #3193 [Maison Perrier](https://www.adsee.ai/ad-examples/youtube/brands/maison-perrier) — est. spend $146K – $492K, 12 ads
- #3196 [Rohlik.cz](https://www.adsee.ai/ad-examples/youtube/brands/rohlik-cz) — est. spend $189K – $491K, 29 ads
- #3198 [Alpecin](https://www.adsee.ai/ad-examples/youtube/brands/alpecin) — est. spend $76.5K – $490K, 34 ads

All brands: https://www.adsee.ai/ad-examples/youtube/brands

Spend figures are estimated ranges derived from view counts and country-level CPV benchmarks — they are not reported by the advertiser. Method: https://www.adsee.ai/methodology/ad-spend-estimates